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Advertising

A short study on the various
     techniques used
Product placement
Television programs
List of television shows with the most instances of
   product placement
• The Biggest Loser – 6,248
• American Idol – 4,636
• Extreme Makeover: Home Edition – 3,371
• America's Toughest Jobs – 2,807
• One Tree Hill – 2,575
• Deal or No Deal – 2,292
• America's Next Top Model – 2,241
• Last Comic Standing – 1,993
• Kitchen Nightmares – 1,853
• Hell's Kitchen – 1,807
Celebrity endorsement

”...but one of the most important is credibility
   and trust. Many people hold certain celebrities
   in high regard, so a celebrity endorsement of a
   product instantly increases the amount of
   trust the consumer has in the brand.”
                  - Alex Paul, Wisegeek.com
http://www.youtube.com/watch?v=MNz3I6at9E
frisbee
                  hoover
                  laundromat

Alliteration      Neologisms


Imperatives    Buy! Try! Get it now!
N udity and sexuality
The image of success and
      happiness

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Advertising: a short study

  • 1. Advertising A short study on the various techniques used
  • 2.
  • 4. Television programs List of television shows with the most instances of product placement • The Biggest Loser – 6,248 • American Idol – 4,636 • Extreme Makeover: Home Edition – 3,371 • America's Toughest Jobs – 2,807 • One Tree Hill – 2,575 • Deal or No Deal – 2,292 • America's Next Top Model – 2,241 • Last Comic Standing – 1,993 • Kitchen Nightmares – 1,853 • Hell's Kitchen – 1,807
  • 5. Celebrity endorsement ”...but one of the most important is credibility and trust. Many people hold certain celebrities in high regard, so a celebrity endorsement of a product instantly increases the amount of trust the consumer has in the brand.” - Alex Paul, Wisegeek.com
  • 6.
  • 8. frisbee hoover laundromat Alliteration Neologisms Imperatives Buy! Try! Get it now!
  • 9. N udity and sexuality
  • 10. The image of success and happiness