A brief synopsis of how South African Trade and Investment agencies should approach its work in Africa

1. AFRICA …......................... , GO
..AWAITS.............
..IS HERE..............
..HAS ARRIVED.....
..IS COMING..........

2. 660■ FDI into Africa increased by 64 percent to
$87bn, while the number of FDI projects declined
by 6 percent to 660 in 2015
■ Coal, Oil & Natural Gas was thetop sector in
the region by capital investment accounting for 38
percent of announced FDI
■ Manufacturing was the top business function in
the region by capital investment accounting for 33
percent of announced FDI
■ FDI into Africaaccounted for 13 percent of
global FDI in 2014, with the number of projects
accounting for 5 percent
■ Between 2010 and 2015, FDI peaked in 2015 at
$87bn
■ In total, 464 companies invested in the region in
2014
TOTAL CAPEX:
$87bn*
Manufacturing net output has
increased in Africa year on
year since 2002
(World Bank***)
Angola is Africa’s second
largest producer of crude oil
and natural gas, producing
1,757,000 barrels per day in
2014
(US Energy Information Agency***)
South Africa is the second
largest African economy
with an estimated GDP
of $324bn, and is the top
destination for FDI
(World Bank***)
TOP BUSINESS
FUNCTION
Manufacturing**
TOP DESTINATION
COUNTRY
South Africa
TOP SECTOR
Coal, Oil &
Natural Gas**
TOTAL
PROJECTS
HEAD: AFRICA TRADE & INVESTMENT
OVERVIEW: BASIC SYNOPSIS

3. SouthAfrica
Morocco
Tanzania
Nigeria
Algeria
Ghana
Sudan
Kenya
Congo
Egypt
108
Source: World Development Indicators and ITU, accessed via Analyse Africa
Per 100
Africa’s mobile revolution
Top 10 African countries by subscriptions
per 100 people and total subscriptions
28m
40m
102
77m
32m
28m
28m
127m
27m
42m
100m
122
147
129
56
71
73
43
73
42m
Total
56
HEAD: AFRICA TRADE & INVESTMENT
OVERVIEW: PRIORITISATION OF AFRICAN MARKETS
■ Capacity requires prioritisation
■ General Berometer that can easily be measured
is the number of mobile subscritpions per person
■ Proactive Export Promotion (EP) projects will
focuss on the top ten countries and in line with
DTI
■ Reactive EP support to all countries in the
region with the creation of a basic set of support
initiatives.
■ Outward Investment “promotion” on case by
case basis

4. TOTAL
PROJECTS
HEAD: AFRICA TRADE & INVESTMENT
METHODOLOGY: SHIFTING MEASUREMENT OF WESGRO INTERVENTIONS AND ASSOCIATE DRIVE
■ “NEBULOUS” – Realligning performance against TF, jobs and R value requires wholesome
adoption.
…Interim refocuss of team toward consultancy based services
■ Set up schedule of core services with “paid” and unpaid initiatives
■ Identify and implement “Diagnostic Tool” to be implemented by AT&I Africa Associates
■ Re-align services to smaller focussed outbound events
■ SME development program (Next Slide)
■ The Wesgro ‘STEP’ Program – “Strategic Tutorship by Elderly Professional”
A mentorship program

5. AT&I revised Workflow
DEMAND SIDE
SUPPLY SIDE
AT&I associates through its partners (DIRCO/
DTI) idenGfies PlaKorms, product and/or service
requirements from African Priority markets
Establish conGnued relaGonship with DTI .
Promote core sectors of the Western Cape into DTI line
funGonaries
IdenGfy events/opportuniGes in top 10 target markets and
coordinate blueprint events duirng the year and allign budgets
accordingly
Publish events via calender on e channels and market via
stakeholder events and execute
“WESGRO LINK’D”
SME Supplier (PRODUCT)
Company diagnosGc/ audit of SMEs
Prepare compliance/ deficiency report
Draw up a program with
SMEs to build capacity and
competencies to take
advantage of procurement
business
-DTI IniGaGves
Business strategy
- Sourcing finance
-Working capital
- MIS,
-Quality assurance,
-CerGficaGon (ISO)
-ProducGon improvements,
- Tender document preparaGon
-Mentorship, coaching, training
Assisted by WESGRO
AT&I Associate
No Progress
Drop from list
Periodic Reviews To
Monitor Progress
Local SMEs competent
SME Supplier (SERVICES)
Needs AddiGonal Assistance

6. THANK YOU