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A Study on Portfolio Of Drugs Recommended for Neurological Disorders Saumya Agarwal Manipal Institute Of Management, Manipal 061203005
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stake Holders & Sample size Sample size =41 15 Doctors are seeing 60-70 patients per day. Range 30 to 70 patients per day 12 other company representatives
Disease Incidence 14% Others :  Stoke   (66%) for Neurologist  and  Mania, Anxiety, Alcoholism, De-addiction (34%)for Psychiatrist
Rx pattern for Epilepsy Divalproex / Sodium Valproate, Oxcarbazepine, Lamotrigine, Levitricitam, Clobazam   emerge as  “Drugs of choice “ in Generalised and Partial seizure  ,  both as first line and second line
Launch Year:2002 Growth Rate:14.57% CAGR:41% Launch Year:2001 Growth Rate:20.11% CAGR:34% Launch Year:2005 Growth Rate:46.88% CAGR: Preferred Molecules Market Values
Launch Year:1998 Growth Rate:28.38% CAGR:34% Launch Year:1998 Growth Rate:16.52% CAGR:14% Preferred Molecules Market Values
Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Divalproex ER Tabs, Syrups or Oral Sols for Children Oxcarbazepine ER Tabs 450 mg Levitriacetam ER Tabs, Syrups or Oral Sols for Children ,[object Object],[object Object],[object Object],Lamotrigine ER Tabs Topiramate Clobazam ER Tabs, Syrups or Oral Sols for Children Clobajam Proposed  basket for Anti-Epilepsy: Divalproex, Clobazam Oxcarbazepine, Levitiracetam, Lamotrigine & Clobazam
Rx pattern for Alzheimer Citocholine & Donepezil  emerged as the  choice of drug  in Alzheimer  ,  while  Donepezil and Memantamine   preferred choice  in  step up  and  add on  therapy.
Launch Year:2004 Growth Rate:80.51% CAGR: Launch Year:2001 Growth Rate:56.16% CAGR:34% Launch Year:2004 Growth Rate:10% CAGR: Preferred Molecules Market Values
Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Citocholine ER ,Inj 250 mg Inj 500 mg,  Inj 1000 mg,  250 mg for stroke Donepezil ER Memantamine ER Proposed basket for Anti-Alzheimer drugs: Citocholine & Donepezil
Rx pattern for Psychosis ( Schizophrenia) ,[object Object],[object Object],[object Object]
Launch Year:2001 Growth Rate:15.74% CAGR:10% Launch Year:1997 Growth Rate:21.59% CAGR:12% Preferred Molecules Market Values
Launch Year:2002 Growth Rate:52.17% CAGR:16% Launch Year:1995 Growth Rate:9.09% CAGR:10%
Proposed New Formulations  by Specialists Molecule Requirements From Doctor Form Field Force Quiteapine Risperidone Inj 2.5 mg, Inj 3 mg Inj Olanjapiene Oral sol 10 mg per day Olanjapene + Fluoxetine Combination Clojapiene Oral sol 10 mg per day Proposed Basket for Anti-Psychotic drugs: Quiteapine, Risperidone & Olanzapiene
Rx pattern for Migraine ,[object Object],[object Object]
Launch Year:2002 Growth Rate:14.57% CAGR:41% Launch Year:2000 Growth Rate:25% CAGR:25% Launch Year:1991 Growth Rate:3.07% CAGR:12% Preferred Molecules Market Values
Launch Year:2003 Growth Rate:130.77% CAGR:134% Launch Year:1996 Growth Rate:50% CAGR:6% Preferred Molecules Market Values
Since  Rizatriptan  is more  effictive and safer  than Sumatriptan and both belong to same family of Triptans ( Nasal Spray of Rizatriptan is a good option) Divalproex and Topiramate  are being prescribed in both  Epilepsy And Migraine Proposed basket for Migraine: Divalproex, Topiramate, Rizatriptan, And Funarizine Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Divalproex ER Tab 125 mg For children Topiramate Rizatriptan Flunarizine ER Sumatriptan Nasal Spray, ER
Rx pattern for Insomnia ,[object Object],[object Object]
Launch Year:2007 Growth Rate:3600% CAGR: Launch Year:1999 Growth Rate:26.20% CAGR:13% Launch Year:1991 Growth Rate:0.00% CAGR:-20% Preferred Molecules Market Values
Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Zolpidem ER Eszopiclone ER Ramelton Flurazepam ER Proposed basket of molecules for Insomnia : Zolpidem,  Eszopiclone, and Ramelton
Rx pattern for Depression ,[object Object],[object Object]
Launch Year:2002 Growth Rate:14.61% CAGR:34% Launch Year:1998 Growth Rate:11.76% CAGR:6% Launch Year:2004 Growth Rate:1.97% CAGR: Preferred Molecules Market Values
Launch Year:1995 Growth Rate:15.46% CAGR:17% Launch Year:1990 Growth Rate:1.07% CAGR: 2% Preferred Molecules Market Values
Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Escitalopram ER / Oral Sols Escitalopram + Mirtazepam combination Duloxentine Clonazepam ER / Oral Sols Sertraline ER / Oral Sols Fluoxentine HCL ER / Inj ER Proposed basket for Depression :  Escitalopram, Duloxentine & Clonazepam
Rx pattern for Parkinsonism Levo+carbi, Selegiline and Ropinirole  are preferred over all in Parkinsonism
Launch Year:1990 Growth Rate:7.69% CAGR:1% Launch Year:1982 Growth Rate:18.14% CAGR:6% Launch Year:1987 Growth Rate:7.27% CAGR:11% Preferred Molecules Market Values
Launch Year:1991 Growth Rate:15% CAGR:-2% Launch Year:2001 Growth Rate:9.3% CAGR:11%
Proposed New Formulations  by Specialists Molecule Requirements From Doctor From Field Force Levo + carbi Oral / Sols Amantidine Ropinirole Trihexphendyl Cl Selegeline Proposed  basket of molecules for Parkinson: Levo + Carbi, Amantidine  Ropinirole and Trihexphendyl Chloride
Switching Pattern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Switch in Prescriptions to different molecules/brands is most commonly observed among all segments of CNS Disorders
Proposed Portfolio of drugs for CNS Disease Molecule Epilepsy Divalproex, Clobazam Oxcarbazepine, Levitiracetam, Lamotrigine & Clobazam  Alzheimer Citocholine & Donepezil Parkinson Levo + Carbi, Amantidine Ropinirole & Trihexphendyl Chloride Migraine Divalproex, Topiramate, Rizatriptan, & Funarizine Psychosis (Schizopherinia) Quiteapine, Risperidone & Olanzapiene Depression Escitalopram, Duloxentine & Clonazepam Insomnia Zolpidem,  Eszopiclone, &Ramelton
Total CNS portfolio Specialty Diseases Neurologist Epilepsy, Parkinson Migraine, Insomnia, Depression Psychiatrist Epilepsy, Alzheimer,  Psychosis, Parkinson Migraine, Insomnia, Depression General Physician Epilepsy, Migraine,  Insomnia,Depression
[object Object],[object Object],[object Object],[object Object],Limitations
[object Object]

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A Study On The Portfolio O Drugs Recommended For Neurologial Disorders

  • 1. A Study on Portfolio Of Drugs Recommended for Neurological Disorders Saumya Agarwal Manipal Institute Of Management, Manipal 061203005
  • 2.
  • 3.
  • 4.
  • 5. Stake Holders & Sample size Sample size =41 15 Doctors are seeing 60-70 patients per day. Range 30 to 70 patients per day 12 other company representatives
  • 6. Disease Incidence 14% Others : Stoke (66%) for Neurologist and Mania, Anxiety, Alcoholism, De-addiction (34%)for Psychiatrist
  • 7. Rx pattern for Epilepsy Divalproex / Sodium Valproate, Oxcarbazepine, Lamotrigine, Levitricitam, Clobazam emerge as “Drugs of choice “ in Generalised and Partial seizure , both as first line and second line
  • 8. Launch Year:2002 Growth Rate:14.57% CAGR:41% Launch Year:2001 Growth Rate:20.11% CAGR:34% Launch Year:2005 Growth Rate:46.88% CAGR: Preferred Molecules Market Values
  • 9. Launch Year:1998 Growth Rate:28.38% CAGR:34% Launch Year:1998 Growth Rate:16.52% CAGR:14% Preferred Molecules Market Values
  • 10.
  • 11. Rx pattern for Alzheimer Citocholine & Donepezil emerged as the choice of drug in Alzheimer , while Donepezil and Memantamine preferred choice in step up and add on therapy.
  • 12. Launch Year:2004 Growth Rate:80.51% CAGR: Launch Year:2001 Growth Rate:56.16% CAGR:34% Launch Year:2004 Growth Rate:10% CAGR: Preferred Molecules Market Values
  • 13. Proposed New Formulations by Specialists Molecule Requirements From Doctor From Field Force Citocholine ER ,Inj 250 mg Inj 500 mg, Inj 1000 mg, 250 mg for stroke Donepezil ER Memantamine ER Proposed basket for Anti-Alzheimer drugs: Citocholine & Donepezil
  • 14.
  • 15. Launch Year:2001 Growth Rate:15.74% CAGR:10% Launch Year:1997 Growth Rate:21.59% CAGR:12% Preferred Molecules Market Values
  • 16. Launch Year:2002 Growth Rate:52.17% CAGR:16% Launch Year:1995 Growth Rate:9.09% CAGR:10%
  • 17. Proposed New Formulations by Specialists Molecule Requirements From Doctor Form Field Force Quiteapine Risperidone Inj 2.5 mg, Inj 3 mg Inj Olanjapiene Oral sol 10 mg per day Olanjapene + Fluoxetine Combination Clojapiene Oral sol 10 mg per day Proposed Basket for Anti-Psychotic drugs: Quiteapine, Risperidone & Olanzapiene
  • 18.
  • 19. Launch Year:2002 Growth Rate:14.57% CAGR:41% Launch Year:2000 Growth Rate:25% CAGR:25% Launch Year:1991 Growth Rate:3.07% CAGR:12% Preferred Molecules Market Values
  • 20. Launch Year:2003 Growth Rate:130.77% CAGR:134% Launch Year:1996 Growth Rate:50% CAGR:6% Preferred Molecules Market Values
  • 21. Since Rizatriptan is more effictive and safer than Sumatriptan and both belong to same family of Triptans ( Nasal Spray of Rizatriptan is a good option) Divalproex and Topiramate are being prescribed in both Epilepsy And Migraine Proposed basket for Migraine: Divalproex, Topiramate, Rizatriptan, And Funarizine Proposed New Formulations by Specialists Molecule Requirements From Doctor From Field Force Divalproex ER Tab 125 mg For children Topiramate Rizatriptan Flunarizine ER Sumatriptan Nasal Spray, ER
  • 22.
  • 23. Launch Year:2007 Growth Rate:3600% CAGR: Launch Year:1999 Growth Rate:26.20% CAGR:13% Launch Year:1991 Growth Rate:0.00% CAGR:-20% Preferred Molecules Market Values
  • 24. Proposed New Formulations by Specialists Molecule Requirements From Doctor From Field Force Zolpidem ER Eszopiclone ER Ramelton Flurazepam ER Proposed basket of molecules for Insomnia : Zolpidem, Eszopiclone, and Ramelton
  • 25.
  • 26. Launch Year:2002 Growth Rate:14.61% CAGR:34% Launch Year:1998 Growth Rate:11.76% CAGR:6% Launch Year:2004 Growth Rate:1.97% CAGR: Preferred Molecules Market Values
  • 27. Launch Year:1995 Growth Rate:15.46% CAGR:17% Launch Year:1990 Growth Rate:1.07% CAGR: 2% Preferred Molecules Market Values
  • 28. Proposed New Formulations by Specialists Molecule Requirements From Doctor From Field Force Escitalopram ER / Oral Sols Escitalopram + Mirtazepam combination Duloxentine Clonazepam ER / Oral Sols Sertraline ER / Oral Sols Fluoxentine HCL ER / Inj ER Proposed basket for Depression : Escitalopram, Duloxentine & Clonazepam
  • 29. Rx pattern for Parkinsonism Levo+carbi, Selegiline and Ropinirole are preferred over all in Parkinsonism
  • 30. Launch Year:1990 Growth Rate:7.69% CAGR:1% Launch Year:1982 Growth Rate:18.14% CAGR:6% Launch Year:1987 Growth Rate:7.27% CAGR:11% Preferred Molecules Market Values
  • 31. Launch Year:1991 Growth Rate:15% CAGR:-2% Launch Year:2001 Growth Rate:9.3% CAGR:11%
  • 32. Proposed New Formulations by Specialists Molecule Requirements From Doctor From Field Force Levo + carbi Oral / Sols Amantidine Ropinirole Trihexphendyl Cl Selegeline Proposed basket of molecules for Parkinson: Levo + Carbi, Amantidine Ropinirole and Trihexphendyl Chloride
  • 33.
  • 34. Proposed Portfolio of drugs for CNS Disease Molecule Epilepsy Divalproex, Clobazam Oxcarbazepine, Levitiracetam, Lamotrigine & Clobazam Alzheimer Citocholine & Donepezil Parkinson Levo + Carbi, Amantidine Ropinirole & Trihexphendyl Chloride Migraine Divalproex, Topiramate, Rizatriptan, & Funarizine Psychosis (Schizopherinia) Quiteapine, Risperidone & Olanzapiene Depression Escitalopram, Duloxentine & Clonazepam Insomnia Zolpidem, Eszopiclone, &Ramelton
  • 35. Total CNS portfolio Specialty Diseases Neurologist Epilepsy, Parkinson Migraine, Insomnia, Depression Psychiatrist Epilepsy, Alzheimer, Psychosis, Parkinson Migraine, Insomnia, Depression General Physician Epilepsy, Migraine, Insomnia,Depression
  • 36.
  • 37.