This report summarizes the performance of the Bata store located in Ambience Mall in New Delhi. Bata is the largest footwear retailer and manufacturer in India, operating over 1200 stores across the country. This particular store is located on the ground floor of the mall and has around 1480 square feet of space. It offers a wide range of footwear, accessories, and related products priced between Rs. 80 to Rs. 10,500. The store utilizes POS systems, provides basic customer services, and competes with stores such as Clarks, Venus Steps, and Rosso Brunello. It is staffed by 9 employees and has a layout that divides products into sections for men's, women's, kids, sports

1. RETAIL OUTLET REPORT
ON
STORE MANAGER: NEHA
STORE NAME: BATA - AMBIENCE MALL
STORE ADDRESS: F-126, FF,
AMBIENCE MALL VASANT KUNJ, NEW DELHI, DELHI,
INDIA, 110019
CONTACT NUMBER: 011-40870524
SUBMITED BY: ANURADHA SINGH (PGP-18017)
ANSHU SINGH (PGP-18012)

2. INTRODUCTION
 Bata India is the largest retailer and leading
manufacturer of footwear in India and is a part of
the Bata Shoe Organization.
 Incorporated as Bata Shoe Company Private
Limited in 1931, the company was set up initially as
a small operation in Konnagar (near Calcutta) in
1932. In January 1934, the foundation stone for the
first building of Bata’s operation - now called the
Bata. In the years that followed, the overall site was
doubled in area. This township is popularly known
as Batanagar. It was also the first manufacturing
facility in the Indian shoe industry to receive the
ISO: 9001 certification.
 The Company went public in 1973 when it changed
its name to Bata India Limited. Today, Bata India
has established itself as India’s largest footwear
retailer. Its retail network of over 1200 stores gives
it a reach / coverage that no other footwear
company can match. The stores are present in
good locations and can be found in all the metros,
mini-metros and towns
 The Company also operates a large non-retail
distribution network through its urban wholesale
division and caters to millions of customers through
over 30,000 dealers.

3. COMPANY PROFILE
 Asia‘s largest footwear company strives to maintain its lead with an
image of superiority, professionalisms and round the clock
efficiency. A visit to any factory or office in the country bears
testimony to that.
 Bracing to meet the 21st century, Bata is gearing itself with the
latest in technology and a forward-looking approach to human
resource development. Staggering 16,000 people work at various
functional centers in Bata India.
 While another 200,000 are indirectly employed.

4. Product Attributes
 Comfortable and Trendy Footwear
 Easy to Maintain
 Contemporary Styles with International Know-How
 High Quality at affordable prices
 Versatile products to suit each occasion
GROWTH STRATEGY
The organization is the world‘s largest manufacturer and marketer of
footwear. It has 83 companies spread all over the globe both in
developed and in developing countries. The organization is the leader in
the use of modern technology and the latest management and marketing
techniques. Its 73 manufacturing units produce a vastly comprehensive
line of footwear from women‘s high fashion shoes to artic boots; men‘s
dress shoes to popular sports shoes for the children. It operates 6300
company owned stores all over the world. This includes Bata family
Athletes world Bubble gummers, Rizzi, Heyraud and Marie Claire stores.
In addition, Bata has around 50 thousands retailers the combined
production and sales total 270,000,000 pairs of shoes per year. The
Bata shoe organization has 67 thousands employees on its roles today.
Bata limited; experts in manufacturing, marketing, finance, product
development and personnel staff the world headquarters of Bata shoe
organization located in Toronto. A work force that is available for training
and guidance in all operations in the field.
Today Bata India has become a legend behind it‘s a sage of
determination and pursuit of excellence. A spirit of enterprise that has
made Bata India a complex, multidimensional giant ever at the service of
millions of people in India. How did it all begin?
Today the largest footwear manufacturer is India. The biggest footwear
market has wide wingspan-it covers the entire length and breadth of the
country. The company prides itself in having your manufacturing units,
two tanneries, and a number of ancillary units.

5. OWNER/ PROMOTER:
Owned by company
FRANCHISEE:
The company itself owns their most of the outlet. They have 1200 outlets
all over country
SIZE OF THE CHAIN:
Its retail network of over 1200 stores gives it a reach / coverage that
noother footwear company can match. The stores are present in good
locations and can be found in all the metros, mini-metros and towns
TARGET GROUPS:
The target market for Bata is all the class of the society i.e. lowers,
middle and the upper. However, Bata is minimizing itself in selling
footwear to lower segment, as Chinese products have taken over the
market completely. The in-house brands make it possible for Bata to
cater to its upper and middle class segment. Bata cater to the needs of
male, female and children in equal proportion. The school shoes, which
Bata sells, are most prominent and sell the most. All Bata stores reflect
the new ideology like selling premium brands like hush puppies and
Marie Clarie etc. As for now, ladies' shoes is the main revenue earner,
contributing 30% to the company's revenue, followed by men's shoes,
children's shoes, school shoes and sports shoes. The stores offer fresh
collections and are visually stimulating. Thus, we can say presently their
target customer base is the entire market segment.

6. ESTIMATED FLOOR SIZE:
The estimated size is 1480 sq. feet (carpet area). 480 sq. feet
stockroom areas
STORE FRONTAGE:
The store is situated in ambience mall on the first floor. One
can see the store as one enters from excavators
ATMOSPHERE:
The ambience of the store is happening and catchy. The colors
used in the interior are red and white. Which is very much
attractive and appealing. They do have big window dressing
and display

7. TECHNOLOGY:
The software used for billing the product is POS
LOCATION LOGIC:
The store is located on the first floor of ambience mall,
vasantkunj, Delhi. As we told by the manager of store that no
place left in that mall. Therefore, they have to take it as
required
PRODUCT:
The assortment of the product ranges from leather products
like:
 Footwear
 Socks
 Belts
 Cosmetics
 Gloves
 Polish
PRICING:
The products kept in the outlet ranges from Rs 80 to Rs 10,500

8. PRIVATE LABELS:
SERVICES PROVIDED
LEVEL OF SERVICE:
They provide home delivery to their customers
IN STORE SERVICES:
Store staff provide basic services to its customers like providing
feedback about their style, etc.
CUSTOMER RELATIONSHIP MANAGEMENT SERVICES:
Store gets feedback from filled by its various customers to keep
a track of their phone no. and occasionally massage them for
providing various offers on their product range

9. LAYOUT DESIGN:
COMPETITORS:
 Clarks
 Venus steps
 Rosso Brunello
STAFF:
9 staff
Cash counter
ENTRY
Bags
Woman’s
se
Kids MensAcessories
S
P
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S
S
H
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S
BOOTSMEN’S FORMAL SHOES
SITTING AREA
S
H
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S
SITTING
AREA