Betsey Johnson Power Point
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Betsey Johnson is an American fashion designer known for her whimsical, feminine designs and energetic runway shows. She founded her eponymous fashion label in 1978 and is renowned for her colorful, playful clothing and accessories inspired by punk styles of the 1970s. Johnson's designs feature bold prints, flirty silhouettes, and incorporate elements like lace, ruffles, and bows.
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Betsey Johnson Presentation
Completed for a presentation on a famous apparel brand for a course. Included are facts about the designer, examples from a runway collection, and unknown facts about the Betsey Johnson brand.
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This document outlines a marketing strategy for Betsey Johnson's new swimwear line called "Bets-tea Party Swim" for Spring/Summer 2013. The strategy involves heavily marketing the line on social media through a contest and targeted ads, as well as in-store promotions. The target customer is females aged 16-34 who are young at heart and break from normal fashion trends. The line will feature one and two piece bathing suits with retro tea party inspired prints made from high quality materials. The goal is to position the brand as lady-like yet wildly creative.
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Betsey Johnson Presentation
Completed for a presentation on a famous apparel brand for a course. Included are facts about the designer, examples from a runway collection, and unknown facts about the Betsey Johnson brand.
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This document outlines a marketing strategy for Betsey Johnson's new swimwear line called "Bets-tea Party Swim" for Spring/Summer 2013. The strategy involves heavily marketing the line on social media through a contest and targeted ads, as well as in-store promotions. The target customer is females aged 16-34 who are young at heart and break from normal fashion trends. The line will feature one and two piece bathing suits with retro tea party inspired prints made from high quality materials. The goal is to position the brand as lady-like yet wildly creative.
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