Benchmade Knives uses a compact laser system from RMI Laser to personalize knives purchased directly from Benchmade on-site. This allows Benchmade to offer a unique, personalized experience that differentiates them from competitors. The portable laser system weighs less than 50 pounds and can be easily transported, allowing Benchmade to demonstrate and perform laser marking and personalization for customers. The laser system has been very successful for Benchmade and helped increase sales.

1. Case Study: Benchmade Knives Inc.
Benchmade Knives, Inc. is a consumer knives manufacturer that has taken RMI’s compact laser
to another level. With the UM-1, Benchmade Knives, Inc. will laser mark customers knives that
are purchased from them on-site, adding an instant
personalized touch to their product which no other
company in the industry can offer. This sets them
apart from the competition and is even a selling
point to the customer. This forward thinking and
partnership with RMI Laser created a system that is
less than 50lbs and can be shipped in a travel case or
checked on a plane without paying overweight fees.
Benchmade’s Product Service Supervisor, Austin
Coley said, “This laser has allowed us to bring our
factory to the customer.” It allows the customer to
see the laser marking and personalization process
first hand. “Most people are amazed when they first
see the laser and are always impressed with how
quick and easy it is.” It has been very successful for
them, and they have many systems being used by their company sales representatives. Many
other companies have followed suit on other types of products from industries like firearms,
promotional giveaways, and even watches.
Photo courtesy of Benchmade Knives
www.benchmade.com