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Enterprising Ladakh
Prosperity, Youth Enterprise and Cultural Values in Peripheral Regions




                         Working Paper No 4


       Information & Communication
                Technology

                                 by
                          Suchitra Ramesh
                         Ashish Kumar Bag

            Center for Development of Corporate Citizenship
          S P Jain Institute of Management & Research Mumbai




                              July 2005

         Ladakh Autonomous Hill Development Council, Leh
               Druk Pema Karpo Educational Society
                          Drukpa Trust

                         in association with
                              SECMOL

                                       i
Preface

This Working Paper was prepared as part of an 18-month project entitled
‘Enterprising Ladakh’. The Paper seeks to identify economic opportunities
available to Ladakhis – especially young Ladakhis - in local, national and
international markets. The findings will be discussed at a Workshop in Leh in July
2005, with the objective of identifying economic activities that Ladakhis
themselves consider feasible, acceptable and appropriate within Ladakhi society
and values.

Subsequently, the project team will scope the skills and attributes required to
access the preferred market opportunities, while the final stage of the project will
outline a new school curriculum to impart enterprise-related skills and motivation
to young Ladakhis, alongside traditional teaching of cultural and ecological
values.

‘Enterprising Ladakh’ is a project being conducted by the Ladakh Autonomous
Hill Development Council (LAHDC) Leh, Druk Pema Karpo Educational Society
and Drukpa Trust, in association with SECMOL.

The findings set out in this Working Paper are the work of Suchitra Ramesh and
Ashish Kumar Bag of the Center for Development of Corporate Citizenship, S P
Jain Institute of Management & Research, Mumbai. The work was carried out
under the supervision of Professor Jiban Mukhopadyay, Professor M. S. Rao and
Professor Nirja Mattoo (Chair of the Centre for Development of Corporate
Citizenship).


You are kindly invited to communicate your views on this Working Paper to the
project team:

                               Project Coordinator
                              'Enterprising Ladakh'
                            Hemis Complex, Zangsti
                             Leh, Ladakh -194 101
                       Phone: +91 94191 77536; 252 133
                       enterprisingladakh@rediffmail.com




This document has been produced with the financial assistance of the European
Union. The contents of this document are the sole responsibility of Ladakh
Autonomous Hill Development Council, Druk Pema Karpo Educational Society


                                              ii
and Drukpa Trust, and can under no circumstances be regarded as reflecting the
position of the European Union.




                                           iii
Executive Summary

Sandwiched between the Tibetan plains and the Himalayan ranges is the Land of
High Passes called Ladakh. It is one of the districts of the State of Jammu and
Kashmir and lies in the north east of the state. It has an extremely hostile climate
and its topography is such that it is virtually cut from the rest of the country for
half a year. Adding to the woes is the fact that Ladakh is poor in natural
resources. All these factors have led to Ladakh being one of the most backward
areas in the country. Education levels are poor and restricted to the city areas of
Leh and Kargil. Basic infrastructure like roads, transport, and power is in bad
shape and people are mostly employed in agriculture, tourism and
government/military/para-military jobs. It is with this problem in mind, that Ladakh
Autonomous Hill Development Council came up with an ambitious project to turn
around the face of Ladakh by the year 2025.

This project titled ‘Enterprising Ladakh’ involves developing infrastructure and
making policy changes so as to facilitate entrepreneurial activities in 11 different
sectors. The idea is to encourage individual ownership of businesses as a mode
of sustainable development of Ladakh and it economy.

Focus of the Project
Information & Communication Technology (ICT) is one of the sectors that provide
viable and sustainable opportunities for entrepreneurial activities in the region.
Certain disadvantages that Ladakh has with respect to other sectors in terms of
lack of raw materials and inaccessibility for 6 months are nullified when it comes
to ICT. However, ICT is in nascent state in the region. There are other problems
that plague the development of this sector and can cause serious damage if not
rectified in time.

Scope of the Project
Exhaustive analysis of the sector was done through interviews, focus group
meetings and field visits. Feasible areas of business were identified as ‘Low End
IT solutions’, Internet Centres, Computer Institutes, Hardware Maintenance
Contracts and Telecom Solutions. However, these become feasible only when
certain ground level changes are made in the area of education and
infrastructure.

The Outcomes generated
This report talks about the various recommendations and policy changes that are
required to take care of the bottlenecks discussed above. Essential amongst
them is allowing private participation in the field of education. Private institutes
have the expertise and manpower to provide quality education. On the other
hand, government has the students and the necessary infrastructure to
complement this expertise. Much of the current problems stems from the fact that
there is not much coordination and cooperation between the two. Institutes like
NIIT, Aptech and IGNOU can provide ideal support to government initiatives.


                                              iv
Further, the current ICT syllabus is in disarray. There are grammatical mistakes
and no order in the difficulty level of the courses. Certain topics like computer
ethics which, though important, have been given undue coverage and have
made the course more theoretical. The syllabus needs to be revised and should
be done in conjunction with the industry personnel and domain experts. There is
also need for setting a Polytechnic in the region that can provide vocational
courses in computer designing, programming, movie software, accounting etc.

There has been much expectation regarding the viability of e-governance
projects as a mean of generating employment opportunity. Upon analysis, it was
found that computerisation of government offices can be completely done by the
existing manpower in the NIC office. Most of the software applications that are
used in government offices are developed by a crack software development team
that works at the Director’s office in a region. These software packages are then
implemented at the district offices by the respective NIC offices. Since, the only
work left at that level is that of installation and data entry, it can very well be done
by the current NIC office. Thus, as a sustainable business generating
proposition, e-governance projects does not offer many opportunities.

In the case of infrastructure, the laying of optical fibre cables and installation of
STPI towers at Stok and Spituk should ease the telecommunication situation in
the region. The upcoming power plant in Saspole would generate 50 KWH of
power and should be sufficient to meet the power requirements of Leh. Solar
generation has shown good potential in Ladakh and work has already started in
certain regions of Leh in this regard. Government should encourage mini solar
generating plants at each village so that they can complement the bigger plant at
Saspole when it becomes operational.

Other suggestions are detailed in the report. If these are implemented, the march
towards Vision 2025 should not be difficult. But the crux of everything lies in
implementation. If it is not implemented properly, then all the suggestions and
recommendations will cease to be effective and just remain paperwork.




                                                v
Table of contents
1 Introduction to the IT sector .................................................................................................7
2 Vision 2020.................................................................................................................................7
3 Comparative Advantage of Ladakh Region ......................................................................8
4 From Comparative advantage to Competitive advantage.............................................8
   4.1 Business Process Outsourcing and IT Solutions ....................................................................8
   4.2 Setting up of Internet Centers...............................................................................................10
   4.3 Computer Institutes and Tutoring ........................................................................................12
   4.4 Hardware Maintenance Contracts ........................................................................................13
5 Impediments............................................................................................................................14
6 Recommendations/ Further plan of action by LAHDC.................................................15
   6.1 Education..............................................................................................................................15
   6.1.1Students ..............................................................................................................................15
   6.1.2 Faculty...............................................................................................................................16
   6.2 Infrastructure ........................................................................................................................17
   6.3 Power....................................................................................................................................17
   6.4 Awareness & Miscellaneous ................................................................................................17
7 Conclusion...............................................................................................................................18
   Abbreviations .............................................................................................................................20
   References ..................................................................................................................................21




                                                                          6
1 Introduction to the IT sector
The Information & Communication Technology (ICT) sector encompasses a whole
gamut of areas ranging from Business Process Outsourcing (BPO) to a variety of
telecommunication projects. However, given the state of infrastructure and education
levels in Ladakh, the scope of the project had been limited to analysing the feasibility of
the following areas:
    • Business process outsourcing
    • Information technology (IT) solutions
    • IT Park
    • Setting up internet centers
    • Computer Institutes and tutoring
    • Hardware maintenance contracts
    • Telecom solutions for better connectivity and associated employment avenues


2 Vision 2020
The Vision document envisages IT to be the tool that will enable Ladakh to achieve the
goal of becoming a strong, prosperous and self- reliant community. It will enable the
region in wealth creation and generation of high quality employment. The services of
information and communication technology can be applied to

   •   Promotion of e-governance to bring in efficiency and accountability
   •   Promotion of IT and IT based education
   •   Removing the bottleneck in connectivity and communication with the rest of the
       world
   •   Computerisation of all offices, records and data
   •   Build confidence in the people of Ladakh in IT and its future scope in education,
       economic and human resources development and overall prosperity of the
       region.
   •   Micro-level planning by the use of ICT-enabled services like GIS and DPS

The objective of the Hill Council is make Ladakh an IT-based region by the year 2025 to
cater to:
   • Employment generation
   • IT led economic growth
   • Manpower generation
   • Planning through IT
   • IT education
   • Interconnecting villages, blocks, towns




                                              7
3 Comparative Advantage of Ladakh Region
  Ladakh has no comparative advantage in the field of the ICT as such at this point.
  But if there is any sector that can open up prospects for other sunshine sectors in
  Ladakh, then it is ICT. However, because of the following factors, ICT in Ladakh may
  become important:

  1. Independence of the ICT industry on climate, natural resources and accessibility.
     Thus, wherein other industries may fail, an ICT sector still has a chance.
  2. ICT will not affect the ecosystem and the environmental balance of the region,
     unlike other industries. Thus, its acceptability by the masses and the politic is
     easier.
  3. Initially, jobs like that of the government, armed forces and tourism were easily
     available and people were satisfied. But, of late, the job opportunities in these
     areas have stagnated and unemployment has been on the rise. ICT provides a
     viable resource for the people.
  4. People of the state are witness to a boom in ICT in the rest of the country and
     would like to follow the example in order to bring prosperity to the economy.
  5. Traders and businessmen are increasingly looking at markets outside Ladakh.
     They need all possible information about these markets. They need to
     communicate to these far flung markets to increase their presence. Internet can
     provide them with this opportunity.
  6. The Hill Council has understood the potential of this sector and taken steps to
     increase IT awareness in the state.


4 From Comparative advantage to Competitive advantage
4.1 Business Process Outsourcing and IT Solutions

     AREA                                 DESCRIPTION
Scale and                Ladakhis are not sufficiently comfortable with English.
Scope                    Thus, in the short run, voice-based BPO support looks
                         less feasible. However, with STPI installing towers in
                         Leh, the internet connectivity should improve. Email
                         based BPO services is one potential area in this
                         regard. Such activities do not require any substantial
                         skills and can be provided by Ladakhis.

                         Local firms in travel and tourism, agriculture and other
                         sectors do not have much IT support. Providing them
                         these services in the form of creation of websites, CD-
                         ROMs can also be looked at. Present websites made
                         in Delhi cost around Rs 40,000- 50,000 when in fact
                         the same work in Ladakh would cost Rs 10,000-
                         15,000. Further, hassles like miscommunications and



                                            8
delay in adapting and upgrading can be avoided.
                   Thus, there is huge potential in this area.

                   Ladakhis can also provide their services to the printing
                   industry as they have good talent and interest in desk-
                   top publishing (DTP) and graphic designing.

                   Software support to movies and documentaries made
                   in Ladakh is another area that can be included in the
                   scope of the BPO and IT solutions.

                   Website consisting details of flourishing sectors like
                   agriculture, travel and wool processing can be created
                   which can help those involved in these sectors. It can
                   carry information like potential markets, prices and
                   financing options that can help these people.

Market      Local Market:
                   There are 100-120 travel agencies and about 110
                   guest houses in Leh. Out of them only about 10% of
                   them have websites of their own. There is untapped
                   market in this segment.
                   There are many agriculture product processing, wool
                   processing and other firms that need IT support and
                   services. These include creation of industry websites
                   (on the line of e-choupal), CD-ROMs, advertisements
                   etc.

            National Market:
                   STPI pools all the projects that it gets and distributes
                   them to its regional units. Starting an STPI unit at Leh
                   would ensure certain projects coming to Ladakhi firms.
                   Email-based support services to Banks, Travel
                   agencies, Mercantile Cooperatives.

            International Market:
                     There is no immediate potential in the international
                     market as the number of the players and the
                     complexity of projects is too high for Ladakhis to get
                     into the area in an economically viable way.
Economics   BPO and IT solutions as a complete individual effort is
            difficult in Ladakh. Government has come up with the idea of
            an IT park incubation centre. This initiative is justified and
            should be furthered. It will lower the initial investment for any
            individual, bring projects into Ladakh and thus make the


                                       9
sector viable. Only a coordinated effort as this can help
                 Ladakh establish a toe-hold in the IT industry in India.

                  Cost Heading (per annum) Amount (in Rs)
                  Office Space Rent            50,000
                  Hardware Rent (an average 25,000
                  of 5 computers @ Rs 5000/-
                  each)
                  Internet Connectivity ( @ Rs 24,000
                  2000/- per month)
                  Electricity Rent             12,000
                  Total                        Rs 1,11,000
                     Expenditures an entrepreneur has to pay in the IT park

                 A low-end IT project relating to conversion of PDF document
                 to Word fetches Rs 200,000. Without the IT park concept,
                 such a project would have been unviable.

Sustainability          Presently 10-15 MCAs are working in this sector. The
                        number is set to quadruple in the coming couple of
                        years. Manpower should increase and nullify the
                        current shortage issue.
                        Infrastructure is also being improved. This should
                        improve connectivity and bring down the initial costs.
                        With proper governmental support, the IT sector can
                        boom to stand up on it own. The support should not be
                        in term of kind or cash. Rather, policy support which
                        favours competition and quality should be provided.
Entrepreneur’s          Getting manpower under one banner.
Role                    Registering the firm with STPI and bagging the
                        projects.
                        Registering in the IT Park to avail the facilities.
                        Managing the finances.

4.2 Setting up of Internet Centers

     AREA                               DESCRIPTION
Scale and              Providing internet surfing and e-mail facilities.
Scope                  There are already many internet centres in Leh.
                       Further, increase in scale could be in terms of
                       increasing reliability, speed and thus, better service.
Market           Local Market:
                        The locals, students and the residents of the place
                        who avoid surfing because of exorbitant costs can be
                        brought back if proper facilities are in place.



                                           10
National Market:
                        Approximately 14,000 Indian tourists visit Ladakh
                        every year. These are usually high-income Indians,
                        who have a good knowledge and appetite for the
                        internet. Proper facilities can bring in much business
                        from this segment.

                 International Market:
                       Similarly, 21,000 foreign tourists visit Ladakh every
                       year. They can provide substantial revenues to the
                       sector.
                       Certain tourists would like to work from Ladakh if
                       proper connections are available. This would extend
                       their stay and hence tourism in return.
Marketing              There is no requirement of marketing these internet
Strategy               centres. There is a substantial number of them in the
                       region. The only bottleneck is the infrastructure.
Economics
                  Cost Heading (per annum) Amount (in Rs)
                  Setting up cost                40,000
                  Rent for shop                  25,000
                  Internet Connectivity          15,000
                  Diesel Generator Set           15,000
                  Fuel Costs                     12,000
                  Salaries (@Rs 4000/- for a     48,000
                  single employee)
                  Total                          Rs 1,55,000
                      Cost heads of an Internet center with STPI Towers in
                                           operation

                 Assuming, Internet is made available at Rs 20/- per hour and
                 the number of customers per day is 20 who surf for at least 1
                 hour.
                 Thus, the daily revenues equal Rs 400/-.
                 Time for breakeven is approximately 3 years (given
                 cybercafés do not work for the whole year).
                 Thus, Internet centres are a viable area of business given
                 that plan to install STPI towers is implemented.
Sustainability          As long as tourists and local residents subscribe to IT,
                        internet centres will be feasible.
                        Since, government interference is minimal, this is a
                        sustainable business proposition for an entrepreneur.
Entrepreneur’s          Getting internet connection from STPI/BSNL
Role                    Setting up shop at a viable place
                        Managing the finances.



                                           11
4.3 Computer Institutes and Tutoring

     AREA                              DESCRIPTION
Scale and             Computer course for students, locals and government
Scope                 officials
                      There are approximately 12,000 students, 5,000
                      government employees and other people who would
                      be interested in IT education and hence form the
                      target market.
Market          Local Market:
                      The local market consist of approximately 30% of the
                      population who are in the age group of 15-35 years
                      (total population 1,20,000) that would, by choice or
                      professional compulsion, need computer education.

                National Market:
                      There is no national market to cater to in this segment.

                International Market:
                      There is no international market in this area.
Marketing             A particular segment (age group of 15-35) has to be
Strategy              targeted before the rest of the populace can get into IT
                      education.
                      Awareness drives, pamphlet/poster advertising, radio
                      advertising, short demonstration sessions in schools
                      can generate necessary awareness about the
                      institutes.
                      Leh is a small place. Word of mouth is the best mode
                      of advertising. Projecting successful candidates who
                      get proper jobs after completing their courses can
                      another source of marketing.
                      Course certification is very important and needs to be
                      addressed.
Economics
                 Cost Heading (per annum) Amount (in Rs)
                 Setting up cost               40,000
                 Rent for shop                 25,000
                 Diesel Generator Set          15,000
                 Fuel Costs                    12,000
                 Salaries (@Rs 4000/- for a 2 96,000
                 employees)
                 Total                         Rs 1,88,000
                              Cost heads of a computer institute

                The exact revenue package for computer institutes could not


                                         12
be obtained. Owners of 3 of the most recognised institutes in
                 the region were interviewed. None had posted any profits for
                 the last 3-4 years (the oldest of them was established in the
                 year 2000). But the owners are optimistic of the situation and
                 expect growth in students in the future.
                 The sector will become financially viable in the near future.
Sustainability          Of the 25 odd students who attended a focus group
                        meeting in Govt. Degree College, Leh, only one was
                        pursuing an IT course.
                        In the Boys Government High School, Leh only 46 out
                        of the 146 students have opted for a computer course.
                        This gives an indication of the lack of IT education
                        amongst the students.
                        New courses have been started in these institutes,
                        which have increased student enrolment by as much
                        as 20-30%. Further, 30% per decade is the rate of
                        increase in the population of Ladakh. There is
                        continuous addition of manpower to the populace.
                        These figures indicate a huge untapped market that
                        makes this segment sustainable.
Entrepreneur’s          Getting office space and hardware facilities.
Role                    Getting faculty for IT
                        Getting the courses recognised.
                        Spreading awareness through means the mentioned
                        above.

4.4 Hardware Maintenance Contracts

     AREA                                DESCRIPTION
Scale and              Government offices, NGOs, schools and other
Scope                  establishments that have computer systems and need
                       hardware support.
                       There is a sizeable presence of the army and other
                       para-military forces that also require hardware
                       maintenance and support.
Market           Local Market:
                       Various civilian and military offices as well as
                       individuals constitute the local market.
                       According to one survey, apart from the armed forces,
                       there are approximately 2,500 private computer
                       systems in Leh itself.
                       Ladakhis are branding conscious and there is a
                       tremendous market for upgrading computer systems.

                 National Market:



                                          13
There is no national market to cater to in this segment.

                  International Market:
                        There is no international market in this area.
Marketing               Awareness drives, pamphlet/poster advertising, radio
Strategy                advertising, short demonstration sessions can
                        generate necessary awareness about the institutes.
                        Leh is small place. Word of mouth is the best mode of
                        advertising.

Economics         During the course of investigation, it was found that certain
                  individuals ran such services out of their houses. They
                  charge a service fee of Rs 400-500 per session, apart from
                  replacement costs for the component. Some of the work is
                  also done as part of the client-building exercise. If started in
                  conjunction with some other business, this sector requires
                  skilled manpower as the only initial investment.
Entrepreneur’s            Using contacts and getting projects.
Role                      Getting a skilled manpower for the work
                          Managing the expenses.
                          Spreading awareness through means mentioned
                          above.



5 Impediments
  Human resources: Manpower is a major problem and definitely a deterrent in
  spreading the use of IT in the region.

  The total population of Ladakh is around 1,20,000. Hence, the manpower base of the
  region is limited. The number of main workers is around 39,841. Of this, about 37%
  are involved in agriculture and related processes. The growth in population is about
  30.42%. Thus, there is a tremendous projected increase in the future. But the
  population in the working age group (20-39) is around 30.6%. Currently, manpower
  is involved in running telephone booths, internet centres and computer institutes.

  The basic education level of Ladakh is low. The pass percentage at school level is as
  low as 42%. IT knowledge among youths is also lagging. Ladakhis have Schedule
  Tribe (ST) certification. This helps them getting easy access to education institutes
  and governmental organisations. People are still not used to Information technology
  and their contact with IT is limited to using internet.

  Youth are enthusiastic about IT, but the major section of the society is still
  comfortable with the present way of living and is not earnest in taking up IT
  education. Government efforts in educating people in IT have just started and are not
  sufficient.


                                             14
Material: It is biggest reason why Ladakh should get into the IT sector. The
  essential disadvantages that Ladakh has in terms of its geographic conditions
  become nullified.

  The IT sector does not require any raw materials as such. It does not have the
  transport problems faced by other mainstream industries. As such, the climate and
  inaccessibility problems become non-issues when it comes to the IT sector.

  Money: Money is not a problem. Venture capital can be raised through government
  and private help.

  Around 15% of the amount available in banks is taken as debt whereas in the rest of
  India it is about 50%. Further, the Ladakhis who were interviewed themselves had
  enough monetary resources to invest in new businesses.

  The government and banks have public schemes and offer loans on easy terms.
  Ladakhi, on account of its unique culture and location, receives NGO support and
  funding from international agencies. This aid should kick start the development
  process and thus help the region to be self sufficient in future.

  Telecommunication Infrastructure: Infrastructure is not proper. Unless steps are
  taken to maintain reliable communication channels and lower internet charges,
  setting up an IT industry in the region will be difficult.

  BSNL is the only service provider. Landline and internet communication have been
  present in Ladakh for sometime now. Mobile telephony was introduced 2-3 years
  ago. The service is bad and needs considerable revamp.

  Power: Power has to be improved if IT is to thrive in the region. In its absence, all
  other policy decisions would not produce the desired effect.

  Power shortage is the common running issue in all the areas we have investigated.
  Currently power is supplied for only 4 hrs per day on an average. DG sets are used
  predominantly to cover the shortage of power.


6 Recommendations/ Further plan of action by LAHDC
6.1 Education
     6.1.1Students
  • Polytechnic and Engineering College
  Setting up of a Polytechnic that provides courses in computer software and hardware
  subjects, video editing, graphic designing etc. is essential. On the other hand, setting
  up an engineering college in the region is not feasible because the number of


                                             15
students opting for engineering is less. Further, the amount of investment required in
faculty, classroom, laboratory and workshop will be huge and there would not be
commensurate revenues to support it. Rather, meritorious students should be
selected after Class XII and given scholarships for further studies. They should be
under obligation to finish their studies and come back to work for the region. This
model has been successfully employed by Bhutan and they are reaping its benefits.
• Computer Education
Compulsory computer education for students in all schools from 6th standard should
be made a norm. Degree of difficulty should be raised gradually so as to ensure
proper assimilation. Further, equal stress should be on the practical as it only will
ensure proper understanding.
• Private Participation in Education
Private institutes have enough manpower and skills available for computer
education. On the other hand, government schools have the infrastructure and
students for such courses. Proper coordination and synergy between these two can
do wonders in the field of IT education. Thus, there is need to bring in private
institutes to teach computer in schools until proper infrastructure is developed by the
government.
• IT Curriculum
The present curriculum is very basic in nature and has been written very badly.
There are grammatical mistakes which need to be rectified. It should be revised
taking into consideration the present industry demands. Industry participation should
be solicited. It should be revised every 2-3 years so as ensure that it remains
updated with the changes in the IT sector. Availability of course books is another big
concern for the students. Government should ensure availability of books before
each course year.
• Encourage Entry of Private Institutes
Private participation in the sector is must to kick start the process. Encourage private
institutes like NIIT, Aptech to set up their training center in the region. However,
proper rules should be framed in order to tackle problems like charging of exorbitant
fees, faculty neglecting classes in favor of private institute, driving illegal mileage out
of the official role etc.
• Course Certifications
Another pressing issue is that of course certification. Most of the courses in Leh are
not certified and hence do not help students get jobs on the basis of it. A DOEACC
certification centre should be opened in Leh.
• IGNOU as the Nodal Agency
IGNOU has a ready and tested framework for computer courses. This can be used in
public schools where there is lack of faculty and proper framework. In fact, IGNOU
can work in an advisory mode.

    6.1.2 Faculty
•   Certification courses for the teachers, if possible in Leh itself.
•   Sufficient time be given to teachers to understand the certification courses.
    Gradual increase in degree of difficulty of the course.
•   Certification be made compulsory for faculties of computer courses


                                            16
•   Specialised teacher for computer education courses.
   •   Source faculty and lab assistants from the plains for the next 3-4 years. This will
       give the local faculties time to understand the subject and get a better hold on it.
   •   Teachers need to be tested for their skill and knowledge every 3 years. This will
       ensure they have updated knowledge of their subjects and are fit for teaching. In
       fact, their salary should be divided into two components: the fixed component and
       variable component. The variable component should be linked to their
       performance in the assessment tests.

6.2 Infrastructure

   •   An STPI unit in Leh should be set up as it can solve a lot of telecommunication
       issues. Government should take the lead in solving some of the financial issues
       that have cropped up of late.
   •   Optical fibre connectivity needs to be installed for telephone lines.
   •   Once optical fibre cables are laid:
           o Separate dedicated lines for internet traffic.
           o Separate communication lines for Armed forces.
   •   The Hill Council should ensure joint ventures between outside contractors and
       those from Ladakh so as to ensure that Ladakhi first gains experience.
   •   District planning should be done in consultation with BSNL.

6.3 Power

   •   Hydroelectric power plant in Saspole should come on line in 5years. This should
       solve part of the energy crisis.
   •   Stress on application of solar power plants/mini solar power plants.
   •   Provide generators to public schools for their IT lab until the hydroelectric plant in
       Saspole becomes operational.

6.4 Awareness & Miscellaneous

   •   An internet server should be set up in Leh itself so as reduce internet charges.
   •   Create job opportunities for computer educated professionals so that there is an
       incentive to learn IT. Gradually, it should be compulsory for government officials
       in clerical jobs and above, to have computer knowledge.
   •   Venture capital funding for start ups and individuals working in the sector. Current
       bank policies are acting as a deterrent to disbursement of loans to local
       entrepreneurs. Policy changes need to be made after consultations with local
       mercantile groups and bank officials.
   •   Spread awareness through local media like AIR, Doordarshan, Ladags Melong
       about the opportunities and avenues available in the IT sector.
   •   Setting of ITI in Leh giving vocational courses in electronic engineering, system
       maintenance and support as required by the telecommunication industry.
   •   Internet facility be made available in schools and colleges.



                                               17
•   Computer journals and magazines like Digit, Chip be made available in
      schools/colleges.
  •   Residential schools be established at each block headquarters. These could
      double up as CIC centers. IT faculty could double up as CIC manager and
      provide basic training and education. The CIC should act as information kiosks
      and dispense updated information about markets, pricing, financing bodies for the
      following areas:
       Sectors                           Sectors
       Agricultural Products             Fruit Processing
       Wool Processing                   Herbs and Medicinal Plants
       Solar and Renewable Energies Cold Regions Technology
                                         Development
       Travel and Tourism                Government Declarations
       Exam and Job Results              General Knowledge
       Educational and Vocational        Interface with Government
       Courses

      The idea is to increase manpower and resource utilisation and generate
      substantial revenues for sustaining such centres.



7 Conclusion

      In conclusion, there are certain observations that have been made with regards to
      the IT sector in Ladakh. These are:

  •   The IT sector cannot operate as a stand-alone sector in the region. It has to push
      other fledgling industries like agriculture and tourism, help them to grow and in
      turn has to grow along with them.

  •   E-governance has been seen as a prospect that could generate sustainable
      entrepreneurial activities. On the contrary, the analysis found that, though e-
      governance is required, it does not seem to have the scope for sustainable
      business opportunities. Every state has a crack software development team at
      the NIC’s state director’s office. They develop all the software applications which
      are then given to district NIC offices. At the district office, the only work left is that
      of installation and data entry. Currently, computerisation of the payroll system has
      already been completed and work on general provident fund is in progress.

      Nevertheless, the importance of e-governance and computerisation of the
      database needs not less stress. It is important for increasing awareness and
      usage of IT in the region. Increased IT usage in turn can generate employment
      opportunities. This responsibility is primarily that of government and has to be
      done through NIC. Computerisation of government processes is still at a nascent
      stage and workload is sufficiently shouldered by NIC. But in future, this may


                                                18
increase and then a certain part of software development and maintenance can
    be outsourced to local software firms.

•   The focus areas that were stressed in the report need not be developed in
    isolation. In fact, the basic bottlenecks in each of the areas are the same, i.e.,
    education and infrastructure. These areas are thus interlinked and development
    of one of more areas will in turn increase the demand for some other sectors.
    Thus, the basic requirement is to ensure policy changes in infrastructure and
    education. Work in infrastructure has already started in telecom and power and
    should take another 5 years or so to get finished. IT education and awareness, on
    the other hand, would require some more time to come up to a level
    commensurate to the requirements of the industry.

    When this happens, it will increase the demand for internet centres, computer
    institutes and hardware businesses. These areas would become economically
    attractive and more people and money would enter these areas. This in turn
    would increase IT usage and there would be a natural progression to BPO and
    low end IT jobs, in the short term, and eventually high end jobs. The action plan is
    shown as below.




The analysis of Information & Communication Technology sector in Ladakh based on
the interviews, field visits and focus group meetings brought to the fore the
importance of education and infrastructure and its current ailing state in the region.
The recommendations suggested would bear fruits only if the implementation is done
properly. Without this, the action plan would not produce the desired results.




                                           19
Abbreviations


AMC             Annual Maintenance Contracts
BPO             Business Process Outsourcing
BSNL            Bharat Sanchar Nigam Limited
CIC             Community Information Center
CII             Confederation of Indian Industry
DG              Diesel Generators
DOEACC          Department of Electronics Accreditation of Computer
                Courses
EU              European Union
FICCI           Federation of Indian Chambers of Commerce & Industry
ICT             Information and Communication Technology
INR             Indian Rupee
IT              Information Technology
LAHDC           Ladakh Autonomous Hill Development Council
LAN             Local Area Network
MNC             Multi-national Companies
NASSCOM         National Association of Software Services and Companies
NGO             Non Governmental Organisation
NIC             National Information Center
OFC             Optical Fibre Cables
PCM             Pulse Code Modulation
SPJIMR          SP Jain Instt. Of Management and Research, Mumbai
STPI            Software Technology Park of India
TDM             Telecom District Manager
TISS            Tata Institute of Social Sciences, Mumbai
WAN             Wide Area Network
WLL             Wireless Local Loop




                                      20
References

  1. www.nasscom.org
  2. Marketing Management – Philip Kotler
  3. www.infosys.com
  4. Ladakh Melong, Issues from 1994 to 2004
  5. Vision 2020- 1st Draft Document
  6. Individuals
        a. Mr. Rigzin Spalbar, CEC, Leh
        b. Mr. Jigmet Takpa, Convenor, Vision 2020
        c. Mr. Sonam Wangchuk, Founder, SECMOL
        d. Mr. Gautam Lal, Telecom District Manager, BSNL, Ladakh
        e. Mr. Sonam Dorjee Namgail, Acting principal, Government Boys Higher
             secondary School
        f. Dr.V. K. Gupta, Principal, Degree College Ladakh
        g. Mr. Bashir Ahmad Dar, Economics lecturer, Degree College Ladakh
        h. Mr. Tariq Hussain Mir, English Professor, Degree College Ladakh
        i.   Mr. Abdul Rashid Dar, Math Professor, Degree College Ladakh
        j. Mr. Habib Shahnawaz, Education professor, Degree College Ladakh
        k. Mr. Sandeep Khanna, Student, Government Boys Higher secondary
             School, Ladakh
        l.   Ms. Pooja Grover, Student, Government Boys Higher secondary School,
             Ladakh
        m. Mr. Dehlex, President, Internet Association, Ladakh
        n. Mr. Raina, Chief Education Office




                                            21

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4 ictwp16aug05

  • 1. Enterprising Ladakh Prosperity, Youth Enterprise and Cultural Values in Peripheral Regions Working Paper No 4 Information & Communication Technology by Suchitra Ramesh Ashish Kumar Bag Center for Development of Corporate Citizenship S P Jain Institute of Management & Research Mumbai July 2005 Ladakh Autonomous Hill Development Council, Leh Druk Pema Karpo Educational Society Drukpa Trust in association with SECMOL i
  • 2. Preface This Working Paper was prepared as part of an 18-month project entitled ‘Enterprising Ladakh’. The Paper seeks to identify economic opportunities available to Ladakhis – especially young Ladakhis - in local, national and international markets. The findings will be discussed at a Workshop in Leh in July 2005, with the objective of identifying economic activities that Ladakhis themselves consider feasible, acceptable and appropriate within Ladakhi society and values. Subsequently, the project team will scope the skills and attributes required to access the preferred market opportunities, while the final stage of the project will outline a new school curriculum to impart enterprise-related skills and motivation to young Ladakhis, alongside traditional teaching of cultural and ecological values. ‘Enterprising Ladakh’ is a project being conducted by the Ladakh Autonomous Hill Development Council (LAHDC) Leh, Druk Pema Karpo Educational Society and Drukpa Trust, in association with SECMOL. The findings set out in this Working Paper are the work of Suchitra Ramesh and Ashish Kumar Bag of the Center for Development of Corporate Citizenship, S P Jain Institute of Management & Research, Mumbai. The work was carried out under the supervision of Professor Jiban Mukhopadyay, Professor M. S. Rao and Professor Nirja Mattoo (Chair of the Centre for Development of Corporate Citizenship). You are kindly invited to communicate your views on this Working Paper to the project team: Project Coordinator 'Enterprising Ladakh' Hemis Complex, Zangsti Leh, Ladakh -194 101 Phone: +91 94191 77536; 252 133 enterprisingladakh@rediffmail.com This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of Ladakh Autonomous Hill Development Council, Druk Pema Karpo Educational Society ii
  • 3. and Drukpa Trust, and can under no circumstances be regarded as reflecting the position of the European Union. iii
  • 4. Executive Summary Sandwiched between the Tibetan plains and the Himalayan ranges is the Land of High Passes called Ladakh. It is one of the districts of the State of Jammu and Kashmir and lies in the north east of the state. It has an extremely hostile climate and its topography is such that it is virtually cut from the rest of the country for half a year. Adding to the woes is the fact that Ladakh is poor in natural resources. All these factors have led to Ladakh being one of the most backward areas in the country. Education levels are poor and restricted to the city areas of Leh and Kargil. Basic infrastructure like roads, transport, and power is in bad shape and people are mostly employed in agriculture, tourism and government/military/para-military jobs. It is with this problem in mind, that Ladakh Autonomous Hill Development Council came up with an ambitious project to turn around the face of Ladakh by the year 2025. This project titled ‘Enterprising Ladakh’ involves developing infrastructure and making policy changes so as to facilitate entrepreneurial activities in 11 different sectors. The idea is to encourage individual ownership of businesses as a mode of sustainable development of Ladakh and it economy. Focus of the Project Information & Communication Technology (ICT) is one of the sectors that provide viable and sustainable opportunities for entrepreneurial activities in the region. Certain disadvantages that Ladakh has with respect to other sectors in terms of lack of raw materials and inaccessibility for 6 months are nullified when it comes to ICT. However, ICT is in nascent state in the region. There are other problems that plague the development of this sector and can cause serious damage if not rectified in time. Scope of the Project Exhaustive analysis of the sector was done through interviews, focus group meetings and field visits. Feasible areas of business were identified as ‘Low End IT solutions’, Internet Centres, Computer Institutes, Hardware Maintenance Contracts and Telecom Solutions. However, these become feasible only when certain ground level changes are made in the area of education and infrastructure. The Outcomes generated This report talks about the various recommendations and policy changes that are required to take care of the bottlenecks discussed above. Essential amongst them is allowing private participation in the field of education. Private institutes have the expertise and manpower to provide quality education. On the other hand, government has the students and the necessary infrastructure to complement this expertise. Much of the current problems stems from the fact that there is not much coordination and cooperation between the two. Institutes like NIIT, Aptech and IGNOU can provide ideal support to government initiatives. iv
  • 5. Further, the current ICT syllabus is in disarray. There are grammatical mistakes and no order in the difficulty level of the courses. Certain topics like computer ethics which, though important, have been given undue coverage and have made the course more theoretical. The syllabus needs to be revised and should be done in conjunction with the industry personnel and domain experts. There is also need for setting a Polytechnic in the region that can provide vocational courses in computer designing, programming, movie software, accounting etc. There has been much expectation regarding the viability of e-governance projects as a mean of generating employment opportunity. Upon analysis, it was found that computerisation of government offices can be completely done by the existing manpower in the NIC office. Most of the software applications that are used in government offices are developed by a crack software development team that works at the Director’s office in a region. These software packages are then implemented at the district offices by the respective NIC offices. Since, the only work left at that level is that of installation and data entry, it can very well be done by the current NIC office. Thus, as a sustainable business generating proposition, e-governance projects does not offer many opportunities. In the case of infrastructure, the laying of optical fibre cables and installation of STPI towers at Stok and Spituk should ease the telecommunication situation in the region. The upcoming power plant in Saspole would generate 50 KWH of power and should be sufficient to meet the power requirements of Leh. Solar generation has shown good potential in Ladakh and work has already started in certain regions of Leh in this regard. Government should encourage mini solar generating plants at each village so that they can complement the bigger plant at Saspole when it becomes operational. Other suggestions are detailed in the report. If these are implemented, the march towards Vision 2025 should not be difficult. But the crux of everything lies in implementation. If it is not implemented properly, then all the suggestions and recommendations will cease to be effective and just remain paperwork. v
  • 6. Table of contents 1 Introduction to the IT sector .................................................................................................7 2 Vision 2020.................................................................................................................................7 3 Comparative Advantage of Ladakh Region ......................................................................8 4 From Comparative advantage to Competitive advantage.............................................8 4.1 Business Process Outsourcing and IT Solutions ....................................................................8 4.2 Setting up of Internet Centers...............................................................................................10 4.3 Computer Institutes and Tutoring ........................................................................................12 4.4 Hardware Maintenance Contracts ........................................................................................13 5 Impediments............................................................................................................................14 6 Recommendations/ Further plan of action by LAHDC.................................................15 6.1 Education..............................................................................................................................15 6.1.1Students ..............................................................................................................................15 6.1.2 Faculty...............................................................................................................................16 6.2 Infrastructure ........................................................................................................................17 6.3 Power....................................................................................................................................17 6.4 Awareness & Miscellaneous ................................................................................................17 7 Conclusion...............................................................................................................................18 Abbreviations .............................................................................................................................20 References ..................................................................................................................................21 6
  • 7. 1 Introduction to the IT sector The Information & Communication Technology (ICT) sector encompasses a whole gamut of areas ranging from Business Process Outsourcing (BPO) to a variety of telecommunication projects. However, given the state of infrastructure and education levels in Ladakh, the scope of the project had been limited to analysing the feasibility of the following areas: • Business process outsourcing • Information technology (IT) solutions • IT Park • Setting up internet centers • Computer Institutes and tutoring • Hardware maintenance contracts • Telecom solutions for better connectivity and associated employment avenues 2 Vision 2020 The Vision document envisages IT to be the tool that will enable Ladakh to achieve the goal of becoming a strong, prosperous and self- reliant community. It will enable the region in wealth creation and generation of high quality employment. The services of information and communication technology can be applied to • Promotion of e-governance to bring in efficiency and accountability • Promotion of IT and IT based education • Removing the bottleneck in connectivity and communication with the rest of the world • Computerisation of all offices, records and data • Build confidence in the people of Ladakh in IT and its future scope in education, economic and human resources development and overall prosperity of the region. • Micro-level planning by the use of ICT-enabled services like GIS and DPS The objective of the Hill Council is make Ladakh an IT-based region by the year 2025 to cater to: • Employment generation • IT led economic growth • Manpower generation • Planning through IT • IT education • Interconnecting villages, blocks, towns 7
  • 8. 3 Comparative Advantage of Ladakh Region Ladakh has no comparative advantage in the field of the ICT as such at this point. But if there is any sector that can open up prospects for other sunshine sectors in Ladakh, then it is ICT. However, because of the following factors, ICT in Ladakh may become important: 1. Independence of the ICT industry on climate, natural resources and accessibility. Thus, wherein other industries may fail, an ICT sector still has a chance. 2. ICT will not affect the ecosystem and the environmental balance of the region, unlike other industries. Thus, its acceptability by the masses and the politic is easier. 3. Initially, jobs like that of the government, armed forces and tourism were easily available and people were satisfied. But, of late, the job opportunities in these areas have stagnated and unemployment has been on the rise. ICT provides a viable resource for the people. 4. People of the state are witness to a boom in ICT in the rest of the country and would like to follow the example in order to bring prosperity to the economy. 5. Traders and businessmen are increasingly looking at markets outside Ladakh. They need all possible information about these markets. They need to communicate to these far flung markets to increase their presence. Internet can provide them with this opportunity. 6. The Hill Council has understood the potential of this sector and taken steps to increase IT awareness in the state. 4 From Comparative advantage to Competitive advantage 4.1 Business Process Outsourcing and IT Solutions AREA DESCRIPTION Scale and Ladakhis are not sufficiently comfortable with English. Scope Thus, in the short run, voice-based BPO support looks less feasible. However, with STPI installing towers in Leh, the internet connectivity should improve. Email based BPO services is one potential area in this regard. Such activities do not require any substantial skills and can be provided by Ladakhis. Local firms in travel and tourism, agriculture and other sectors do not have much IT support. Providing them these services in the form of creation of websites, CD- ROMs can also be looked at. Present websites made in Delhi cost around Rs 40,000- 50,000 when in fact the same work in Ladakh would cost Rs 10,000- 15,000. Further, hassles like miscommunications and 8
  • 9. delay in adapting and upgrading can be avoided. Thus, there is huge potential in this area. Ladakhis can also provide their services to the printing industry as they have good talent and interest in desk- top publishing (DTP) and graphic designing. Software support to movies and documentaries made in Ladakh is another area that can be included in the scope of the BPO and IT solutions. Website consisting details of flourishing sectors like agriculture, travel and wool processing can be created which can help those involved in these sectors. It can carry information like potential markets, prices and financing options that can help these people. Market Local Market: There are 100-120 travel agencies and about 110 guest houses in Leh. Out of them only about 10% of them have websites of their own. There is untapped market in this segment. There are many agriculture product processing, wool processing and other firms that need IT support and services. These include creation of industry websites (on the line of e-choupal), CD-ROMs, advertisements etc. National Market: STPI pools all the projects that it gets and distributes them to its regional units. Starting an STPI unit at Leh would ensure certain projects coming to Ladakhi firms. Email-based support services to Banks, Travel agencies, Mercantile Cooperatives. International Market: There is no immediate potential in the international market as the number of the players and the complexity of projects is too high for Ladakhis to get into the area in an economically viable way. Economics BPO and IT solutions as a complete individual effort is difficult in Ladakh. Government has come up with the idea of an IT park incubation centre. This initiative is justified and should be furthered. It will lower the initial investment for any individual, bring projects into Ladakh and thus make the 9
  • 10. sector viable. Only a coordinated effort as this can help Ladakh establish a toe-hold in the IT industry in India. Cost Heading (per annum) Amount (in Rs) Office Space Rent 50,000 Hardware Rent (an average 25,000 of 5 computers @ Rs 5000/- each) Internet Connectivity ( @ Rs 24,000 2000/- per month) Electricity Rent 12,000 Total Rs 1,11,000 Expenditures an entrepreneur has to pay in the IT park A low-end IT project relating to conversion of PDF document to Word fetches Rs 200,000. Without the IT park concept, such a project would have been unviable. Sustainability Presently 10-15 MCAs are working in this sector. The number is set to quadruple in the coming couple of years. Manpower should increase and nullify the current shortage issue. Infrastructure is also being improved. This should improve connectivity and bring down the initial costs. With proper governmental support, the IT sector can boom to stand up on it own. The support should not be in term of kind or cash. Rather, policy support which favours competition and quality should be provided. Entrepreneur’s Getting manpower under one banner. Role Registering the firm with STPI and bagging the projects. Registering in the IT Park to avail the facilities. Managing the finances. 4.2 Setting up of Internet Centers AREA DESCRIPTION Scale and Providing internet surfing and e-mail facilities. Scope There are already many internet centres in Leh. Further, increase in scale could be in terms of increasing reliability, speed and thus, better service. Market Local Market: The locals, students and the residents of the place who avoid surfing because of exorbitant costs can be brought back if proper facilities are in place. 10
  • 11. National Market: Approximately 14,000 Indian tourists visit Ladakh every year. These are usually high-income Indians, who have a good knowledge and appetite for the internet. Proper facilities can bring in much business from this segment. International Market: Similarly, 21,000 foreign tourists visit Ladakh every year. They can provide substantial revenues to the sector. Certain tourists would like to work from Ladakh if proper connections are available. This would extend their stay and hence tourism in return. Marketing There is no requirement of marketing these internet Strategy centres. There is a substantial number of them in the region. The only bottleneck is the infrastructure. Economics Cost Heading (per annum) Amount (in Rs) Setting up cost 40,000 Rent for shop 25,000 Internet Connectivity 15,000 Diesel Generator Set 15,000 Fuel Costs 12,000 Salaries (@Rs 4000/- for a 48,000 single employee) Total Rs 1,55,000 Cost heads of an Internet center with STPI Towers in operation Assuming, Internet is made available at Rs 20/- per hour and the number of customers per day is 20 who surf for at least 1 hour. Thus, the daily revenues equal Rs 400/-. Time for breakeven is approximately 3 years (given cybercafés do not work for the whole year). Thus, Internet centres are a viable area of business given that plan to install STPI towers is implemented. Sustainability As long as tourists and local residents subscribe to IT, internet centres will be feasible. Since, government interference is minimal, this is a sustainable business proposition for an entrepreneur. Entrepreneur’s Getting internet connection from STPI/BSNL Role Setting up shop at a viable place Managing the finances. 11
  • 12. 4.3 Computer Institutes and Tutoring AREA DESCRIPTION Scale and Computer course for students, locals and government Scope officials There are approximately 12,000 students, 5,000 government employees and other people who would be interested in IT education and hence form the target market. Market Local Market: The local market consist of approximately 30% of the population who are in the age group of 15-35 years (total population 1,20,000) that would, by choice or professional compulsion, need computer education. National Market: There is no national market to cater to in this segment. International Market: There is no international market in this area. Marketing A particular segment (age group of 15-35) has to be Strategy targeted before the rest of the populace can get into IT education. Awareness drives, pamphlet/poster advertising, radio advertising, short demonstration sessions in schools can generate necessary awareness about the institutes. Leh is a small place. Word of mouth is the best mode of advertising. Projecting successful candidates who get proper jobs after completing their courses can another source of marketing. Course certification is very important and needs to be addressed. Economics Cost Heading (per annum) Amount (in Rs) Setting up cost 40,000 Rent for shop 25,000 Diesel Generator Set 15,000 Fuel Costs 12,000 Salaries (@Rs 4000/- for a 2 96,000 employees) Total Rs 1,88,000 Cost heads of a computer institute The exact revenue package for computer institutes could not 12
  • 13. be obtained. Owners of 3 of the most recognised institutes in the region were interviewed. None had posted any profits for the last 3-4 years (the oldest of them was established in the year 2000). But the owners are optimistic of the situation and expect growth in students in the future. The sector will become financially viable in the near future. Sustainability Of the 25 odd students who attended a focus group meeting in Govt. Degree College, Leh, only one was pursuing an IT course. In the Boys Government High School, Leh only 46 out of the 146 students have opted for a computer course. This gives an indication of the lack of IT education amongst the students. New courses have been started in these institutes, which have increased student enrolment by as much as 20-30%. Further, 30% per decade is the rate of increase in the population of Ladakh. There is continuous addition of manpower to the populace. These figures indicate a huge untapped market that makes this segment sustainable. Entrepreneur’s Getting office space and hardware facilities. Role Getting faculty for IT Getting the courses recognised. Spreading awareness through means the mentioned above. 4.4 Hardware Maintenance Contracts AREA DESCRIPTION Scale and Government offices, NGOs, schools and other Scope establishments that have computer systems and need hardware support. There is a sizeable presence of the army and other para-military forces that also require hardware maintenance and support. Market Local Market: Various civilian and military offices as well as individuals constitute the local market. According to one survey, apart from the armed forces, there are approximately 2,500 private computer systems in Leh itself. Ladakhis are branding conscious and there is a tremendous market for upgrading computer systems. National Market: 13
  • 14. There is no national market to cater to in this segment. International Market: There is no international market in this area. Marketing Awareness drives, pamphlet/poster advertising, radio Strategy advertising, short demonstration sessions can generate necessary awareness about the institutes. Leh is small place. Word of mouth is the best mode of advertising. Economics During the course of investigation, it was found that certain individuals ran such services out of their houses. They charge a service fee of Rs 400-500 per session, apart from replacement costs for the component. Some of the work is also done as part of the client-building exercise. If started in conjunction with some other business, this sector requires skilled manpower as the only initial investment. Entrepreneur’s Using contacts and getting projects. Role Getting a skilled manpower for the work Managing the expenses. Spreading awareness through means mentioned above. 5 Impediments Human resources: Manpower is a major problem and definitely a deterrent in spreading the use of IT in the region. The total population of Ladakh is around 1,20,000. Hence, the manpower base of the region is limited. The number of main workers is around 39,841. Of this, about 37% are involved in agriculture and related processes. The growth in population is about 30.42%. Thus, there is a tremendous projected increase in the future. But the population in the working age group (20-39) is around 30.6%. Currently, manpower is involved in running telephone booths, internet centres and computer institutes. The basic education level of Ladakh is low. The pass percentage at school level is as low as 42%. IT knowledge among youths is also lagging. Ladakhis have Schedule Tribe (ST) certification. This helps them getting easy access to education institutes and governmental organisations. People are still not used to Information technology and their contact with IT is limited to using internet. Youth are enthusiastic about IT, but the major section of the society is still comfortable with the present way of living and is not earnest in taking up IT education. Government efforts in educating people in IT have just started and are not sufficient. 14
  • 15. Material: It is biggest reason why Ladakh should get into the IT sector. The essential disadvantages that Ladakh has in terms of its geographic conditions become nullified. The IT sector does not require any raw materials as such. It does not have the transport problems faced by other mainstream industries. As such, the climate and inaccessibility problems become non-issues when it comes to the IT sector. Money: Money is not a problem. Venture capital can be raised through government and private help. Around 15% of the amount available in banks is taken as debt whereas in the rest of India it is about 50%. Further, the Ladakhis who were interviewed themselves had enough monetary resources to invest in new businesses. The government and banks have public schemes and offer loans on easy terms. Ladakhi, on account of its unique culture and location, receives NGO support and funding from international agencies. This aid should kick start the development process and thus help the region to be self sufficient in future. Telecommunication Infrastructure: Infrastructure is not proper. Unless steps are taken to maintain reliable communication channels and lower internet charges, setting up an IT industry in the region will be difficult. BSNL is the only service provider. Landline and internet communication have been present in Ladakh for sometime now. Mobile telephony was introduced 2-3 years ago. The service is bad and needs considerable revamp. Power: Power has to be improved if IT is to thrive in the region. In its absence, all other policy decisions would not produce the desired effect. Power shortage is the common running issue in all the areas we have investigated. Currently power is supplied for only 4 hrs per day on an average. DG sets are used predominantly to cover the shortage of power. 6 Recommendations/ Further plan of action by LAHDC 6.1 Education 6.1.1Students • Polytechnic and Engineering College Setting up of a Polytechnic that provides courses in computer software and hardware subjects, video editing, graphic designing etc. is essential. On the other hand, setting up an engineering college in the region is not feasible because the number of 15
  • 16. students opting for engineering is less. Further, the amount of investment required in faculty, classroom, laboratory and workshop will be huge and there would not be commensurate revenues to support it. Rather, meritorious students should be selected after Class XII and given scholarships for further studies. They should be under obligation to finish their studies and come back to work for the region. This model has been successfully employed by Bhutan and they are reaping its benefits. • Computer Education Compulsory computer education for students in all schools from 6th standard should be made a norm. Degree of difficulty should be raised gradually so as to ensure proper assimilation. Further, equal stress should be on the practical as it only will ensure proper understanding. • Private Participation in Education Private institutes have enough manpower and skills available for computer education. On the other hand, government schools have the infrastructure and students for such courses. Proper coordination and synergy between these two can do wonders in the field of IT education. Thus, there is need to bring in private institutes to teach computer in schools until proper infrastructure is developed by the government. • IT Curriculum The present curriculum is very basic in nature and has been written very badly. There are grammatical mistakes which need to be rectified. It should be revised taking into consideration the present industry demands. Industry participation should be solicited. It should be revised every 2-3 years so as ensure that it remains updated with the changes in the IT sector. Availability of course books is another big concern for the students. Government should ensure availability of books before each course year. • Encourage Entry of Private Institutes Private participation in the sector is must to kick start the process. Encourage private institutes like NIIT, Aptech to set up their training center in the region. However, proper rules should be framed in order to tackle problems like charging of exorbitant fees, faculty neglecting classes in favor of private institute, driving illegal mileage out of the official role etc. • Course Certifications Another pressing issue is that of course certification. Most of the courses in Leh are not certified and hence do not help students get jobs on the basis of it. A DOEACC certification centre should be opened in Leh. • IGNOU as the Nodal Agency IGNOU has a ready and tested framework for computer courses. This can be used in public schools where there is lack of faculty and proper framework. In fact, IGNOU can work in an advisory mode. 6.1.2 Faculty • Certification courses for the teachers, if possible in Leh itself. • Sufficient time be given to teachers to understand the certification courses. Gradual increase in degree of difficulty of the course. • Certification be made compulsory for faculties of computer courses 16
  • 17. Specialised teacher for computer education courses. • Source faculty and lab assistants from the plains for the next 3-4 years. This will give the local faculties time to understand the subject and get a better hold on it. • Teachers need to be tested for their skill and knowledge every 3 years. This will ensure they have updated knowledge of their subjects and are fit for teaching. In fact, their salary should be divided into two components: the fixed component and variable component. The variable component should be linked to their performance in the assessment tests. 6.2 Infrastructure • An STPI unit in Leh should be set up as it can solve a lot of telecommunication issues. Government should take the lead in solving some of the financial issues that have cropped up of late. • Optical fibre connectivity needs to be installed for telephone lines. • Once optical fibre cables are laid: o Separate dedicated lines for internet traffic. o Separate communication lines for Armed forces. • The Hill Council should ensure joint ventures between outside contractors and those from Ladakh so as to ensure that Ladakhi first gains experience. • District planning should be done in consultation with BSNL. 6.3 Power • Hydroelectric power plant in Saspole should come on line in 5years. This should solve part of the energy crisis. • Stress on application of solar power plants/mini solar power plants. • Provide generators to public schools for their IT lab until the hydroelectric plant in Saspole becomes operational. 6.4 Awareness & Miscellaneous • An internet server should be set up in Leh itself so as reduce internet charges. • Create job opportunities for computer educated professionals so that there is an incentive to learn IT. Gradually, it should be compulsory for government officials in clerical jobs and above, to have computer knowledge. • Venture capital funding for start ups and individuals working in the sector. Current bank policies are acting as a deterrent to disbursement of loans to local entrepreneurs. Policy changes need to be made after consultations with local mercantile groups and bank officials. • Spread awareness through local media like AIR, Doordarshan, Ladags Melong about the opportunities and avenues available in the IT sector. • Setting of ITI in Leh giving vocational courses in electronic engineering, system maintenance and support as required by the telecommunication industry. • Internet facility be made available in schools and colleges. 17
  • 18. Computer journals and magazines like Digit, Chip be made available in schools/colleges. • Residential schools be established at each block headquarters. These could double up as CIC centers. IT faculty could double up as CIC manager and provide basic training and education. The CIC should act as information kiosks and dispense updated information about markets, pricing, financing bodies for the following areas: Sectors Sectors Agricultural Products Fruit Processing Wool Processing Herbs and Medicinal Plants Solar and Renewable Energies Cold Regions Technology Development Travel and Tourism Government Declarations Exam and Job Results General Knowledge Educational and Vocational Interface with Government Courses The idea is to increase manpower and resource utilisation and generate substantial revenues for sustaining such centres. 7 Conclusion In conclusion, there are certain observations that have been made with regards to the IT sector in Ladakh. These are: • The IT sector cannot operate as a stand-alone sector in the region. It has to push other fledgling industries like agriculture and tourism, help them to grow and in turn has to grow along with them. • E-governance has been seen as a prospect that could generate sustainable entrepreneurial activities. On the contrary, the analysis found that, though e- governance is required, it does not seem to have the scope for sustainable business opportunities. Every state has a crack software development team at the NIC’s state director’s office. They develop all the software applications which are then given to district NIC offices. At the district office, the only work left is that of installation and data entry. Currently, computerisation of the payroll system has already been completed and work on general provident fund is in progress. Nevertheless, the importance of e-governance and computerisation of the database needs not less stress. It is important for increasing awareness and usage of IT in the region. Increased IT usage in turn can generate employment opportunities. This responsibility is primarily that of government and has to be done through NIC. Computerisation of government processes is still at a nascent stage and workload is sufficiently shouldered by NIC. But in future, this may 18
  • 19. increase and then a certain part of software development and maintenance can be outsourced to local software firms. • The focus areas that were stressed in the report need not be developed in isolation. In fact, the basic bottlenecks in each of the areas are the same, i.e., education and infrastructure. These areas are thus interlinked and development of one of more areas will in turn increase the demand for some other sectors. Thus, the basic requirement is to ensure policy changes in infrastructure and education. Work in infrastructure has already started in telecom and power and should take another 5 years or so to get finished. IT education and awareness, on the other hand, would require some more time to come up to a level commensurate to the requirements of the industry. When this happens, it will increase the demand for internet centres, computer institutes and hardware businesses. These areas would become economically attractive and more people and money would enter these areas. This in turn would increase IT usage and there would be a natural progression to BPO and low end IT jobs, in the short term, and eventually high end jobs. The action plan is shown as below. The analysis of Information & Communication Technology sector in Ladakh based on the interviews, field visits and focus group meetings brought to the fore the importance of education and infrastructure and its current ailing state in the region. The recommendations suggested would bear fruits only if the implementation is done properly. Without this, the action plan would not produce the desired results. 19
  • 20. Abbreviations AMC Annual Maintenance Contracts BPO Business Process Outsourcing BSNL Bharat Sanchar Nigam Limited CIC Community Information Center CII Confederation of Indian Industry DG Diesel Generators DOEACC Department of Electronics Accreditation of Computer Courses EU European Union FICCI Federation of Indian Chambers of Commerce & Industry ICT Information and Communication Technology INR Indian Rupee IT Information Technology LAHDC Ladakh Autonomous Hill Development Council LAN Local Area Network MNC Multi-national Companies NASSCOM National Association of Software Services and Companies NGO Non Governmental Organisation NIC National Information Center OFC Optical Fibre Cables PCM Pulse Code Modulation SPJIMR SP Jain Instt. Of Management and Research, Mumbai STPI Software Technology Park of India TDM Telecom District Manager TISS Tata Institute of Social Sciences, Mumbai WAN Wide Area Network WLL Wireless Local Loop 20
  • 21. References 1. www.nasscom.org 2. Marketing Management – Philip Kotler 3. www.infosys.com 4. Ladakh Melong, Issues from 1994 to 2004 5. Vision 2020- 1st Draft Document 6. Individuals a. Mr. Rigzin Spalbar, CEC, Leh b. Mr. Jigmet Takpa, Convenor, Vision 2020 c. Mr. Sonam Wangchuk, Founder, SECMOL d. Mr. Gautam Lal, Telecom District Manager, BSNL, Ladakh e. Mr. Sonam Dorjee Namgail, Acting principal, Government Boys Higher secondary School f. Dr.V. K. Gupta, Principal, Degree College Ladakh g. Mr. Bashir Ahmad Dar, Economics lecturer, Degree College Ladakh h. Mr. Tariq Hussain Mir, English Professor, Degree College Ladakh i. Mr. Abdul Rashid Dar, Math Professor, Degree College Ladakh j. Mr. Habib Shahnawaz, Education professor, Degree College Ladakh k. Mr. Sandeep Khanna, Student, Government Boys Higher secondary School, Ladakh l. Ms. Pooja Grover, Student, Government Boys Higher secondary School, Ladakh m. Mr. Dehlex, President, Internet Association, Ladakh n. Mr. Raina, Chief Education Office 21