A.Dewhurst Work Summary
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The Daily Aztec saw significant increases in key social media metrics from August 2015 to April 2016 compared to the previous year. Weekly reach increased 47% and page visits increased 86%. Engaged users rose 61% and tweet impressions grew 134%. Total mentions were up 508% while likes increased 488% and comments rose 202%. Facebook followers grew 28% and the top performing posts reached thousands of users on Twitter and hundreds on Instagram.
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A.Dewhurst Work Summary
- 1. Facebook Twitter Instagram The Daily AztecThe Daily Aztec August 2015 - April 2016 Social Media Analysis Weekly Reach +47% *Percentage change scores computed by comparing average data from August 2015 to April 2016, unless otherwise noted 110 Weekly Page Visits +86% Engaged Users Avg. Weekly +61% Tweet Impressions 134 Avg. Monthly Total Mentions 8,603 Impressions 8,603 Impressions "#SDSU students raise $84K for children’s hospital through #AztecDanceMarathon" Reached 26,070 Reached 26,070 on Twitter Facebook users Created by Annalise Dewhurst "After 32 years, KB Books will close its doors for good...." "First week of spring semester...check. Enjoy your weekend, #Aztecs! #SDSU" 149 Likes 149 Likes on Instagram +508% Total Likes Total Comments +488% *August 2014-April 2015 to August 2015-April 2016 Total Followers +202% Total Followers +28% Top ContentTop Content