The clock is ticking–so what are the best times to post on TikTok?
If you know anything about our incredible social media marketing and content team, you know we’re a WHIZ when it comes to TikTok. We’ve created and maintained TikTok accounts for some of the world’s largest brands, including Carnival Cruise Lines!
One of the big questions we get asked a lot is what are the BEST times to post on TikTok. Is there a best time? We wanted to look a little closer 🔎 and give you the answers in an easy-to-read, easy-to-understand format so you can be ready to take the TikTok world by storm. Are you ready? Let’s jump right into the magic.
Looking for a quick answer to your question without the science? 🧑🔬 Click to jump straight down to the best times to post on TikTok!
A Quick TikTok History and Why It Matters for the Best Times to Post on TikTok
TikTok came to fame fast, which makes sense, right? After all, things on this video-centric platform tend to move faster than on any other platform.
TikTok is on pretty much every possible marketing list out there as a viable platform for pitching their products and raising brand awareness. The days of TikTok being a dancing app for teens is over and the age of big name brands pushing out unique, highly-personalized content has begun.
Currently, TikTok has over 1 billion monthly active users. One billion. That’s one billion people that you can be influencing to purchase your products and services when you’re tuned into when they’re most likely to see your content.
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Best Times to Post on TikTok in 2022 Maximize Your Reach
1.
2. If you know anything about our incredible social media marketing and content team, you
know we’re a WHIZ when it comes to TikTok. We’ve created and maintained TikTok accounts
for some of the world’s largest brands, including Carnival Cruise Lines! 🛳
One of the big questions we get asked a lot is what are the BEST times to post on TikTok. Is
there a best time? We wanted to look a little closer 🔎 and give you the answers in an easy-to-
read, easy-to-understand format so you can be ready to take the TikTok world by storm. Are
you ready? Let’s jump right into the magic.
Looking for a quick answer to your question without the science? 🧑🔬 Click to jump straight
down to the best times to post on TikTok!
The clock is ticking–so what are the best times to post on
TikTok?
3. TikTok came to fame fast, which makes sense, right? After all, things on this video-centric
platform tend to move faster than on any other platform.
TikTok is on pretty much every possible marketing list out there as a viable platform for
pitching their products and raising brand awareness. The days of TikTok being a dancing
app for teens is over and the age of big name brands pushing out unique, highly-
personalized content has begun.
Currently, TikTok has over 1 billion monthly active users. One billion. That’s one billion
people that you can be influencing to purchase your products and services when you’re
tuned into when they’re most likely to see your content.
A Quick TikTok History and Why It Matters for the Best
Times to Post on TikTok
4. determine who your audience is
determine what kind of content they’re looking for
work with a dedicated TikTok content marketing team who can help you create highly
personalized, thumb-stopping, and engaging TikTok content
distribute at the perfect time based on our best Times to Post on the TikTok list
…watch the results flow in!
It’s a hard truth, but it’s a necessary one.
At the end of the day, you can post as much content as you want at the perfect times, but if
your content isn’t quality and if it isn’t personalized to the needs or wants of your audience, you
aren’t going to get the results you’re hoping for.
So what can you do about it? For starters:
Best Times to Post on TikTok
KnowingYour
Audience
In order to find out when the best times to post on TikTok are, you have to know your audience.
When are they going to be most likely to see your content?
Determining who your audience is begun by determining who your ideal buyer is. How old are
they? What is their current job/role and how might that impact when they’re going to be online?
What content are they typically looking for?
This is very important because of the way TikTok works. Let me explain:
ContentMatters
MoreThanTime
5. First, open the app.
Next, you’ll want to click on your profile and then Menu.
Now click “Settings and Privacy”
Navigate to the “Manage Account” menu
Here you’ll see a button that says “Switch to Business Account”
You might not even have realized it, but TikTok actually TELLS you when your audience is
most likely to be online if you have a TikTok Business account.
Don’t have an account yet? Let’s walk through the steps:
Setting Up Your TikTok Business Account
Best Times to Post on TikTok
3DoesTimingEven
Matter?
Short answer: yes! It absolutely matters. But the timing of a single video isn’t the only
timing that matters. The other very important and often undervalued element is the
frequency of when and what you post to the TikTok platform.
Let’s say you’re posting at the best time for your industry but you haven’t published a video
in six months. Results aren’t going to be very promising, right? Right.
However, if you’re posting at the best time and you've been regularly posting around the
same time for the last couple of weeks or months, your videos are MUCH more likely to
land on your target audience’s FYP.
TakeAdvantageof
TikTokAnalytics
6. Monday: 9:00 PM-10:00 PM
Tuesday: 8:00 AM-9:00 AM
Wednesday: 7:00 AM-8:00 AM
Thursday: 7:00 PM-8:00 PM
Friday: 3:00 PM-4:00 PM
Saturday: 10:00 AM-11:00 AM
Sunday: 3:00 PM-4:00 PM
The best possible time to post on TikTok is Thursday between 7 and 8 PM CST.
However, the best times can change depending on the day of the week. Here’s a quick
breakdown:
“When is The Overall Best Time to Post On TikTok?”
7. Knowledge is power, but don’t let the knowledge of when the optimal time to post keeps you from creating a
consistent, predictable schedule that fits the needs of YOUR audience. If that means posting at 8 AM on a
Saturday morning, do it! Do what’s going to benefit YOUR brand in the long run, even if it might sound backward
to other people.
Now You Know the best Times to Post on TikTok, But Don’t
Isolate Your Efforts to a Single Time of Day!
Working with a Dedicated Social Media Agency Can Empower You Beyond Just the Best Times to Post on TikTok
The quality of your content
The frequency of quality content
Ensuring your quality content is highly personalized
And make sure you’re posting TikTok’s at the right time
It’s a lot. But that’s why the Sociallyin team is going to be here to help every step of the way.
You might be staring at the screen right now feeling frustrated because there are so many ingredients that
have to be mixed together in order for your creation to be a success. And it’s true. There’s a lot to keep in mind.
Our team of dedicated social media professionals will brainstorm thumb-stopping content for your brand in
your tone and style, produce that content within our in-house Sociallyin Studios and strategically post that
content where and when it will make the most impact for your brand.