This document provides an overview of various types of business letters covered in a business communication syllabus, including advertisement letters, application letters, curriculum vitae (CV), invitation letters for interviews, acknowledgment letters, offer letters, letters of acceptance, resignation letters, and testimonial letters. For each letter type, the document defines what the letter is, provides examples or templates, and discusses the importance and proper format. The overall document serves as a reference for writing different formal letters commonly used in business contexts.

1. BUSINESS COMMUNICATION
UNIT- II
LETTER COMMUNICATION
MBA – I | VCEW

2. SYLLABUS
UNIT – II – LETTER COMMUNICATION
Advertisement - Application Letters - Curriculum Vitae - Invitation to
Interview- Acknowledgement - Offer Letter - Letter of acceptance -
Letter of Resignation - Testimonial.

3. ADVERTISEMENT

4. ADVERTISEMENT
What is an advertising Letter?
Advertising letter is a formal letter written by the representative of a
company to a customer or a potential customer as a part of the
advertising campaign of the company. These letters inform the customer
about the various special features of the company and the upcoming
discounts and offers. An Advertising Letter is essential because it helps
create a Brand Image. Companies spend a lot of capital on advertising.

5. ADVERTISING LETTER SAMPLES

6. APPLICATION LETTER

7. APPLICATION LETTER
What is an Application Letter?
An application letter, sometimes called a cover letter, is a special kind
of business letter that accompanies a resume for a job. A resume is a
summary of your education, job experience, and job-related skills that
you send to potential employers.

9. PROS AND CONS OF APPLICATION LETTER
PROS
 Customize your letter for each job application.
 Include the correct company name and employee name.
 Make sure the names are spelled correctly.
 Provide specific examples of what you can do that would directly
benefit the company. (Career objectives, Strength, Weakness Etc.).
 Investigate information about the company to include some favourable
points that matches for the company.
 End the application letter with the information on how the employer
can contact you.

10. CONS
 Do not Prepare a sloppy application letter.
 Do not have grammatical, spelling and punctuation errors.
 Do not send the application letter “ To Whom It may Concern”.
 Do not request a job instead of requesting a job interview.

11. TYPES OF APPLICATIONS LETTERS
 Solicited Application Letter
 Unsolicited Application Letter

12. CURRICULUM VITAE

13. CURRICULUM VITAE
What is meant by Curriculum vitae (CV) ?
A curriculum vitae is a marketing document that gives a summary of a
job seekers career history, academic qualifications and also explains
their future potential. To summarize your CV is essentially a marketing
tool that gives you an opportunity to sell yourself and your abilities to
employers.

14. IMPORTANCE OF CURRICULUM VITAE (CV)
 It Grabs the Reader’s Attention
 It tells the Reader the Kind of Job the person is Looking For
 It Establishes the person’s Credibility
 It Paints the person’s Career Journey
 It Shows Understanding of the person’s Talents and Skills
 It is the Best Personal Branding Tool
 It is Customized for the Job

15. INVITATION TO INTERVIEW

16. INVITATION TO INTERVIEW
What is meant by Interview?
It is a face-to-face interaction between interviewee and interviewer. If
handled carefully, it can be a powerful technique in having accurate
information of the interviewee otherwise unavailable. At the same time,
if the interview is not handled carefully, it can be a source of bias,
restricting or distorting the flow of communication.

17. INTERVIEW LETTERS
What is an Interview Letter?
The letter inviting job applicants for the interview is known as an
interview letter. After receiving job applications from potential
candidates, the employer writes an interview letter to the candidates
whose applications have passed from the initial screening phase.
Through this letter, the employer informs applicants either to sit for a
written test or to appear before the Viva voiced. This letter is written on
the company’s official pad or at the top of the company’s name and
address.

18. STEPS TO WRITE AN INTERVIEW LETTER
 An interview letter should be no longer than one page, four sections
and no more, and each passage should be just 3-4 sentences.
 If you were on a first-name premise in the interview, it’s alright for the
letter also.
 Use the first section to recognize yourself, name the job you
interviewed for, and express your thankfulness for their time and
thought.

19.  The next two sections should concentrate on what you found out about
the company that day that has made the job considerably additionally
tempting and what you bring to the table that they need.
 The last section repeats your appreciation and states your readiness to
talk with them again whenever the timing is ideal.
 You’ll need to make the letter your own, yet by looking into the
interview letter tests gave, you can get in the stream as your very own
words rise to the top.

20. INTERVIEW LETTER FORMAT
From
(Company/Organization address)
_____________
_____________
_____________
To,
(Person’s address is this letter)
_____________
_____________
_____________
Date: _________________ (Which letter has been written)
Subject: Interview Letter
Dear ……….. (Name of Candidate)
This letter is your company’s reference.
We are happy to inform you that you have cleared the first round and are selected. The interview will be organized
………… (dated) ……… (time). The place is ……… (place name). Please confirm your availability by calling us or the
relevant authority. Otherwise, this interview will be cancelled.
Good luck!
(Name of the office)__________
(Your name)_______________
(Your designation)___________

21. ACKNOWLEDGEMENT

22. ACKNOWLEDGEMENT
What is meant by Acknowledgment Letter?
Acknowledgment letters are actually letters of receipt. They are formal
and short letters, mainly serving legal purposes. In business, such letter
plays an important role as it indicates that you value the opinion and
time of the concerned party. Writing such formal business letters can
help you to build good will and trust. Based on the document they refer to
we can distinguish several types of acknowledgment letters, such as
 CV / Application acknowledgment letter,
 Acknowledgment of resignation,
 Business acknowledgment letter

23. THE FORMAT OF ACKNOWLEDGMENT LETTER WRITING
Letter Header
 Your Name
 Your Address
Recipient’s Name
 Specific official or person
 Recipient’s Address
Date
 Letter Body
 Reference or Subject
 Dear Contact Person

24. First Paragraph
 Show some gesture of acknowledgment by adding required details
related to service, product, etc.
Second Paragraph
 Relevant points
 Clarify your objective
 Confirming receipt of the product or service
 Thanking the addressee
 Intimation for any further communication

25. Letter Close
 Thanking you, yours sincerely etc.
Signature
 First name and last name.

26. OFFER LETTER
What is an Offer Letter?
An offer letter (also known as an employment letter or job offer letter)
is a formal written communication sent a job candidate by an employer.
This communication is a confirmation of the position, compensation,
and start date of the offer for employment.

27. FORMAT OF AN OFFER LETTER OF A COMPANY

28. BUSINESS OFFER LETTER
What is a business offer letter?
A business offer letter is usually written to the partners or other
companies who wish to know the details before giving a green light to
the project. Make certain that the letter does not only mention the ideas
but also the plan for how to implement it. Also mentioned why you think
this project will be helpful. Consider the sample and template below to
write the right letter.

29. BUSINESS OFFER LETTER TEMPLATE

30. LETTER OF ACCEPTANCE

31. LETTER OF ACCEPTANCE
What is meant by Letter of Acceptance?
Letter of Acceptance or Acceptance Letter is a type of letter written to
communicate a positive response towards job offer, invitation, gift, offer,
contract, scholarship and other matters which require the intended.
Acceptance Letters are most widely used by prospective employers who
have received a job offer.

32. STEPS INVOLVED IN LETTER OF ACCEPTANCE
 Identify your reader
 Establish your objective
 Determine your scope
 Organize your letter
 Draft your letter
 Close Your Letter
 Review and Revise Your Letter

33. LETTER OF RESIGNATION

34. LETTER OF RESIGNATION
What is a resignation letter?
When an employee is determined to leave from his present job he takes
the help of a resignation letter to notify the respective employer. Such a
letter from the employee states the intentional view about the
cancellation of the job agreement.
Such letter includes the following matters:
 Name of the post from which the employee has resigned
 Reason for resignation.
 Request for acceptance of resignation

35. RESIGNATION LETTER FORMAT

36. TESTIMONIAL LETTER

37. TESTIMONIAL LETTER
What is Testimonial Letter?
Testimonial letters are helpful for building your business because you
can show them to potential clients or include them in your print
advertising to show people that working with you is a good idea.

38. NEED OF TESTIMONIAL LETTER
 Determine what story you want to tell. You want your testimonials to
tell a story about your product and business.
 Ask specific questions.
 Keep it short and conversational.
 Use the customer's name and include pictures, if possible.
 Quote testimonial.
 Social testimonial.
 Influencer testimonial.

39. FORMAT OF TESTIMONIAL LETTER

40. THANK YOU