This document provides an overview of Apple's operations including its manufacturing locations, current products, demand forecasting approach, layout, inventory management, capacity management, and competitive advantages. The manufacturing plant is located in Silicon Valley, known for technology corporations. Current products include desktops, laptops, iPhones, iPads, and iPods. Apple uses a bottom-up approach to forecasting sales over two quarters. It employs a cellular layout and manages inventory through manufacturing methods. Capacity is increased through diversification, new product development, and new plants. Apple's competitive advantages include integrating multiple products and developing hardware, software, and services.

1. OM PRESENTAION
By
• CH.SUMA,2T3-48
• I.SRIPRIYA,2T-18
• BABA TAJUDDIN,2T3-7
• SHABARISH,2T3-24
• VINAY,2T3-47

2. LOCATION
The manufacturing plant of apple is located in Silicon Valley,
San Francisco Bay Area in Northern California, United States,
where most of the companies are located. It is home to many of
the world's largest technology corporations. Silicon Valley
continues to be a leading hub for high-tech innovation and
development, Silicon Valley has been most famous in recent
years for innovations in software and Internet services. Apple to
build manufacturing plant in Arizona with solar power.

3. CURRENT APPLE PRODUCTS
 DESKTOPS:
Mac mini
iMac
Mac pro
 LAPTOPS:
 MAC BOOK
 MAC BOOK AIR
 MAC BOOK PRO
 IPHONE
 IPAD
 IPOD:
 IPOD CLASSIC
 IPOD NANO
 IPOD SHUFFLE
 IPOD TOUCH
 SOFTWARES:
ILIFE
ITUNES
IWORK

4. DEMAND FORECASTING
• Basic Forecasting Terms
– Market or Industry Potential
– Sales or Company Forecast
• Two Basic Approaches to Forecasting
– Top-Down Forecast
– Bottom up Forecast

5. Buildup approach to a two-quarter sales forecast for
Apple Computer products

6. LAYOUT OF COMPANY
• Types of layout
1.Production Layout.
2.Process Layout.
• Apple using cellular arrangement.
• Advantages are:
1.Less handling, Less inventory, Improved
quality and more flexibility.

8. APPLE LAYOUT PROCEDURE

9. INVENTORY MANAGEMENT
• Types of Inventory
1. Merchandising
2. Manufacturing- Apple company uses this
method for inventory management.

10. Analyze by using:
1. Inventory turn over (more)
2. Days of Inventory (less)

12. Capacity Management
• What is Capacity?
• Apple uses proactive capacity built up.

13. How to Increase Capacity.
• Diversification.
• Product Development.
• New Production Plant.

14. Competitive advantage
• What is competitive advantage
• Apple was the first company to Integrate
multiple products as one.

15. Competetive advantage
• Apple is best in the world at innovative
product development because the
company develops hardware, software
and associated digital services rather than
focusing on just one dimension.
• Excellent hardware Design
• Continuous product development.

16. Thank You