Amazonification of Pharmacy 6.1.18

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Darshan Kulkarni

A discussion on the future of pharmacy in a world with Amazon, J.P.Morgan and Berkshire Hathaway, and big data.

Technology

The Amazonification of Pharmacy
Darshan Kulkarni Pharm.D, MS, Esq
Principal Attorney, Kulkarni Law Firm
VP Reg Strategy/Policy, Synchrogenix

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Prescription Drug Filling Process

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How many people here
use technology as part
of their solution?
5

Headline
Text Here
Headline
Text Here
The Amazonian Threat
What have you heard about Amazon entering the
market?

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News We Already Have

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Seems like there is a short period before Amazon
enters the market
11

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Amazons Basic Strengths
1. The Power of Page Speed
2. Personalize the Shopping
Experience
3. Make searching a breeze
4. Users need reviews
5. Recommend similar products
6. Test, test, test
- Forbes: 6 Things Online Retailers
can Learn from Amazon
1. Management
2. Innovation
3. Customer Service
4. Execution
5. Diversification
6. Lack of a Fear Factor
7. In it to Win It Mindset
- 7 Reasons Why Amazon is So
Successful.

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Siloed Data
hospitals
pharmacies
patients
Pharma
MD offices
Government
Payors

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Howareyouprovidingvaluetoyourpatien
21

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Pharmacist
• Pharma Co.
• PBM
• Physician
Physician
• Pharma Co.
• Device Co.
• Insurance Co.
• Nurses
• Dieticians/Nutritionists
• Pharmacists
The result is
manifest distrust
The relationship
with pharma has
soured
Patients don’t trust
insurers and
insurance
companies.
The relationship
with doctors has
soured (Sunshine
Act etc)
The relationship
with pharmacists is
souring (decrease
in trustworthiness)

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Future-proofing your Pharmacy
Blockchain
AI & Virtual Assts
Patient centricism
Tele – medicine
Wearables
25

Headline
Text Here
Headline
Text Here
Can you outcompete Amazon
on technology?
No
Do you likely need to provide some conveniences lik
refills etc?
But here is where it gets interesting…

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Questions?Questions?
30

There were significant changes to the 2010 ePrescribing G-codes. Important Notes: 2011 ePrescribing activity will be the basis for the 2012 and 2013 ePrescribing Medicare penalties (AKA “adjustments”) under MIPPA. If you are not already ePrescribing, it’s important to start very soon. Here are the rules: * ePrescribe on 10 Medicare encounters between now and June 30, 2011 to avoid a 1% reduction in 2012 Medicare rates. * ePrescribe on 25 Medicare encounters between now and December 31, 2011 to avoid a 1.5% adjustment in 2013. * By ePrescribing 25 times, you can also earn the 1% ePrescribing incentive in 2011. iPrescribe is a turn-key solution for adhering to the MIPPA requirements and avoiding penalties / adjustments and capitalizing on ePrescription incentives.

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