All cirtificates مهندس استشارى حسن فرج ENG. HASSAN FARAG EL-SAYED PMP INSTRUCTOR AUS

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Abu Mooky Abu Mooky

مهندس استشارى حسن فرج PMP MRASTE ENG. HASSAN FARAG EL-SAYED PMP INSTRUCTOR AUS حسن فرج السيد

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All cirtificates مهندس استشارى حسن فرج ENG. HASSAN FARAG EL-SAYED PMP INSTRUCTOR AUS

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Original article from the Flevy business blog can be found here: http://flevy.com/blog/the-business-strategy-that-makes-competition-irrelevant-blue-ocean-strategy/ Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space–i.e. a “blue ocean.” This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini Consulting) in the late 90s. Blue Ocean vs. Red Ocean. What’s the meaning behind the name? In red oceans, our efforts are focused on the conventional logic that we must outpace the competition with a better solution to a given problem. Blue ocean strategy invites us to redefine the problem itself. It does so by breaking the value-cost trade-off in view of creating new uncontested market places. Places where no one has been and where we would be the one defining the rules! The Analytical Tools & Frameworks The strategy canvas is both the start and the end point of a Blue Ocean Strategy formulation. An initial value curve depicts where the industry competes on and invests in. It is then transformed via the eliminate-reduce-raise-create actions framework. The resulting value curve shows a focused effort that diverges from existing market offerings and can be easily translated into a compelling tagline. Core Underlying Principles Venturing beyond an existing industry space implies a series of risks. The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project: search risk, planning risk, scale risk, business model risk, organizational risk and management risk. Together, they define the underlying philosophy of blue oceans. Flevy is the marketplace for premium business documents, such as business frameworks , PowerPoint templates , financial models , and more . We have two beautifully crafted presentations focused on explaining the Blue Ocean Strategy framework here on Flevy:

The Business Strategy that Makes Competition Irrelevant, Blue Ocean Strategy

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