Over 8,000 photos were shared on Instagram as part of the #30DaysOfHWOL social media campaign in June 2015, generating over 3 million impressions and 235,000 fan engagements. The most shared content included photos of food/snacks/recipes (40%) and pre/post-workout selfies (10%). Over 5,000 clicks were made to the #30DaysOfHWOL page and more than 1,000 entries were received for a giveaway promotion during the campaign.

2. HIGH-LEVEL RESULTS
• Over 8K+ Photos Shared on Instagram
• 3 Million+ Total Campaign Impressions
Includes all #30DaysOfHWOL content shared
on Life Time national, Life Time local, and
campaign participant’s personal channels.
• 5K+ Clicks to #30DaysOfHWOL Page
• Over 1K Entries for LT BUCK$ Giveaway
• 235K+ Total Fan Engagements
7/23/2015 // Life Time – The Healthy Way of Life Company℠
#30DAYSOFHWOL: SOCIAL MEDIA CAMPAIGN
JUNE 2015
#30DaysOFHWOL BRANDED LOCKUP
LT BUCK$ PROMO SPONSOR CONTENT

3. Food/Snacks/Recipes – 40%
#30DAYSOFHWOL
JUNE 2015
7/23/2015 // Life Time – The Healthy Way of Life Company℠
Metric Impressions Engagements Clicks
Life Time Facebook,
Instagram, & Twitter
1,178,615 10,667 5K
Member Photos
Shared (7,480)
1,832,600 224,400 N/A
TOTALS 3,011,215 235,067 5K
MOST SHARED CONTENT
1
2
4
3 Pre/Post-Workout Selfies – 10%
Workout Gear – 5%
In-Club Activities (GF, Training) – 20%