6 must haves for your social media crisis go-kit
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Editor's Notes
- Working online since 2002. Witnessed a lot of change in blogging, content creation, social media and online engagement.
- Critically important -- this is very difficult to pull off in the midst of a crisis.
- Crisis management page for BP for the gulf oil spill is still maintained.
- Different people gravitate toward different social media products.
- To help amplify your messages and de-escalate inaccuracies.
- Hashtags can be used for monitoring conversation too.
- Way to help achieve message consistency and accuracy when situation is fluid.
- To coordinate multiple agencies, create an interoperable strategy and keep internal staff up to date.
- Local electric, phone and/or Internet service can be interrupted.
- Avg rain and snow melt total for Boulder is 20”. 9-inches of rain fell on one day (Sept. 12) Effected flood range covered 200 miles.
- Longmont OEM site went down during disaster. Changed URL. CDOT and FEMA did not use YouTube for message distribution. SVVSD produced videos but they were only embedded on their website.
- Way to help achieve message consistency and accuracy in a fluid situation. How did the flood emergency social media outreach stack up?
- Twitter stream at the height of the storm.
- Twitter stream at height of flood emergency.
- http://www.youtube.com/watch?v=1y40HQ9sOR0&feature=youtu.be&a Simple message. To the point. Under 1 minute. Could be filmed with a mobile phone and uploaded in seconds. Great use of title: Longmont Flood Update: Longmont Emergency Manager Urges Residents to Stay Off Streets If you can’t watch the video, you still get the gist of the message.
- Twitter stream during post-flood clean up phase.
- OEM page crashed. Took better part of the day to redeploy the website. URL changed from .org to .com causing confusion. Other social media messages and official sites continued to cite the .org address.
- Lots of room for improvement in building out the city’s social media outreach.
- Agencies: Left Hand Water District Neighborhoods: Greens vs Champion Greens. If you even know the name of the neighborhood/development Roads: Hwy 66 vs Ute Highway Funny story: Police officer attempting to explain remote location. Dispatcher responded “Oh, where the kids go to smoke dope.”
- 12 different hashtags used to follow flood postings on twitter. Everybody wants their own hashtag.
- Contact me!