A smart website is just that - SMART. It identifies users, gives them relevant content, can be managed without too much of technical help, is mobile-friendly and generates genuine leads. So the question is, what does it take to be 2020-smart?

2. Hi... thanks for joining our Smart websites webinar.
I am Siddharth "Sid" Jhunjhunwala, CEO of WS Group Pte Ltd, a
mobile-first digital solutions company providing Enterprise
Mobility, Enterprise Web Content Management and Digital
Marketing services to Fortune 2000 Brands, Government Agencies
and Mobile Startups.
More information at www.webspiders.com.sg
I am always on the lookout for learning & sharing opportunities
with clients and colleagues. Last month, I attended SXSW 2015 in
Austin, Texas and F8 Conference in San Francisco and found some
unique perspectives for SMART websites which I will be sharing
today
You can get in touch with me on social media @
LinkedIn: linkedin.com/in/webspiders
Twitter: @sid_webspiders
E-mail: sid@webspiders.com

3. ● How to use interesting Content to make websites smarter
● Insights into smart analytics and CMS
● Responsive Web Design trends and tips
● Inbound Marketing insights and benefits
● Best Practices in Social Media Integration
● Insightful case studies
Key takeaways from this session

4. ● CMS and Mobile Strategists
● 300 + developers for large projects and rapid
deployment
● Global best practices for digital development
● 24/7 tech support
● Extensive experience with large brands and
public sector projects
● More information on - http://www.
webspiders.com/
● 360 degree digital agency
● Content, search and social media focused
● 60+ team members
● Brands, G2C and B2B (inbound)
marketing experience
● End-to-end Project Management Services
● More information on - http://www.
pisocialmedia.com/

5. Global Clientele

6. The traditional
SMART concept

7. The new world order
S ocial, Searchable & Sensible
M arketable
A mazing Content & Analytics
R esponsive
T echnologically Advanced

8. SMART websites are always
Social, Searchable & Sensible
S

9. Why Social, Searchable & Sensible?
Sources: Various
31.24%
of all referral
traffic comes
from Social Media
95% -
is what Google, Bing,
Ask and Yahoo
account for in terms
of global traffic
83%
of global internet
users prefer
websites that are
“easy” and “simple”

10. Here are 9 Best Practices in
Social Media & Website Integration

11. 1. Social Media icons as
Infrastructure elements
2. Share and Share
some more
3. Intuitively feed
integration buttons
Social Media icons should be
easy to find
Most important social element
in a smart website
Intuitive is better than all-over-the-
place
Icons should be omnipresent Seamless redirection process
results in more engagement
Twitter feeds and # should integrate
with the messaging
Social Media Icons are DIFFERENT
from SHARE buttons
Great website content
= more shares
Always choose an active network to
integrate for updated content
Social Media Icons should be placed
both on the top and bottom of the
website
Dress up the “Share” button Experiment with new ways,
do A/B testing here too!

12. 4. Single Sign-ons
bump up engagement
5. Use Analytics
intelligently
6. Understand the
Platform(s) thoroughly
Simplify the user journey Everything is tracked, so there is
plenty of data to make sense of
Look before you leap. Don’t
overcommit resources before you
are 90% sure of it!
Using existing social media
accounts reduces sign-up attrition
Think beyond Google Analytics. Use
bit.ly, Buffer, Hubspot, Hootsuite,
etc.
Different networks have different
terms and modus-operandi
Give more options; integrate
multiple network accounts
Measure and analyse every
meaningful transaction of the user
Study them, do the tutorials, ask
questions.
Integrate OpenID, Facebook,
Google, Twitter, LinkedIN and/or
Foursquare and so on!
Deduce insights based on data. Give
yourself room to fail
All platforms/networks have
weaknesses. Strategize to use them
to your advantage

13. 7. Share (user) stories 8. Branded Updates 9. Use Keywords
intelligently
Turn visitors into fans into
advocates
Own everything you do (and
pay for)
Research, learn and incorporate
effective keywords
User stories maintain online
presence and create trust markers
Use branded hashtags and
website links/blog
Keep the tone similar, consistent, but
fresh in content
Utilize services, such as, Pixlee and
Curalate for shareable content
Authenticity drives real and
organic traffic
Use relevant keywords to your
business and blog topics
User generated content has better
reach, higher referrals and
more traffic
Never ever bombard your
community
Include similar keywords in social
media and website

14. ● Social media integration
● Search bar to find products through website
● Simple, intuitive menu structure
● One-click registration for Newsletter
● Daily, branded social media updates
Website
Facebook Post

15. The challenges of developing
a Marketable Website
“If you have more money than brains, you should
focus on Outbound Marketing.
If you have more brains than money, you should
focus on Inbound Marketing.”
Guy Kawasaki
Author, Influencer, Evangelist and Public Speaker
M

16. The Inbound Marketing Flow

17. Thanks for your interest in our webinar on Smart
Websites and Social Media Integration.
To see a video of the full webinar, as well as
other webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos