Towson University- MCOM325 (Advertising Copy Writing): Bally Total Fitness Campaign, Spring 2009.

1. Bally Total Fitness Where Your Schedule is OurPriority. Casey Kilsheimer Morgan Moultrie Ellen Underwood

3. Over 3.5 million members and over 40 years of successful operating experience.

4. $55 million national marketing, advertising, and public relations program making it the number one nationally recognized fitness brand

5. Integrates cardio, resistance training, flexibility, and mind/body, along with other challenging activities to give consumers total self conditioning.

6. BFIT Community Program

7. Vow to Earth Fitness- Earth Friendly & Community Initiatives

9. Primary ResearchWhy Surveys?

10. House List Rented List Email List Mailing Lists

11. Incentives “Invite a friend” Response card raffle entry Membership option offer

13. Rip offs

16. Saunas

17. Spas

18. College Gyms

19. Steam Rooms

21. What’s the Big Idea? Convenience!

23. Extensive list of Classes

24. 5 Bally locations in the area

25. Direct Mail Package

26. Brochure

27. Letter

29. Inviting-Consumers receive the information while becoming comfortable with the idea of remaining or becoming a Bally member.

31. Customer Satisfaction Inquiry

32. Company Logo

33. Company Address

35. Corporate Headquarters Mailing Address

36. Toll Free Telephone Numbers

37. Web site address

39. Company Contact Information

40. Salutation

41. Promoted Benefit

42. Call to Action

44. References Continued “Find a club.” (2009). Retrieved on April 28, 2009, from Bally Total Fitness Website: http://bally.know-where.com/BallyFitness/cgi/selection?option=&mapid=US&lang= en&design=default&place=21222®ion=. Franchise Business. (2008). The interesting history of the Curves franchise in the world of sports and fitness. Retrieved on April 20, 2009, from Franchise Business Website: http://www.franchisebusiness.com.au/articles/The-interesting-history-of-the-Curves-franchise-in-the-world-of-sports-and-fitness_z142160.htm. Funding Universe. Bally Total Fitness Holding Corp. Retrieved on April 15, 2009, from Funding Universe Website: http://www.fundinguniverse.com/company-histories/Bally-Total-Fitness-Holding-Corp-Company-History.html. Funding Universe. Curves International, Inc. Retrieved on April 20, 2009, from Funding Universe Website: http://www.fundinguniverse.com/company-histories/Curves-International-Inc-Company-History.html. “Gold's Gym business overview.” (2006, May 3). Retrieved on April 20, 2009, from Yahoo! Local Web site: http://local.yahoo.com/info-12563059-gold-s-gym- baltimore?csz=Baltimore%2C+MD. Hoovers. (2009). Bally Total Fitness Holding Corporation. Retrieved on April 19, 2009, from Hoovers Website: http://www.hoovers.com/bally-total-fitness/--ID__47485--/free-co-profile.xhtml. Mediamark Internet Reporter. Mediamark Research, Inc. (Fall 2007). Product: Leisure/sports – Physical fitness – Regular exercise program at home in last 12 months. Retrieved March 3, 2009, from MRI Plus database: http://www.mriplus.com.

45. References Continued Merritt Athletic Clubs, (2009). About us. Retrieved on April 22, 2009, from Merritt Athletic Clubs Web site: http://www.merrittclubs.com/about_us/mission_statement.html. McCormick , G., Stempel, J., & Wallace, J. (2008, December 3). Bally files for bankruptcy again, up for sale. Thomson Reuters, Retrieved on April 15, 2009, from:http://www.reuters.com/article/businessNews/idUSTRE4B25C6200812203. MuniNet Guide, (2009). Baltimore MD (Maryland) zip codes, schools, jobs, demographica &more. Retrieved on April 28, 2009, from MuniNet Guide Web site:http://www.muninettguide.com/states/maryland/municipality/Baltimore.php. "Our fitness approach." (2009). Retrieved on April 15, 2009, from Bally Fitness Web site: http://www.ballyfitness.com/discover-bally/our-fitness-approach.aspx. Phillips, Tappy (2006, May, 23). Bally's accused of ripping off customers. WABC-TV/DT, Retrieved on April 15, 2009, from http://abclocal.go.com/wabc/story? section=news/ 7_on_your_side&id=4197347 PR Newswire.(2008). Bally Total Fitness Announces New Chief Executive Officer. Retrieved on April 19, 2009, from Bio-Medical Website: http://www.bio-medicine.org/medicine-news-1/Bally- Total-Fitness-Announces-New-Chief-Executive-Officer-22653-1/. Rate It All! (2009, March 19). Gold's Gym review. Retrieved on April 20, 2009, from Rate It All! Web site: http://www.rateitall.com/i-240456-golds-gym.aspx Sorkin, Andrew R. (2008, December 3). Bally Total Fitness files again for bankruptcy. Retrieved on April 16, 2009, from DealBookWeb site: http://dealbook.blogs.nytimes.com/ h 2008/12/03/bally-total-fitness-files-again-for-bankruptcy/ "The leader in fitness." (2009).Retrieved on April 13, 2009, from Bally Fitness Web site: http://www.ballyfitness.com/company.aspx Walmart. (2009). Retrieved on April 30, 2009, from the Wal Mart Web site: http://www.walmart.com/search/searchng.do?search_constraint=0&ic=48_0&search_query=ipod