Alexander Masons presentation om Cisions globala journalistundersökning från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Vad är de vanligaste felen kommunikatörer gör när de kontaktar journalister. Vilka kanaler kommer svenska kommunikatörer lägga mer/mindre resurser på under 2013.
This document discusses content marketing and how companies use it. It provides definitions of content marketing as the publication of material designed to promote a brand through a more subtle approach than traditional advertising. Content marketing takes many forms like blog posts, videos, and articles. The document also discusses how companies use content marketing services to amplify content across online networks to drive traffic to their websites and measure campaign results. Specific client cases are provided as examples of how organizations have successfully used content marketing to promote their messages and drive thousands of visitors to their content.
Mig göteborg 2 okt presentation alexander mason, cisionAlexander Mason
Presentation av Cisions kommunikatörs och journalistundersökning för 2015. Fakta om vilka Sociala mediekanaler som journalister och kommunikatörer använder.
Cision och Rättviseförmedlingen - Seminarium om att spegla Sverige Rättvist, ...Alexander Mason
Den 13 november 2014 släppte vi på Cision resultaten från en ny undersökning som vi genomfört tillsammans med vår samarbetspartner Rättviseförmedlingen. Genom att mäta talespersoner i pressmeddelanden under oktober 2014 fick vi reda på att det i 70 % av fallen är män som uttalar sig i företagsnyheter. År 2009 var den siffran 72 %. Det dröjer alltså 50 år innan vi når jämställd representation i pressmeddelanden.
Alexander Masons presentation om Cisions globala journalistundersökning från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Vad är de vanligaste felen kommunikatörer gör när de kontaktar journalister. Vilka kanaler kommer svenska kommunikatörer lägga mer/mindre resurser på under 2013.
This document discusses content marketing and how companies use it. It provides definitions of content marketing as the publication of material designed to promote a brand through a more subtle approach than traditional advertising. Content marketing takes many forms like blog posts, videos, and articles. The document also discusses how companies use content marketing services to amplify content across online networks to drive traffic to their websites and measure campaign results. Specific client cases are provided as examples of how organizations have successfully used content marketing to promote their messages and drive thousands of visitors to their content.
Mig göteborg 2 okt presentation alexander mason, cisionAlexander Mason
Presentation av Cisions kommunikatörs och journalistundersökning för 2015. Fakta om vilka Sociala mediekanaler som journalister och kommunikatörer använder.
Cision och Rättviseförmedlingen - Seminarium om att spegla Sverige Rättvist, ...Alexander Mason
Den 13 november 2014 släppte vi på Cision resultaten från en ny undersökning som vi genomfört tillsammans med vår samarbetspartner Rättviseförmedlingen. Genom att mäta talespersoner i pressmeddelanden under oktober 2014 fick vi reda på att det i 70 % av fallen är män som uttalar sig i företagsnyheter. År 2009 var den siffran 72 %. Det dröjer alltså 50 år innan vi når jämställd representation i pressmeddelanden.
Min presentation av Cisions årliga kommunikatörs och journalistundersökning. Denna presentation har fokus på kommunikatörer som jobbar i offentliga organisationer.
Berghs inspiration and content marketing 2014Alexander Mason
My presentation to PR pupils at Berhgs School of Communication in January 2014. It focuses on media trends that impacts PR professionals and talks about Content Marketing.
MTV - peter von satzger - rejuvinating communicationAlexander Mason
Peter von Satzgers presentation från Cisions seminarium den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cisions content marketing-case från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cision om content marketing - Communicare 29 maj 2013Alexander Mason
This document discusses content marketing. It defines content marketing as developing and sharing valuable material with customers to attract new customers and increase sales to existing customers. Content marketing is not new, but its importance is growing as online advertising costs rise. The document provides statistics on content marketing spending and goals. It also offers tips for successful content marketing, such as creating trust and adding value rather than interrupting users. Examples are given of companies that use content marketing well through blogs, social media, videos and partnerships.
Cision om content marketing på Berghs slututställning 2013Alexander Mason
Cisions sälj- och marknadschef Alexander Masons presentation om content marketing och resultaten från Cisions årliga undersökning med journalister och kommunikatörer den 24 maj 2013.
This document discusses content marketing and provides definitions, statistics, and examples. It defines content marketing as creating and distributing valuable content to attract and engage a target audience to drive customer action and sales. It notes that content marketing is not new, and discusses the rise of content marketing due to factors like increased online behavior and the ability to track engagement. The document provides statistics on content marketing spending and goals. It gives examples of how brands create and distribute content through blogs, social media, and partnering with news sites. It also provides tips for content marketers and contact information for Magnus Thell from Cision.
Cisions tips om hur man ska jobba med journalister under Almedalsveckan. Baserat på en undersökning av 500 journalister som ska vara på plats under Almedalen
The summaries of the Swedish documents are as follows:
1) Swedish journalists primarily use Facebook to get story ideas and spot trends, while also asking bloggers for input. They see value in being active on social media to share ideas.
2) Swedish communicators advise daring to try social media and focusing on relevant audiences. They see social media as valuable for reaching new clients.
3) Swedish PR consultants say the key is to listen and participate on social media to get ideas and feedback. They see social media as a welcome addition to the industry.
Min presentation av Cisions årliga kommunikatörs och journalistundersökning. Denna presentation har fokus på kommunikatörer som jobbar i offentliga organisationer.
Berghs inspiration and content marketing 2014Alexander Mason
My presentation to PR pupils at Berhgs School of Communication in January 2014. It focuses on media trends that impacts PR professionals and talks about Content Marketing.
MTV - peter von satzger - rejuvinating communicationAlexander Mason
Peter von Satzgers presentation från Cisions seminarium den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cisions content marketing-case från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Cision om content marketing - Communicare 29 maj 2013Alexander Mason
This document discusses content marketing. It defines content marketing as developing and sharing valuable material with customers to attract new customers and increase sales to existing customers. Content marketing is not new, but its importance is growing as online advertising costs rise. The document provides statistics on content marketing spending and goals. It also offers tips for successful content marketing, such as creating trust and adding value rather than interrupting users. Examples are given of companies that use content marketing well through blogs, social media, videos and partnerships.
Cision om content marketing på Berghs slututställning 2013Alexander Mason
Cisions sälj- och marknadschef Alexander Masons presentation om content marketing och resultaten från Cisions årliga undersökning med journalister och kommunikatörer den 24 maj 2013.
This document discusses content marketing and provides definitions, statistics, and examples. It defines content marketing as creating and distributing valuable content to attract and engage a target audience to drive customer action and sales. It notes that content marketing is not new, and discusses the rise of content marketing due to factors like increased online behavior and the ability to track engagement. The document provides statistics on content marketing spending and goals. It gives examples of how brands create and distribute content through blogs, social media, and partnering with news sites. It also provides tips for content marketers and contact information for Magnus Thell from Cision.
Cisions tips om hur man ska jobba med journalister under Almedalsveckan. Baserat på en undersökning av 500 journalister som ska vara på plats under Almedalen
The summaries of the Swedish documents are as follows:
1) Swedish journalists primarily use Facebook to get story ideas and spot trends, while also asking bloggers for input. They see value in being active on social media to share ideas.
2) Swedish communicators advise daring to try social media and focusing on relevant audiences. They see social media as valuable for reaching new clients.
3) Swedish PR consultants say the key is to listen and participate on social media to get ideas and feedback. They see social media as a welcome addition to the industry.
8. Var finns läsarna? Var vill du att de ska hamna?
2014-05-20
Alexander Mason
Commercial Direktor Scandinavia
9. Men vänta har jag inte hört att hemsidan är död!
2014-05-20
Alexander Mason
Commercial Direktor Scandinavia
10. 2014-05-20
Alexander Mason
Commercial Direktor Scandinavia
• According to Webtrends, nearly 70% of Fortune 100 corporate websites
experienced declines in traffic, with an average drop of 23%.
• 90% of website traffic comes from just 10% of the content and more than 50%
of the traffic is from just 0.5% of the content. ~ InboundWriter
• 60-70% of B2B marketing content goes unused. ~ Sirius Decision
• 60% of the buyer journey is complete before prospects reach out to vendors. ~
CEB
0,5% av innehållet står för 50% av trafiken