Flashstock is a platform that utilizes a global network of photographers to create authentic imagery for brands. The case study highlights solutions for companies like J&J, Neutrogena, and Dove, showcasing significant increases in engagement and content quality through tailored imagery. The results include richer social media content and a library of personalized visuals that align with brand identities.

1. Case Study: Beauty Imagery
FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
February 2015

2. SCALABLE, AUTHENTIC IMAGERY
Challenge:
Creating authentic imagery that came from real
consumers was traditionally difficult and infeasible at
scale.
Solution:
FlashStock activated its network, delivering genuine
moments of children interacting naturally with their
parents.
Result:
J&J Baby is able to create richer content and have
seen a 22x increase in social engagement on their
Facebook page.
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3. FAMILY BEAUTY

4. FAMILY BEAUTY

5. FAMILY BEAUTY

6. FAMILY BEAUTY

7. THEMED IMAGERY
Challenge:
To produce imagery that met very specific thematic
criteria while preserving Neutrogena’s unique brand
identity.
Solution:
FlashStock’s visual identity calibration ensures that
its network always shoots photos that are authentic
and on-brand.
Result:
Affordable photography that resonates with
Neutrogena’s core values for everyday use across
their social media portfolio.
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8. SUBTLE GLAMOUR

9. SUBTLE GLAMOUR

10.
SUBTLE GLAMOUR

11. SUBTLE GLAMOUR

12. Challenge:
Dove wanted to translate their strong ideals of
human beauty to basic interior design principles.
Solution:
FlashStock segmented its network and assigned this
project to those most specialized in interior
photography.
Result:
Personalized imagery that resonates with Dove’s
brand image, from which they were able to build out
a library of evergreen content.
3 INTERIOR IMAGERY

13. SIMPLE CHARM

14. SIMPLE CHARM

15. SIMPLE CHARM

16. SIMPLE CHARM

17. FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
Jeremy Vo
Director of Sales
jeremy@flashstock.com
Mindy Loverin
Director of Client Partnerships
mindy@flashstock.com
Grant Munro
CEO
grant@flashstock.com
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