2. Software Will Make Farming a Better Business
1. Easier to get more done…
– Collaboration
– Process improvement
– Take on more scale, complexity
2. Easier to make best decisions…
– $ yield not bushel yield
– Probabilities not recent experience
– Acting faster with confidence
3. It All Starts with Software Adoption
• Until farms run their business in software every day “big
data” will have limited impact
• Using farm management software allows them to…
– Capture their own farm’s data
– Build habit of making and recording decisions in software
– Trust that technology can make good recommendations
4. Farms Need Data of All Sizes
Big Data Industry • How does price/value of land in NE compare
to AK?
• What marketing strategy would have
performed best in my area for last 10 years?
Medium Data Peer farms • What do my peers pay for similar quantities
of DKC60-67?
• What is average contribution margin for 10K
acre farm with my crop mix?
Small Data Single farm • How much risk do I take if I farm 2,000 more
acres with same capacity?
• How does margin of crop rotation A compare
to crop rotation B?
