Nearly everyone has a smartphone these days. Or, advertisers want you to believe nearly everyone does- "smarter phones with bigger screens!" And when you do finally cave to peer pressure, they want you to buy a smartphone with the biggest screen available. There’s an obvious joke to play here; something about being bigger is better, and some sort of innuendo. But that’s not going to happen. What will happen, however, is that screens on smartphones will get bigger and bigger.