The document discusses the impact of social media on marketing and trends in social media use. It notes that recommendations from personal connections online are the most trusted forms of advertising. It advises marketers to build social media monitoring capabilities to discover trends and protect their brand. It also recommends that companies engage authentically in social media by participating to understand communities and defining clear business objectives and strategies.

1. Beyond Twitter:
International perspectives and trends in social media
(cc) Anne Bartlett-Bragg,
Headshift, July 2009

2. Headshift is Europe's leading enterprise social computing
consultancy - and now in Australasia!
We have over 7 years' experience in designing,
implementing and growing next generation social software
solutions.
www.headshift.com/projects

3. What we’re going to cover...
• Impact
• Trends
• Listen
• Engage
http://www.flickr.com/photos/victoriapeckham/164175205/ Agenda

4. Impact...
They’re tweeting about your product
on Twitter.
They’re chatting about you on
Facebook.
They’re searching for you on Google.
[ Impact ]

5. Impact...
The old marketing funnel is dead.
The top down communication
channel has changed - forever.
[ Impact ]

6. These new tools support many forms of participation
★ connects people
★ they rate & review & share
★ tag & re-organise
★ use alerts & subscribe to feeds
http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ]

7. Impact...
Recommendations from personal
acquaintances online are the most trusted
forms of advertising.
90% of consumers trust recommendations
from people they know
70% trusted opinions online
Based on 25,000 internet consumers form 50 countries
Nielsen Wire (7th July 2009)
[ Impact ]

8. 4,298,046 views
4,298,046 views

9. Trends...
Marketing strategies:
In need of a new act?
[ Trends ]

10. Trends...
Self-organising communities:
Niche - passionate - taking action

12. Trends...
[ Trends ]

13. Trends... the Twitter effect
[ Trends ]

14. Trends...
Brands must socialise with customers.
Brands must develop a credible social
voice.

15. Listen: Build a radar...
Towards a new relationship with market
intelligence
• Build a radar
• Monitor and aggregate conversations
• Discover emerging trends
• Divert a crisis - protect your brand
[ Listen ]

16. Listen: Build a radar...
[ Listen ]

17. Don’t just dive in!
Think about what you want to achieve...
http://www.flickr.com/photos/lucias_clay/2207148004/ [ Engage ]

18. Engagement
Participation
Objectives
Interaction
Time
What do you need to think about?
http://www.flickr.com/photos/jmsmytaste/90648278/ [ Engage ]

19. Tips for Implementation
1. Immerse yourself
2. Participate to understand
3. Start small and stay focused
4. Identify your business objectives
5. Define your strategy
6. Choose your tools carefully
http://www.flickr.com/photos/villes/696080093 [ Engage ]

20. Questions
Q: What would STOP you from
implementing social media?
Q: What would be the value to your
brand?
Q: How do I manage all the
comments?
annebb@headshift.com