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Axelson Conference
The document discusses how journalists are increasingly using social media for their reporting. It provides statistics showing that 68% of journalists say their reliance on social media has increased and 69% use mobile phones to assist in their work. The top 3 reasons reporters use social networks are to participate in conversations, search for individuals and organizations, and monitor discussions. The document then provides tips for using social media to effectively reach out to reporters, such as crafting a communications plan, creating a contact list, and personalizing pitches. It notes that while 53% of journalists still prefer email contact, 34% prefer phone and 11% prefer in-person meetings.
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More from Demetrio Maguigad
Axelson Conference
- 1. using social media toreach reporters Nora Ferrell & Demetrio Maguigad
- 2. Connecting the Communitywith Media, the Workshop promotes news that matters!
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- 6. By the numbers 68%of journalists agree that reliance on social media has increased 69% use mobile phones to assist in their reporting
- 7. Top 3 reasonsreporters use social networks: Participate in conversations Search individuals and organizations Monitor sentiments or discussions
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- 10. craft your message &story
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- 12. listen and monitor onlineand on-the-ground
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- 14. follow up and followthrough
- 15. ensure content is onlineto share
- 16. By the numbers 53%of journalists still prefer to be contacted by email 34% prefer phone 11% prefer in-person meeting
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- 19. using social mediato reach reporters Nora Ferrell Follow on Twitter @NoraFerrell nora@newstips.org Demetrio Maguigad Follow on Twitter @dmaguigad demetrio@newstips.org @npcommunicator www.communitymediaworkshop.org
Editor's Notes
- #2 IntroductionPresentersExpertise Nora FerrellExpertise Demetrio Maguigad
- #3 Who is CMW? - DemetrioWho we areWhat we do
- #4 Survey the RoomWho is online? - DemetrioWhere do you read your news? - Nora
- #5 Shifting Media LandscapeWhy Social MediaHow are Journalists Using Social MediaWhy Social Media is simply another tool, not a replacement for other forms of communications or news
- #6 Introduce the idea why people need to reach reporters online – Refer to the study done…We will look at what you need to know about Journalists online, how they are using the tools and the best tips for you to make the connections, build a relationship and pitch your story.
- #7 According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications Research and Middleberg Communications – DemetrioAlthough they rely more on social media and mobile technology then ever before, they are using it in ways that are both obvious and in some ways not so obvious.
- #8 According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications Research and MiddlebergCommunications.
- #9 First, Be Online - DemetrioDevelop your online social presenceHave a blog Promote your message through your online presence – it’s brilliant because there’s no middle man on your own website!
- #10 Craft your Communications Plan - DemetrioWhat do you want to happen if you’re successful?Incorporate a social media policy and social media strategy in your communications work. Understand your audience and have set measurable goals.
- #11 Craft your message and story - DemetrioKnow what is newsworthyKnow what you want to say
- #12 Know who you want to pitch,Where their stories and published or broadcastAnd what audiences they reachStart with a small list of people
- #13 Monitor both Online and On the Ground - NoraRead reporters’ stories Follow what they are posting and sharing
- #14 Personalize your pitchBuild a relationship (protracted)Tell them what you want
- #15 Personalize your pitchBuild a relationship (protracted)Tell them what you want
- #16 Ensure content is online to share Social media helps drive traffic (including media) back to your information and your message
- #17 According to the recent Survey of the Media in the Wired World, conducted by the Society of New Communications ResearchandMiddleberg Communications
- #18 Case StudiesStory about Eva - DemetrioMary Schmich - DemetrioStory about NEW News on Twitter - Nora
- #20 IntroductionPresentersExpertise Nora FerrellExpertise Demetrio Maguigad