The document discusses a new technology that uses electrical and thermal stimulation of the tongue to create virtual tastes via a smartphone application. It can produce salty, sweet, sour, and bitter sensations by different combinations of currents and temperatures. This moves beyond just information to a new age of virtual experiences. The technology allows humans to experience flavors without actual food and limits being tied to just audio and visual communication. The document relates to a class assignment on naming a product that would deliver scents and flavors through a smartphone application.

1. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
FA102a, Research and Brand Development

2. Scents Flavor Taster and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
“Are you ready for a virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Electrical and thermal stimulation of the tip of
the tongue create virtual taste.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

4. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Different combinations of electrical currents
and temperatures can produce salty, sweet,
sour and bitter sensations.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

5. Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
This technology is a step away from the age of
information, where we are now, to the age of
experience.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

6. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Research
Humans are limited if we remain
communicating with solely audio and vision.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

7. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment One, Description of Future Product or Service
‘Scents and Flavors’ via Smartphone Extension

8. Flavor Scents Saver and Flavors App ! via ! Smartphone ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!
Assignment Two, Naming Process
Selected words from the original post:
Simulator, Synthesize, Sensation, Virtual, Currents
Generated name possibilities:
Sensimulator (created by combining Sensation and Simulator)
VirtualSense (created by combining Virtual and Sensation)
Selected name:
VirtualSense
Justification for why that name was selected:
Clearly suggests what the product does with words that will be
understood by targeted users.

9. Flavor Scents S aanvde Fr lAapvpors! via !Sma!rtpho!ne !! !! !! !! !! !! !! !! !!CCaassssiiddyy LLaanngg!!
Assignment Two, Brand Character Diagram