Google Analytics platform principles course - 2014 certificate

This course is taught by Justin Cutroni, Digital Analytics Advocate at Google. - Unit 1 - Platform Fundamentals * Course overview * The platform components * The data model - Unit 2 - Collection * Data collection overview * Website data collection * Mobile app data collection * Measurement Protocol data collection - Unit 3 - Processing & Configuration * Processing & configuration overview * Processing hits into sessions & users * Importing data into Google Analytics * Transforming & aggregating data - Unit 4 - Reporting * Reporting overview * Building reports with dimensions & metrics * The reporting APIs * Report sampling - Final Assessment