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442732496-Introduction-to-MIL-Part-1-Communication-Media-Information-And-Technology-Literacy-pptx.pptx
- 1. 1. Introduction toMedia and Information Literacy (Part 1) GYNNEL P. NICANOR Gabi National High School Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MEDIA AND INFORMATION LITERACY (MIL)
- 2. Learning Competencies The learnerswill be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).
- 3. Topic Outline I- Introductionto Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy
- 4. Introduction In Digital era: we are using digital media Information : is available in large amounts through many tools especially digital ones. Marshall McLuhan is a famous scientist in the field of media who said that : “the world has become a global village“. Media influences: perceptions, beliefs and attitudes. Media consumption: depends on user communication and the availability of digital products.
- 5. FORMATIVE ASSESSMENT: RECITATION •What is communication? • How do we communicate? • Why do we communicate?
- 6. Communication the act orprocess of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org)
- 7. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE InWhich Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)
- 8. Identify the following: Communicator/Sender? Message? Medium/ Channel? Receiver? Effect?
- 9.
- 10. PUBLICITY MODEL • communicationas display and attention • audience as “spectators” rather than participants or information receivers
- 11. RECEPTION MODEL • “Encoding/Decoding" model of communication by Stuart Hall (1993) • Messages are open to various interpretations.
- 12. A commercial showsa happy family eating fried chicken. → The advertiser is ________________a message that their product brings joy and togetherness.
- 13. One viewer seesthe ad and feels hungry and nostalgic. Another viewer may criticize it for promoting unhealthy food. → They _____________it in different ways.
- 14. RECEPTION MODEL Osgood- SchrammModel Of Communication (1954)
- 15. Encoder •The encoder isthe sender of the message. •This is the person or system that creates the message by putting ideas into symbols (like words, gestures, or images). •Encoding is how thoughts are turned into communicable form. Example: A teacher encodes a lesson by choosing words, making a PowerPoint, and using hand gestures.
- 16. Decoder •The decoder isthe receiver of the message. •This is the person who receives and tries to understand the message. •Decoding is the process of translating the symbols (like language or images) back into meaning. Example: A student decodes the teacher’s explanation by listening, watching, and thinking about it.
- 17. Interpreter •The interpreter isthe one who assigns meaning to the message. •Often, the decoder and interpreter are the same person, but the focus here is on the meaning-making process. •Interpretation depends on the person’s culture, experience, knowledge, and mood. Example: Two students decode the same lesson, but one interprets it as “easy” while another sees it as “confusing.”
- 18. RECEPTION MODEL Berlo’s SMCRModel of Communication (1960)
- 19. How is communicationaffected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools
- 20. FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?
- 21. What is LITERACY? Literacy is the state of being able to read and write ( Longman dictionary ) Literacy includes visual , electronic and digital forms of communication.
- 22. What is LITERACY? VITAL CHANNEL TO COMMUNICATION FOCUSING ON ONE’S ABILITY TO ACCESS, ANALYZE, EVALUATE, AND CREATE MEDIA
- 23. Media literacy Media literacyis the ability to: access the media understand critically evaluate media content create communications / produce messages Media literacy cares about how people comprehend, interpret , analyze and compose media messages. Example : Facebook , website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q
- 24. Media literacy Children andyouth especially adolescents exposed to a large amount of media messages for entertainment through television, internet, music, movies and videogames. Therefore Media literacy plays a role in the socialization when children and youth exposed to these messages. Entertainment leads to socialization There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.
- 25. Information literacy Means To: Recognize when information is needed Identify Locate Think critically Evaluate Use information to solve a problem Note: Ward argument (2006) states that info. Lit. includes media lit.
- 26.
- 27. Digital literacy Includes : Thepresentation of information The evaluation of information The organization of information Through : The usage of digital tools & digital resources.
- 28.
- 29. Comparison Information literacy Medialiteracy Simil. & diffe. Requires analytic skills Requires analytic skills S Critical evaluation Critical evaluation to the media messages S Sometimes based on traditional conceptions New media doesn’t but media lit. can improve traditional print lit. skills D Interpret complex communicative situations Disputable valid (not sure) D Soft applied discipline No attempt D Not found Commercial communication (advertising) D Requires technology mediated unclear in media lit. D
- 30. • The abilityto read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy • The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy • The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy MEDIA AND INFORMATION LITERACY (MIL)
- 31.
- 33.
- 34. Discussion Questions Do weneed media literacy? Why? To what extent we have the awareness of using digital tools & resources? Are you a media literate person? & what skills do you have? How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?
Editor's Notes
- #10 refers to a way of understanding how communication works, especially in media, social media, and public spaces. not just about sending information, but also about showing something to others — like performing, presenting, or exhibiting. They are watching and consuming content, often for entertainment or emotional effect. They are not deeply engaging or participating — just watching the “show”.
- #11 Encoding is the process of creating a message.T he sender (or communicator) decides what to say and how to say it — using words, images, tone, gestures, etc. Decoding is the process of interpreting the message. The receiver (audience) interprets the message based on their background, culture, beliefs, and experiences.
- #12 Encoding is the process of creating a message.T he sender (or communicator) decides what to say and how to say it — using words, images, tone, gestures, etc. Decoding is the process of interpreting the message. The receiver (audience) interprets the message based on their background, culture, beliefs, and experiences.
- #13 Encoding is the process of creating a message.T he sender (or communicator) decides what to say and how to say it — using words, images, tone, gestures, etc. Decoding is the process of interpreting the message. The receiver (audience) interprets the message based on their background, culture, beliefs, and experiences.
- #14 Osgood- Schramm Model Of Communication Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
- #15 Osgood- Schramm Model Of Communication Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
- #16 Osgood- Schramm Model Of Communication Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
- #17 Osgood- Schramm Model Of Communication Communication is a two way process where both sender and receiver take turns to send and receive a message. The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
- #23 Form: In TV programs as interviews , discussions and talk shows . In Journalism like articles, interviews and news Content: what is said in the form and the message itself. - Example: when we see a topic in the Facebook and read it only so we are passive audience. But when we understand , analyse , evaluate and “create” by commenting on the topic or publish new topic so we become active audience and also media producers. - These are the skills we need to become media literate persons.
- #24 Form: In TV programs as interviews , discussions and talk shows . In Journalism like articles, interviews and news Content: what is said in the form and the message itself. - Example: when we see a topic in the Facebook and read it only so we are passive audience. But when we understand , analyse , evaluate and “create” by commenting on the topic or publish new topic so we become active audience and also media producers. - These are the skills we need to become media literate persons.
- #29 The author removed the digital literacy from the comparison because of its complexity.
- #30 What are the similarities and differences of media literacy, information literacy, and technology literacy? Media literacy, information literacy, and technology literacy are combined together as Media and Information Literacy (MIL)