The document is a transcript of Haymo Meran's keynote presentation at the Aloha Editor DevCon 2011 conference on February 13, 2011. In the keynote, Meran discusses the origins and development of Aloha Editor, from Gen4tics customers requesting a Word-like editing experience in 2009 to the public launch of Aloha Editor in July 2010 and its transition to production use by December 2010. Meran shares stories from the creation and growth of Aloha Editor over time.