This document introduces Alison, who sees herself differently depending on who she is with. She likes looking tough or cute at different times. Alison also has different roles, being an expert, novice, and art student on Tuesdays. The rest of the document discusses building a website destination for women with the best content on beauty, fashion, health and more.

1. IMAGINE A SINGLE DESTINATION THAT CONTAINED THE BEST
THE WEB HAD TO OFFER WOMEN ABOUT LOOKING THEIR BEST.

2. LIKE ALISON.

3. MY NAME IS ALISON.
To my daughter,
I’m a beautiful woman.
To my mother,
I’m a beautiful little girl.

4. MY NAME IS ALISON.
I like looking tough.
I like looking cute.
It all makes sense to me.

5. MY NAME IS ALISON.
I am an expert.
I am a novice.
And on Tuesday nights,
I’m an art student.

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Expert Magazine
Brands
aliquip nulla velit suscipit volutpat crisare qui
elit ut praesent quis, tation eu amet dolor. Mobile (Nokia) Answerology
Autem eum esse, ex et ullamcorper in minim
qui wisi minim amet.
Minim praesent delenit aliquam vero eu odio Fragrance
RealBeauty Finder
suscipit, in nulla dignissim ut diam vulputate (URL)RealAge
dolore qui vel dignissim commodo blandit in.
Commodo dolore augue ut tincidunt sed
crisare vero, suscipit accumsan, enim lorem Virtual Kaboodle
Makeover Tools
qui esse, in nulla eu? Syndication
Partners
(MSN, Yahoo)