This document outlines the benefits of developing a mobile app for businesses and customers. For businesses, an app can increase brand loyalty, sales opportunities, accessibility, exposure, and help cut back on other marketing costs. It also allows businesses to market directly to customers and measure the effectiveness of their marketing. For customers, a business app provides conveniences like mobile ordering and alerts, GPS directions, one-touch access to business information, and useful tools. It also allows easy access to coupons, deals, events, and other content.

1. 2015 ©HipChime APPS, a partner of Bradway Partners
App Benefits
BUSINESS BENEFITS
Brand Loyalty – Repeat Customers
• Loyalty programs/coupons
• Push notifications updates
Increased sales opportunities
• Mobile Coupons & Offers
• Instant notifications
Increase accessibility
• Mobile ready and on the go
• Presence in app stores
Increase exposure
• People have phones on them 24/7
• Market instantly via push notifications
Market instantly directly to customers
• People have phones 24/7
• Company is in their phone
Get ahead of competition
• Take advantage of the “buzz”
• New marketing for businesses
Social Network visibility
• Customers share on social networks
• Easy to access all your social sites
Help your Google Search Ranking
• Based on key app searches
• Links to your apps will expand
Measure your marketing
• Review your analytics
• Control your deals instantly
Cut back on other marketing
• Very affordable
• Entire company presence, mobile
CUSTOMER BENEFITS
Mobile Ordering Convenience
• Mobile food ordering
• Mobile shopping – purchase items anywhere
Instant alerts on deals, offers and events
• Push notifications, no need to have app open
• Keeps customers in the know about your offers
GPS Directions
• No need to call or open browser for directions
• Especially while driving – safety
One touch access to all the business info
• One touch calling, email and web
• Saves time and increased efficiency
Appointments and reservations
• Schedule both through your phone
• No need to make a call
Easy access to all services
• Branded menus, documents, etc.
• Easily see all product offerings
Useful tools used everyday
• Tip Calculator, weather, notepad, etc.
• Added value and time saver for customers
See local events and happenings
• Let customers know about key events
• No need to search the web for events online
Coupons, coupons, coupons
• These coupons are on your phone, save a tree
• Exclusive offers via mobile, won’t forget at home
Blogs, Info, Podcasts, Music, keyword
news
• Many great useful features customers want
• Saves people time, saves everyone money