This document provides an overview of Amazon's global operations and impact on online shopping. It notes that Amazon has over 300 million active customer accounts and over 13.5 billion global monthly page views. It also discusses how Amazon is the top global shopping destination and how 30% of online customers begin their product searches on Amazon. The document then outlines some opportunities for merchants in working with Amazon, such as increasing purchase completion rates by allowing customers to checkout with their Amazon login and payment details.

2. 300mActive global customer
accounts
13.5bGlobal monthly page views
61%**
UK audience reach
Global reach*** Amazon operates websites in 13 countries
Monthly
UV
19.5m 925K 146.3m 28.2m 28.8m 31.3m 7.4m 13.6m 9.1m 5.0m 25.3m
Mobile
UV
95.6m 14.1m 18.6m 9.3m 4.9m 7.1m 4.1m
*Alexa Top 500 – Shopping - April 2015; ** ComScore, Amazon audience reach (mobile + desktop) –UK/US April 15; ***ComScore, MMX - April 2015 (Monthly UV); Mobile UV – Mobilens – April 2015; Amazon customer accounts, Q1/2015
1st
Global Shopping destination
300k TBC
*
UKAmazon at a glance

3. Source: Forrester study, US Data, Why Amazon Matter Now More than Ever 7/26/2012
The Amazon impact
Where online customers
begin their product search:
30%
13%Search Engines

4. The Opportunity

5. Average visit time:
7mins 59s*
Sources: *Hitwise average visit time, top 500 shopping sites, between Nov 2013 – Nov 2014
** Checkout Report Q1 2015: http://www.konversionskraft.de/conversion-optimierung/infografik-checkout-report.html
On average it takes 3 minutes and 12
seconds to complete a purchase online
The typical checkout
process makes up too
much of this time
Online Shopping Fact:
The average checkout has 14.6 data
insert fields**

6. Sources: Fireclick Index, Top Line Growth, 2012; Blue Research, 2013; Redshift research, 2014
Speed
On average it takes 3
minutes and 12 seconds to
complete a purchase online
Convenience
86% of consumers are
bothered by registering
on a website
Trust
58% say better security
measures would encourage
online shopping
70% of shoppers abandon their cart

7. Purchase completion rates for one retailer

8. Purchase completion rates for one retailer

9. Purchase completion rates for one retailer

10. Purchase completion rates for one retailer

11. Usernames Passwords
The average Briton is dealing with 19 accounts!
The Opportunity

12. 92%of people have abandoned a site
because they can‘t remember their
account details
*Source: Janrain Data

14. Our Value Proposition

15. One username One password
One account
Address book Digital wallet

16. Customers don't need to leave your website. You can offer a continuous brand experience and increase
conversion. Increase your sales with fast, secure and convenient checkout-experience for customers.
• Amazon Button placement in the basket
allows quick checkout
• Customers use their Amazon delivery
data and payments methods – only
one click for confirmation
• Customers never leave your website.
You can offer a continous brand
experience and help increase
conversion.
Pay with Amazon

17. The merchant shares only the
value of the transaction
with Amazon
Get updated customer data from Amazon
Merchant
Customer Name
Email Address
Payment Authorisation
Street + Number
Postal Code
City
Country

18. The “data question”
Source: “Amazon: The Merchant’s Best Friend?”, PYMNTS.COM (June 25, 2015)
“It’s very easy – we don’t use the
data….
Rule No. 1:
Don’t ever compromise privacy.
That runs part and parcel with
Amazon’s focus on the customer.
Rule No. 2:
Other merchants’ data is their data,
while Amazon’s data is its own.
Amazon doesn’t see other merchants’
shopping carts, and any data that it
may share with partners is only done
with the consumer’s consent….”
Patrick Gauthier, VP of Amazon Payments

19. Higher purchase completion

24. Typical checkout
Purchase
completion rate
Time
Time
66%
Purchase
completion rate 82%

25. It works-case studies

26. Customers’ Trust
“Amazon is synonymous with online shopping.
And being the size that it is and having the reputation that it does,
there’s a high degree of
trust when a customer sees the Amazon logo.”
-- Suzannah Taggart | Digital Marketing Manager, Soak&Sleep
*Based on Soak & Sleep case study https://payments.amazon.co.uk/casestudy/soakandsleep
=+
Higher spend

27. Higher average
order value
Cart shareIncrease in
conversion 15%24%34% Reduced
checkout time70%
Source: AllSaints, September 2014
Increased conversion

28. Increase in
conversion rate
Cart shareIncrease in
customer base 12%25%10% Increase in
online sales18%
More customers
Source: engelhorn, September 2014

29. Traffic generation
Infrastructure
Value add
partnerships
Broader opportunities

30. Increase purchase completion rate
About half of your clients cancel the purchase if the shop is
not optimized for the mobile device.*
Thank You
Optimize SEO for mobile business
The Google search algorithm now favors mobile optimized
pages when searching on a mobile device.
Optimize Mobile to
increase turnover