Reminiscing the BET Awards (2001-2021) (SlideShare Edition)
BasakAyter-ABC
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2. Partnerships showcasing experience with talent
! CMAAwards / GM (Chevy) [Julianne Hough, Dale
Earnhardt Jr, & high-profile country music stars]
! Dancing with the Stars / Sony (Burlesque) [Christina Aguilera]
! American Music Awards
! Chrysler [Ne-Yo]
! Kay Jewelers [Vanessa Williams]
! New Year’s Rockin’ Eve
! Weight Watchers [Jennifer Hudson, Fergie]
! Verizon Wireless [Kellie Pickler, Taylor Swift]
! Coca-Cola [Ryan Seacrest, NKOTBSB]
! Walgreens [Jenny McCarthy]
Additional select film promotions/integrations
! Wipeout / 20th Century Fox
(Ice Age: Dawn of the Dinosaurs)
! Skating with the Stars / 20th Century Fox
(Narnia: Voyage of the Dawn Treader)
! Harry Potter: Sorcerer’s Stone / Unilever (various)
! Dancing with the Stars / Weinstein Co (Nine)
Custom co-branded spots
! Dancing with the Stars
! Honda
! 20th Century Fox (Knight & Day)
! Warner Bros (Sex & The City 2)
! American Music Awards
! T-Mobile
! Weinstein Co (Nine)
! Transformers / GM (Chevy)
! Wipeout / Paramount (GI Joe: The Rise of Cobra)
! The Bachelorette / Sony (Eat, Pray, Love)
! High School Musical: Get In The Picture
! Kmart
! Verizon Wireless
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8. Deals represented include:
! Dancing with the Stars
! AT&T
! Unilever (Slim-Fast)
! Macy’s
! Dick Clark’s New Year’s Rockin’ Eve
! Weight Watchers
! P&G (Scope)
! Nokia
! American Music Awards / T-Mobile
! America’s Funniest Home Videos /
Georgia Pacific (Angel Soft)
! National Bingo Night / Kmart
! High School Musical: Get In The Picture / Kmart
! Oprah’s Big Give / Ford
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10. all summer long 8/7c
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