1. Advertising Communication and Effectiveness
On Platinum Love Bands
Nikhita Iyer
Foundation for Liberal and Management Education

2. THIS PRODUCT AD HAS BEEN RE-DESIGNED AS A VISUAL COCKTAIL OF IMAGES
PUT TOGETHER TO TREAT YOUR SENSES, FIRSTLY COMPRISING OF A
SEQUENTIAL PICTURE AD REMINDING US OF A FAIRY TALE FOLLOWED BY A
PRINT AD CAMPAIGN.
http://www.youtube.com/watch?v=07Rz_zYJZ_E
Original Ad.flv
NIKHITA M IYER
FSC 1 (C2012761097)

3. Once upon a time, there lived a young boy who was very clever and handsome.
He always had questions arising in his mind.
He asked his mother – “Mumma, do you have a ring like this?”

4. The delighted Mother said –
“Yes baby .. Look ..
It’s the purest form of something Magical called Love !
Here you can keep this..
Give this to the girl who makes you feel that
she is the one you are born for”

5. Several years later when he meets someone and realised,
“She makes me feel like I am born only for her“

6. And so he
decides to make
her a part of his
life forever !

7. Here we look
at the girl’s
thoughts of
being owned –
“In your
arms, I find
my world “

8. Love just happens and when it does ,Nothing says it better than Platinum
We were talking
about none other
than Richard and
Kate all this while !!

9. So when is your

10. CONCEPTUALIZATION
THE SERIAL AD IS
CREATED USING THE
CONCEPT OF RICHARD
PROPOSING KATE
WITH HIS MOTHER
PRINCESS DIANA’S
RING.

11. AD CAMPAIGN

12. A New Beginning – Leaving Home to Build Another

13. Love Ripens with Time

14. Status : Call it Complicated or Call it Love
!

15. Sometimes LoveFills in All
Incompleteness

16. A Tinge of Godliness Always Helps Specially Cause its ‘Love’ !

17. There is Nothing Better than Just
Saying – Love You !

18. Love begins when you don’t even know what its called ..