4. Television programs
List of television shows with the most instances of
product placement
• The Biggest Loser – 6,248
• American Idol – 4,636
• Extreme Makeover: Home Edition – 3,371
• America's Toughest Jobs – 2,807
• One Tree Hill – 2,575
• Deal or No Deal – 2,292
• America's Next Top Model – 2,241
• Last Comic Standing – 1,993
• Kitchen Nightmares – 1,853
• Hell's Kitchen – 1,807
5. Celebrity endorsement
”...but one of the most important is credibility
and trust. Many people hold certain celebrities
in high regard, so a celebrity endorsement of a
product instantly increases the amount of
trust the consumer has in the brand.”
- Alex Paul, Wisegeek.com