Emerson College Grad School - New Water-only store moving to Boston (Newbury St.,) - Had to execute a campaign.

1. ID
BIG
EA
THE

2. SELLING
AN
EXPERIE

3. FROM THE
IN-STORE
DOWN TO EACH
MAKRETING
TOOL

4. more
willing to
pay top
dollar for
an
experience
than a

5. the wet bar

6. STOREFR
ONT

7. THE
SPACE
+ +

8. YOU
CHOOSE
+ +

9. EXPERI
ENCE
+ +

10. BATHRO
OM
+ +

11. ATTRACTI
ONS
+ +

12. PRINT
CAMPA
IGN

13. the wet bar
choose from
dozens of
premium
mineral waters
the freshest 10
oz you've ever
ON
NEWBURY

14. the wet bar
were you go
to replenish
your thirst
the freshest 10
oz you've ever
ON
NEWBURY

15. the wet bar
reserve a seat
at our full-
service
hydration
thestation 10
freshest
oz you've ever
ON
NEWBURY

16. e wet bar
a full-
service
hydration
sanctuary
the freshest 10
oz you've ever
ON
NEWBURY

17. TV
C
a fantastical +
fun
embellishment
of
the wet bar

25. we t
t he

38. +

39. dive in

40. the wet bar
dive in
ON
NEWBURY

41. TVC

42. OOH
(subway stop)

43. the wet ON
NEWBURY
STREET
The freshest
10 oz you've
ever tasted

44. GUERI
LLA
+ +
+

45. Collate
ral
(to be sent out/POS/
Brochures)

46. ++

47. Water this pot to
the wet
see with your own
ON NEWBURY
bar STREET

48. the wet bar