2. Stores Visited
1. Kansai TV Store: Costmetic & Stationary
2. ESP Store: Musical Instruments
3. Scanteak: Furniture
4. Standard Book Store: Books, Stationary & Coffee
5. Amemura Bike Shop: Used Bikes & parts
6. Tempur Store: Bed and Mattresses
3. Kansai TV Store
(Cosmetics & Stationary)
1 2 3
1. Better storefront lighting: Store is located in a dark area
with poor traffic. Better lighting to improve visibility.
2. Refill free sample: Free samples of cosmetic paper is left
empty. Customer cannot try the product.
3. No staff in sight: Although clean and well lit, the store
looks deserted. Customers cannot get staff help.
4. ESP Store
(Music Instruments)
1 2
1. Cluttered store window: Difficult to see instrument on
front window display due to poster clutter.
2. Cluttered entrance: Difficult to enter store as entrance is
narrow and cluttered with products
5. Scanteak (1)
(Furniture)
1 2 3
1. No staff in sight: Hard to tell if the store is in operation.
2. Low store presence: Due to the high profile adjacent
costume shop, hard to notice the store.
3. Awning is retracted: Deploying the awning should help
increase store profile during the day.
6. Scanteak (2)
(Furniture)
1 2 3
1. Floor looks dirty: Black abrasion marks on the white floor
gives impression of uncleanliness.
2. Bicycle in showroom: Bicycle is not part of the display
and should be removed.
3. Promotional material: Sale and promotional information
should be at eye level to be noticed and not on ceiling.
7. Standard Book Store
(Books, Stationary & Coffee)
1 2 3
1. No coffee aroma: Wafting fresh coffee aroma would help
attract passing traffic.
2. Dim lighting: Dim lighting makes it hard to read the
books or read product description.
3. Hard to find the register: Register is hidden in the back
making it hard to locate.
8. Amemura Bike Shop
(Used Bikes & Parts)
1 2
1. Dim lighting: Looked like the store was going out of
business. No staff presence.
2. Alternative entrance is closed: Losing potential for
increased traffic flow.
9. Tempur Store:
(Bed & Mattress)
1. Dark entrance: Front signs are unlit making the entrance
look darker relative to neighboring stores.
2. Front door is heavy: Making it difficult to push the door
open.
3. Pesky staff: Cannot have quiet time to evaluate the
product
