SlideShare a Scribd company logo
Content Marketing
https://raghugaddam.com/
Raghu Gaddam is an entrepreneur and one of the
leading experts in digital marketing and social media
marketing. He is also an accomplished digital marketing
consultant, trainer, and Public speaker. For anyone
trying to establish appealing digital Marketing
campaigns, his training in Digital Marketing to enhance
the company's revenue through Search Engine
platforms and social media platforms is well for it.
About Company
https://raghugaddam.com/
We have more than 5
years experience
Best service in
the field
Very fast and very
customer oriented
We have a team of experts with specialized skills
and knowledge in various areas of digital marketing.
we stay up-to-date with the latest trends, strategies,
and best practices, allowing them to develop
effective and innovative campaigns tailored to your
specific business goals. We have access to
advanced tools and technologies that can help
optimize your marketing efforts. we utilize analytics
and tracking tools to monitor campaign
performance, measure results, and make data-
driven decisions.
Why Choose Us?
https://raghugaddam.com/
1. Faster Sales
3. More Referral
Traffic
2. More On-Site
Content 4. Universal Utility
Benefits Of Content
Marketing
https://raghugaddam.com/
Content Marketing Types Examples
Blog Post Testimonials
Webinars Explainers Videos
A blog post is an article or piece of content
published on a blog. It is typically written in
a casual, conversational style and is often
used to share information, express
opinions, or provide valuable insights on a
specific topic.
Testimonials are statements or
endorsements given by customers,
clients, or users of a product, service,
or experience, expressing their
satisfaction, positive feedback, or
personal experiences.
A webinar is a live or pre-recorded online
seminar or presentation that allows
individuals or businesses to share
information, knowledge, or expertise with a
virtual audience. The term "webinar" is a
combination of "web" and "seminar."
Explainer videos are short animated or
live-action videos that aim to explain a
concept, product, service, or idea in a
concise and engaging manner. They
typically use visual storytelling, clear
narration, and appealing visuals to
simplify complex information and make
it easier for the audience to understand.
https://raghugaddam.com/
Type Of Content
Written
Graphic
Videos Social Audios
https://raghugaddam.com/
Content Marketing Channels
Email Marketing
Link Building
Paid Search Traffic
Organic Traffic
Podcasting
Display Advertising
https://raghugaddam.com/
How To Create A Content Marketing
Start with a goal Outline techniques
Set a budget
Create a
marketing plan
Know your customers
Further define your
objectives
https://raghugaddam.com/
Content Marketing Strategy Plan
Business Goals
Buyer Personas Content Calendar
Content Map
Business goals are the
particular objectives and
ambitions that a corporation
wishes to attain within a specific
time range.
Buyer personas, also known as
customer personas or
marketing personas, are
fictitious depictions of the ideal
customers that a company
wishes to pursue.
Buyer personas, also known as
customer personas or
marketing personas, are
imaginary representations of
the ideal clients that a business
desires to seek
A content map, also known as a
content matrix or content inventory,
is a visual representation or
spreadsheet that details a website's
or digital platform's existing and
planned content assets.
https://raghugaddam.com/
Target Audience
Top Influencer Top decision
maker
The target audience is the specified set of
people or consumers that a company or
organization wishes to reach through its
products, services, or marketing efforts. It
is the identified group of people who are
most likely to be interested in and benefit
from the company's offerings. It is critical
for effective marketing and
communication strategies to identify and
understand the target audience.
Businesses can improve their chances of
success by defining their target audience
and tailoring their messaging, products,
and services to better fit the
requirements and preferences of that
specific group.
https://raghugaddam.com/
Research the Market
The process of acquiring information and
insights regarding the target market or
industry in which a business works is
referred to as market research. It entails
researching the traits, trends,
preferences, and behaviours of
consumers, competitors, and other
pertinent aspects that may have an
impact on the business.
https://raghugaddam.com/
https://raghugaddam.com/
Thank You

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Best Digital Marketing Course | Institute in Hyderabad

  • 2. Raghu Gaddam is an entrepreneur and one of the leading experts in digital marketing and social media marketing. He is also an accomplished digital marketing consultant, trainer, and Public speaker. For anyone trying to establish appealing digital Marketing campaigns, his training in Digital Marketing to enhance the company's revenue through Search Engine platforms and social media platforms is well for it. About Company https://raghugaddam.com/
  • 3. We have more than 5 years experience Best service in the field Very fast and very customer oriented We have a team of experts with specialized skills and knowledge in various areas of digital marketing. we stay up-to-date with the latest trends, strategies, and best practices, allowing them to develop effective and innovative campaigns tailored to your specific business goals. We have access to advanced tools and technologies that can help optimize your marketing efforts. we utilize analytics and tracking tools to monitor campaign performance, measure results, and make data- driven decisions. Why Choose Us? https://raghugaddam.com/
  • 4. 1. Faster Sales 3. More Referral Traffic 2. More On-Site Content 4. Universal Utility Benefits Of Content Marketing https://raghugaddam.com/
  • 5. Content Marketing Types Examples Blog Post Testimonials Webinars Explainers Videos A blog post is an article or piece of content published on a blog. It is typically written in a casual, conversational style and is often used to share information, express opinions, or provide valuable insights on a specific topic. Testimonials are statements or endorsements given by customers, clients, or users of a product, service, or experience, expressing their satisfaction, positive feedback, or personal experiences. A webinar is a live or pre-recorded online seminar or presentation that allows individuals or businesses to share information, knowledge, or expertise with a virtual audience. The term "webinar" is a combination of "web" and "seminar." Explainer videos are short animated or live-action videos that aim to explain a concept, product, service, or idea in a concise and engaging manner. They typically use visual storytelling, clear narration, and appealing visuals to simplify complex information and make it easier for the audience to understand. https://raghugaddam.com/
  • 6. Type Of Content Written Graphic Videos Social Audios https://raghugaddam.com/
  • 7. Content Marketing Channels Email Marketing Link Building Paid Search Traffic Organic Traffic Podcasting Display Advertising https://raghugaddam.com/
  • 8. How To Create A Content Marketing Start with a goal Outline techniques Set a budget Create a marketing plan Know your customers Further define your objectives https://raghugaddam.com/
  • 9. Content Marketing Strategy Plan Business Goals Buyer Personas Content Calendar Content Map Business goals are the particular objectives and ambitions that a corporation wishes to attain within a specific time range. Buyer personas, also known as customer personas or marketing personas, are fictitious depictions of the ideal customers that a company wishes to pursue. Buyer personas, also known as customer personas or marketing personas, are imaginary representations of the ideal clients that a business desires to seek A content map, also known as a content matrix or content inventory, is a visual representation or spreadsheet that details a website's or digital platform's existing and planned content assets. https://raghugaddam.com/
  • 10. Target Audience Top Influencer Top decision maker The target audience is the specified set of people or consumers that a company or organization wishes to reach through its products, services, or marketing efforts. It is the identified group of people who are most likely to be interested in and benefit from the company's offerings. It is critical for effective marketing and communication strategies to identify and understand the target audience. Businesses can improve their chances of success by defining their target audience and tailoring their messaging, products, and services to better fit the requirements and preferences of that specific group. https://raghugaddam.com/
  • 11. Research the Market The process of acquiring information and insights regarding the target market or industry in which a business works is referred to as market research. It entails researching the traits, trends, preferences, and behaviours of consumers, competitors, and other pertinent aspects that may have an impact on the business. https://raghugaddam.com/