Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.

1. Trade Sales Promotion
Technique

2. Point-of-purchase displays: Used to create the urge
of "impulse" buying and selling your product on the
spot.
Trade Sales Promotion
Technique

3. Training programs: dealer employees are
trained in selling the product.
Trade sales promotion
technique

4. Push money: also known as "spiffs". An extra
commission paid to retail employees to push
products.
Trade sales promotion
technique

5. Trade discounts (also called functional discounts):
These are payments to distribution channel members
for performing some function .
Trade sales promotion
technique