Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.

2. HUB AND SPOKE MARKETING
BYAMRITANGSHU

3. THE PROBLEMS WITH TRADITIONAL
MARKETING
The reason ??  they are interruption
based

5. Traditional
Marketing Will
Not always
Reach Your
Target Audience
Traditional
Marketing Does
Not Work like it
did in the past.
Traditional
Marketing Is
Expensive

6. The solution??
BECAUSE WE GIVE THE USER WHAT HE WANTS
And not what we want to show him
WHY??
HUB AND SPOKE MARKETING

8. HOW IT WORKS
• We develop some awesome content the users wants.
• The people that you’re connected to there are pulled to
your site to read it, they click on other things they find
interesting
• Their friends see your stuff too, which helps to expand
your reach and build more connections for your
business.
• If your content is really good, they may even share it, re-
tweet, or re-pin it (which is awesome).

9. • Each thing you share on your social channels
should be your own content or be related to your
business and of interest to your target market.
• The goal is to keep them establish your
expertise, keep them engaged, and keep them
coming back for more.

10. You get some content here
You get redirected here
YOU LIKE OUR CONTENT
YOU FIND OUT ABOUT US
WELCOME OUR NEW
CUSTOMER!!

11. The core principal is to keep your lead
generation within the “wheel”.
1
• lead should channel back through to a lead
capture tool on your website.
2
• It may be a contact form, an offer landing page,
or an email list sign-up
3
• You can either convert that lead into a
customer, or you can add them to a database
of potential future clients to be nurtured
through follow up marketing

13. WORK FLOW
Gently share valuable content (to them) over time.
Tell a story.
Watch behaviors for buying readiness.
Use the phone to confirm readiness.
If ready, pass to Sales

14. WHY HUB AND SPOKE MARKETING?

15. Case studyROBIN SHARMA
AUTHOR (OF “THE MONK WHO SOLD HIS FERRARI”)

16. WHAT HE DOES….
• HE generates content on facebook like

18. What happens
• People like and share his facebook page
• He gets more followers
• He gains popularity which in turn increases his
worth as an author
• As now people know him and want to read his
books
• So in the end his marketing is sucessfull

19. What we can do??
• Generate content that user want
• Access more social platforms
• Get more users to like and share our page
• Hence Get more potential customers

20. Some ideas to work
on
Motivational quotes
Search Engine Optimization
Start a blog
Make a website
Expand to Twitter
Have a you tube channel
Re-share stuff from AIESEC India