The document profiles 5 friends who listen to different types of metal music. It asks them questions about their music magazine buying habits such as how much they would spend and what their favorite parts are. Most would spend under £5 and enjoy interviews, with other popular parts being posters, competitions, and opinion articles. The profiles were collected to supplement research on targeting a metal music magazine audience.

1. AUDIENCE
PROFILES

2. AUDIENCE PROFILES
 I asked a few of my friends who listened to metal music about
their opinions and ideas about a metal music magazine. I did this
to add to the information I found from my survey and
psychographic and demographic research.

3. ABBY
 AGE: 18
 Music: Metal & Rock
 Do you buy music
magazines? Yes
 How much would you spend
on a magazine? Under £4
 What is your favourite part of
magazines? Interviews and
posters

4. NATHAN
 AGE: 17
 Music: Pop punk and
deathcore
 Do you buy music
magazines? Yes
 How much would you spend
on a magazine? Anything
under £9
 What is your favourite part of
magazines? Interviews and
competitions

5. SOPHIE
 AGE: 18
 Music: EVERYTHING!
 Do you buy music
magazines? Yes
 How much would you spend
on a magazine? Under £3
 What is your favourite part of
magazines? Posters

6. REECE
 AGE: 19
 Music: Metal and hard rock
 Do you buy music
magazines? Sometimes
 How much would you spend
on a magazine? Under £3
 What is your favourite part of
magazines? Interviews and
opinion articles

7. LOUISE
 AGE: 17
 Music: Classic Metal and
rock
 Do you buy music
magazines? Sometimes
 How much would you spend
on a magazine? £5 maximum
 What is your favourite part of
magazines? Interviews and
hearing about new music