Alessa Designs is a jewelry company founded in 2009 by Alessandra Robles and Yuvraj Pahuja that combines Alessandra's creative flair with Yuvraj's family's experience in the jewelry industry. The company sources precious stones from around the world and designs both modern and classical pieces. Alessa Designs has grown successfully and now has boutiques in Guatemala and will be opening a store in Dubai.

2. Alessa Designs
When the power of technology of the industry titan,
Itan Jewels, combines with the creative flare of Guatemala’s
pride, Alessa designs, the result can only be magnificent
products. Established in 2009, Alessa Designs has fast grown
to become a name to be reckoned with in the industry. With
decades of experience, Itan Jewels provides the perfect
platform for us to bring our products to beautiful Dubai.
We take pride in sourcing the most sought after precious
stones in the world and enhancing their intrinsic character
and beauty to create unique works of art. Be they diamonds,
rubies, sapphires or even distinct semi-precious stones,
we combine technical mastery gleaned from years of
experience to create both modern and classical designs that
highlight the originality of these pieces ensuring each of our
creations is a class apart.

3. The idea for Alessa was born when young couple
Alessandra Robles and Yuvraj Pahuja met and studied
together at the Gemological Institute of America in San Diego
Pahuja's family has been in the jewelry industry for three
generations, and he managed the family business in Dubai
prior to co-founding Alessa Designs.
Robles grew up in Guatemala where she was exposed to a
variety of different cultures and artists. These life experiences
helped shape her passion and appreciation for hand-crafted
goods as well as the stories behind them. They hold six
certifications in the field, including Graduate Diamonds,
Graduate Jeweler, Graduate Gemologist, and a diploma in
Jewelry Business Management.
The Designers

4. DUBAI
GUATEMALA
Canada
USA
Mexico
Panama
Brazil
South Africa
India
Indonesia
Australia
Italy
From around the world!
Alessa's Jewelry pieces are masterfully designed
and crafted in Dubai, with scrupulous attention to
detail; utilizing hand selected stones and materials
from around the world.

5. Our Boutiques
Fontabella Boutique
Guatemala City.
Flagship Store
Guatemala City.

6. Alessa Diamonds
Alessa Designs pieces are distinguished by an aura
of mystery, like a secret treasure revealed, capable of
strengthening beauty, power, luxury and magic...
Delicately cradled in each piece you will find a signature
Black diamond concealed so that only the wearer has contact
with the stone.
Every piece of Alessa’s collections echoes with the properties
of this magnificent and unique gemstone. Black diamonds are
associated with creativity, endurance, love, power, authority,
uniqueness and abundance in all areas of life.
The signature Black Diamond icon is a secret gift, a
reminder of the endless beauty and elegance that stand
behind every original piece created at Alessa Designs. The
black diamond is set to increase inner strength, a token of
good wishes and timeless wearability.

7. The inspiration behind our design philosophy is a desire to
create truly unique pieces that do not just embody aesthetics,
but also represent a way of life, the mindset of the
Alessa woman. Our passion resides in the conception and
execution of pieces that stand apart from the rest.
Collections

9. Signature Collection
A collection that stands apart from the rest and
embodies the Alessa ideology, the Signature series is
a must-have for the woman of today. Inspired by the
minimal yet evocative nature of the Alessa brandmark,
each piece echoes this ‘Signature Style’. Carefully
sculpted pieces are adorned with black and colourless
brilliant-cut diamonds, giving rise to jewelry that portrays
an elegant sense of movement.

13. Lu Collection
Consisting of a gorgeous center solitaire and
surrounded by a halo of precious and semi-precious
stones, our collection is One of a Kind in that it allows
interchangeability and customization on a daily basis.
The dual colors give the option to mix and match
creating a new jewel for your collection.

17. Enchanted Collection
For those looking for the magically unique look,
this collection will fulfill your every desire. Made from
polished gemstones, each hand-picked specifically to
be rare and mysterious. Luminous and rich in detail,
every jewel is colorfully diverse in the way that only
nature could create.

21. Allure Collection
There are few moments in life which are truly
beyond compare; they become cherished memories
that hold a special place in our hearts. And there is no
better way to signify these times than with a symbolic
charm bracelet. Our very first collection in the market,
Allure comprises of bold, edgy statement charms that
not only adorn the wearer’s wrist, but have meaningful
value in their lives. Choose from a range of charms
created in gold, each bearing a custom clasp.

27. Links of Love
Collection
Symmetrical designs and interlocking shapes
identify this simplistic yet modern collection of jewels.
Sacred geometry is employed to create delicate pieces
which are then crowned with the grace that only
diamonds can provide. In line with the stark design,
only the choicest black and white diamonds are used.
Board meetings or a night out with friends, Links of
Love belong in the modern woman's collection.

31. Clique Collection
Imagine true radiance, created to not just
embellish, but enhance a woman's natural beauty. A
stellar addition to the Alessa family, Clique comprises
of glittering blends of perfectly matched diamonds,
set in white gold, surrounded by spheres of pave
diamonds.

34. femme Collection
Unconventional and mesmerising, the Femme
collection is a true labour of love. Strands of delicate
silk and silver are woven together to create smooth,
chain-like pieces. Variations and contrasts in colours
of silk strands create an aura of depth and mystique,
with shades of gray merging with yellow to become
a representation of contemporary elegance. Each piece
is delicate, soft and fluid in its look, but is as durable
as any other piece we create.

40. La Cueva Etérea es un proyecto
que se da a luz de manera intuitiva
y orgánica, nace de una necesidad
de creación constante con el fin de
estimular un espacio para canalizar
la energía creativa que fluye a
través de nosotros. Al permitir
fluir esta energía se genera una
especie de psicomagia donde nos
contactamos con el propio espíritu,
y estando “en espíritu”, expandimos
nuestras mentes y nutrimos almas.
The Ethereal Cave is a project
that is born in an intuitive and
organic way, its born from a need of
constant creation with the purpose
of stimulating a space to channel
creative energy that flows through
us. When you let this energy flow, a
type of psycho magic generates where
we connect with our own spirit, and
being "in spirit", we expand our minds
and our souls.

43. Where we are available
TEXAS
Art for The People Gallery
1711 South 1st Street,
Austin, Texas 78704
Phone. +512 761-4708
info@artforthepeoplegallery.com
www.artforthepeoplegallery.com
DUBAI
CityWalk Boulevard
Coming Soon
contact@alessadesigns.com
www.alessadesigns.com
GUATEMALA
Flagship Store
16 calle 7-30, Zona 14,
Plaza Cañada. Guatemala.
Boutique
13 Calle 4-29, Zona 10.
Plaza Fontabella II. Guatemala.
Give Store
Local 105-106. Edificio I1,
Paseo Cayala, Zona 16.
Phone. +502 2261 8866
contact@alessadesigns.com
www.alessadesigns.com