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Sparking the Conversation: Creating a Social Media Journey - #SoMeT2012
The document emphasizes the importance of being locally engaged and leveraging technology as a tool for listening to audiences. It advocates for building connections and communities while maintaining a budget-conscious approach. Key themes include authenticity, cultural return on investment, and practical engagement tactics.
Sparking the Conversation: Creating a Social Media Journey - #SoMeT2012
- 1. Be Local Everywhere Be Local Everywhere
- 2. Tech is justa Tool
- 3.
- 4. Drive the Bus Drivethe Bus
- 5.
- 6. Build a Posse Builda Posse
- 7.
- 8.
- 9. Don’t Boil theOcean Don’t Boil the Ocean
- 10. ROI of Culture Tweetmy Mom please
- 11. Me: @daveohoots Awsum Coupon: NOVHOOTUPCOUPON Fun: @HootClub + blog.hootsuite.com Tweet my Mom: @manorbooks Thanks