More than half of all apprenticeship starts in 2014/15 were in business, administration, and health and social care. There were nearly 500,000 apprenticeship starts that year, an increase of 14% from the previous year. The government aims to reach 3 million apprenticeship starts by 2020 to boost skills and productivity. Employers will have more control over apprenticeship content and funding under new proposed reforms, with funding going directly to employers who will choose providers. Simplifying standards and improving quality are priorities to increase the esteem of apprenticeships.