2. PRIMARY GOAL: Timely notification of neighborhood
home activity to keep listing competitively positioned
HIGHLIGHTS:
Receive daily updates on neighborhood activity
Become immediately aware of new competitive
listings
See price changes and status changes
See
S at what price other homes actually close
h i hh ll l
Jeanne Sutherland
Jeanne Sutherland Phone: 916 220 9334
916‐220‐9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
3. PRIMARY GOAL: Disseminate information through
the most-commonly visited websites by home seekers
HIGHLIGHTS:
Realtor.com - #1 most-visited online
Yahoo Real Estate - #3 most-visited online
most visited
Zillow - #6 most-visited online
Trulia - #11 most-visited online
Google Base – Classifieds in largest search engine
Oodle – Search engine behind many online websites
Cyberhomes – New consumer search portal
Jeanne Sutherland
Jeanne Sutherland 916‐220‐9334
Phone: 916 220 9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
4. PRIMARY GOAL: Share information and grab the
attention of drive-by visitors
HIGHLIGHTS:
Most common and impactful print media
Full color – presentation affects their impression
Multiple home photos
Primary picture of best home attribute
Best reaches visual information gatherers
Jeanne Sutherland
Jeanne Sutherland Phone: 916 220 9334
916‐220‐9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
5. PRIMARY GOAL: Entice drive by visitors to stay and
drive-by
visualize themselves in the neighborhood
HIGHLIGHTS:
Up to 5 minutes of audio about your home
Transmitted on AM frequency
Encourages prospects to park and visualize themselves
in your neighborhood
Helps li i
H l eliminate “Whi h h
“Which house was that?”
h ?”
Best reaches auditory information gatherers
Jeanne Sutherland
Jeanne Sutherland Phone: 916 220 9334
916‐220‐9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
6. PRIMARY GOAL: Help viewers mentally put
themselves in the home
HIGHLIGHTS:
180° ‐ 360° location spins
Full battery of still photos, more than MLS will hold
photos
Spins of front, back, kitchen, and master areas at a
minumum
3 minute f ll video service f h
i full id i for homes with sufficient
i h ffi i
property size and uniqueness to support it
Links posted on MLS listing and flyers
Jeanne Sutherland
Jeanne Sutherland 916‐220‐9334
Phone: 916 220 9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
7. PRIMARY GOAL: Immediate gratification for tech
users who expect it
HIGHLIGHTS:
Photos sent directly to cell phone users or email
Material more likely to be kept, viewed again, or
kept again
shared with friends and family
Alternative inexhaustible supply if flyers are all taken
or not allowed by local association
Callers tracked for direct contact or future updates
Jeanne Sutherland
Jeanne Sutherland Phone: 916 220 9334
916‐220‐9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
8. PRIMARY GOAL: Place written property highlights in
the hands of interested properties in a form that can
easily be handed off
HIGHLIGHTS:
6 Bed / 4.5 Bath
Basic information along with photo on the back of a
Fully Furnished!
Dramatic Entry
business card
bi d
Cherry Cabinets
Gourmet Kitchen
Full Cinema Lounge
Easy to carry
4441 Anatolia Drive, Rancho Cordova
http://www.cyberview360.com/4441.asp
Includes link or reference to more information
Easy to hand to friends or contacts who think they
2 Bed / 1 Bath
1100 sq ft
might know a buyer who might be a fit
Laminate Flooring
New Paint
Large Yard
Provides a physical reminder to pass on the
Updated Struc ture
362 Circuit Drive, Roseville
information
http://www.cyberview360.com/362.asp
Jeanne Sutherland
Jeanne Sutherland 916‐220‐9334
Phone: 916 220 9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
9. PRIMARY GOAL: Provide detailed and impactful
listing information for interested parties for later
viewing
HIGHLIGHTS:
Custom CD (Virtual Tour) or DVD (Video Tour)
specific to property
Includes print and photographic information
Easy to hand to friends or contacts who think they
might know a buyer who might be a fit
Helps viewers become more attached to home
Remains in circulation - not typically thrown away
Jeanne Sutherland
Jeanne Sutherland Phone: 916 220 9334
916‐220‐9334
Fax: 916‐237‐4477
Associate / Licensee
E‐Mail: Jeanne@GuidantRealty.com
DRE License # 01838951
