To ensure an app’s success, it is crucial to design and implement a marketing campagin 💭 Here are some essential strategies to think about when launching an application 📲

1. 6 App Marketing
Strategies you should
include when launching
your app

2. 1. Know your user personas
Once you know who your target user is, what they value, and
the central pain point they experience that your product will
solve you can start designing the marketing strategy for the
launch and promotion of the app.
3. Approach influencers
Working with influencers will help you increase brand
awareness and reach, build credibility and trust, and drive
purchases decisions.
2. Use social
media wisely
Provide useful content, engage with
your audience, build a community,
be interesting, be creative, make
yourself click-worthy and share-
worthy.

3. 4. Advertise your app
Use a paid strategy through advertising campaigns to reach a
broader audience and get to your target users. You must know
where you can get in touch with your target audience. This way,
you will know which platform is best for promoting your app
with ads.
5. Work on your ASO
(App Store Optimization)
Put a special focus on optimizing your
app profile in stores by using a
descriptive title, using keywords wisely,
describing the app correctly, using
high-quality screenshots, adding an
app preview video, etc.
6. Remember word-of-mouth marketing
WOM marketing continues to be by far the most effective
strategy and to carry it away successfully you mustn't fall into
the temptation of overselling because it may result in
frustrated users, high uninstall rates, and disappointed people
who can negatively talk about your app. Use it wisely and in
your favor.

4. All in all
It's crucial to prepare and plan a go-to-market
strategy for the app to raise anticipation, increase
its reach and build a brand.
Without mobile app marketing to help spread
the word, no one may ever experience your
product!