This document discusses trends in mobile media usage among millennials in the United States. It provides statistics showing growth in mobile usage from 2010 to 2013. Graphics show time spent on mobile media surpassing other forms of media like TV and online. The document then covers trends in mobile advertising including the use of HTML5 for rich media ads, video ads on multiple screens, and greater integration of social features into mobile apps and campaigns. Specific examples are given of rich media and social mobile ads.
The document discusses social media crisis communication management. It emphasizes the importance of monitoring social media, choosing the right messaging and communication channels, and being prepared to respond in real-time. Effective social media crisis management requires planning, training, and establishing guidelines for responding to issues that arise on social networks.
The document discusses the launch of the Samsung Galaxy Camera, an Android-based camera that allows sharing photos directly to social networks. It was released in September 2012 and combines features of a digital camera and smartphone. The camera sold over 5093 units in its first month on the market in Korea, with 70% of buyers being new to Samsung and 54% switching from DSLR cameras due to the Galaxy Camera's sharing capabilities and Android operating system.
This document discusses trends in mobile media usage among millennials in the United States. It provides statistics showing growth in mobile usage from 2010 to 2013. Graphics show time spent on mobile media surpassing other forms of media like TV and online. The document then covers trends in mobile advertising including the use of HTML5 for rich media ads, video ads on multiple screens, and greater integration of social features into mobile apps and campaigns. Specific examples are given of rich media and social mobile ads.
The document discusses social media crisis communication management. It emphasizes the importance of monitoring social media, choosing the right messaging and communication channels, and being prepared to respond in real-time. Effective social media crisis management requires planning, training, and establishing guidelines for responding to issues that arise on social networks.
The document discusses the launch of the Samsung Galaxy Camera, an Android-based camera that allows sharing photos directly to social networks. It was released in September 2012 and combines features of a digital camera and smartphone. The camera sold over 5093 units in its first month on the market in Korea, with 70% of buyers being new to Samsung and 54% switching from DSLR cameras due to the Galaxy Camera's sharing capabilities and Android operating system.