This document discusses market segmentation and target market selection. It begins by defining the market and different types of markets. It then outlines the steps in segmenting, targeting and positioning, including identifying bases for segmentation, developing segment profiles, selecting target segments, and developing positioning for each segment.
The document provides examples of different levels of segmentation from mass to niche marketing. It reviews common variables used for segmentation like geography, demographics, psychographics and behavior. Finally, it discusses target market selection, product-market matrices, and defining positioning as the place a product occupies in consumers' minds relative to competitors.
This document discusses market segmentation and targeting. It defines market segments as groups of customers who share similar needs and wants. There are four main types of market segmentation: geographic, demographic, psychographic, and behavioral. Demographic variables include age, gender, income, etc. Psychographic segmentation groups customers based on personality traits and values. Behavioral segmentation divides customers based on usage patterns and brand loyalty. The document also discusses criteria for evaluating market segments and different targeting strategies like full market coverage, multiple segment specialization, and single segment concentration.
This document discusses market segmentation and target market selection. It begins by defining the market and different types of markets. It then outlines the steps in segmenting, targeting and positioning, including identifying bases for segmentation, developing segment profiles, selecting target segments, and developing positioning for each segment.
The document provides examples of different levels of segmentation from mass to niche marketing. It reviews common variables used for segmentation like geography, demographics, psychographics and behavior. Finally, it discusses target market selection, product-market matrices, and defining positioning as the place a product occupies in consumers' minds relative to competitors.
This document discusses market segmentation and targeting. It defines market segments as groups of customers who share similar needs and wants. There are four main types of market segmentation: geographic, demographic, psychographic, and behavioral. Demographic variables include age, gender, income, etc. Psychographic segmentation groups customers based on personality traits and values. Behavioral segmentation divides customers based on usage patterns and brand loyalty. The document also discusses criteria for evaluating market segments and different targeting strategies like full market coverage, multiple segment specialization, and single segment concentration.
14. Ma egli disse
loro: «Se non
vedo nelle sue
mani il segno
dei chiodi e
non metto il
mio dito nel
segno dei
chiodi e non
metto la mia
mano nel suo
fianco, io non
credo».
15. Otto giorni dopo i discepoli erano di nuovo
in casa e c'era con loro anche Tommaso.
16. Venne Gesù, a porte chiuse, stette in mezzo
e disse: «Pace a voi!».
17. Poi disse a
Tommaso:
«Metti qui il
tuo dito
e guarda le
mie mani;
tendi la tua
mano e
mettila nel
mio fianco;
e non essere
incredulo,
ma
credente!».
