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6.What are breadcrumbs & why are they important?
1. What Are Breadcrumbs & Why Are They
Crucial for SEO?
BREADCRUMBS ARE SECONDARY ELEMENTS OF WEBSITE
NAVIGATION. A BREADCRUMB IS A TEXT PATH, LOCATED
AT THE TOP OF A PAGE, WHICH REFLECTS THE SITE
STRUCTURE OF THE WEBSITE. IT TELLS USERS WHERE THEY
CURRENTLY ARE ON THE SITE AND HELPS SEARCH
ENGINES TO UNDERSTAND THE STRUCTURE OF A WEBSITE.
YOU CAN FIND BREADCRUMBS ON WEBSITES THAT HAVE
CONTENT WHICH IS ORGANIZED MORE HIERARCHICALLY
2. When to use breadcrumb navigation?
You can apply breadcrumb navigation to large sites and sites in which information
is arranged category wise, such as e-commerce websites. Avoid using
breadcrumbs in single-level sites that do not contain a logical hierarchy or
groups. But how can you find out whether a website could benefit from
breadcrumb navigation? An effective method is to create a sitemap or diagram
that represents the site’s structure, and then assess whether the breadcrumbs
would improve the visitors’ experience while navigating within and in-between
categories.
3. 3 Types of Breadcrumbs
Location-based breadcrumbs
Location-based breadcrumbs are also known as hierarchy-based breadcrumbs. They
show users the path to easily navigate to the higher-level pages of the website. Location-
based breadcrumbs are popularly used in blogs and websites that have a hierarchical
structure. Breadcrumb trails look like this:
Attribute-based breadcrumbs
Attribute-based breadcrumbs are dynamically formed as per the user’s click path.
Attribute breadcrumbs are applicable to service and product category pages, where users
select options from available filters. Once the attributes are finalised, they become a part
of the breadcrumb trail. They usually show the list of attributes that users have previously
selected. Attribute-based breadcrumbs are commonly found on e-commerce websites.
4. Path-based breadcrumbs
Path-based breadcrumbs are also known as history-
based breadcrumbs. They provide users with the path
taken by them to arrive at a particular page.
Such breadcrumbs are not popular and can be replaced
with a back button which is recommended by the
website developers.