We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
With the goal of making an intangible product relatable and increasing Facebook engagement and reach, I created the #SolarSelfie contest to capitalize on the selfie trend and introduce a human element to the marketing of a technical product.
We wanted to say Thank You to the first doctor we ever called out to via Digital so using a digital only video, we asked users on social media to watch the video and #CallMomNow.
Being topical, relevant and consumer-friendly made the campaign see high outreach, influencer engagements and industry leaders speak out loud and perform the action we asked them to... Call their Mother's and tell them how much they loved them.
With the video reaching over 500,000 views and an outreach in Millions, #CallMomNow was an interesting Mother's Day campaign by MindShift Interactive that received great positive feedback.
With the goal of making an intangible product relatable and increasing Facebook engagement and reach, I created the #SolarSelfie contest to capitalize on the selfie trend and introduce a human element to the marketing of a technical product.
http://bit.ly/1TFnQPx The New Revenue Sharing Program Is Launching March 27.
The system is simple and easy. Perform some easy tasks daily and get paid on successful completion. Take Your Position Now !!
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
A lecture given by Meg Orciari, from the Yale Rudd Center for Food Policy and Obesity, to students in the class "Making Sense of Social Media" at the University of Hartford.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
http://bit.ly/1TFnQPx The New Revenue Sharing Program Is Launching March 27.
The system is simple and easy. Perform some easy tasks daily and get paid on successful completion. Take Your Position Now !!
Max Bupa Health Insurance & MindShift Interactive worked together to build awareness for the Season 3 of Walk For Health 2014.
#WalkForHealth 2014 worked towards creating a MindShift amongst consumers to walk towards a better lifestyle, encouraging their friends and family members to come along with them.
With a strong messaging, MindShift created a strategy across digital, using their website, social media presence on Facebook, Twitter, Google +, Youtube, Instagram and leveraging WhatsApp Marketing to drive users to Register for the event via social media and to encourage others too.
The campaigns run on Twitter, Facebook drove massive amount of participation through the Application developed for users to Pledge their participation for the walk, while the Google Hangout done through Influencers such as Mickey Mehta raises interesting questions by followers and fans towards ensuring a healthier lifestyle. Instagram was an innovative addition to our social media strategy, making a generic handle, @WalkForHealth, which shared visuals of people walking and living a fitter lifestyle. The Instagram handle also proved to be an interesting mix to the overall social media strategy as it enabled the brand to upload Instagram Videos that linked back to Twitter & Facebook.
A lecture given by Meg Orciari, from the Yale Rudd Center for Food Policy and Obesity, to students in the class "Making Sense of Social Media" at the University of Hartford.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Boosting Event Participation with Social MediaSignUp.com
TexasPTA Conference 2017 - Karen Bantuveris Facilitator Presentation: Boosting Event Participation for your PTA group with Social Media. Get more parents involved with your school parent group activities.
2. HIGH-LEVEL RESULTS
• Over 8K+ Photos Shared on Instagram
• 3 Million+ Total Campaign Impressions
Includes all #30DaysOfHWOL content shared
on Life Time national, Life Time local, and
campaign participant’s personal channels.
• 5K+ Clicks to #30DaysOfHWOL Page
• Over 1K Entries for LT BUCK$ Giveaway
• 235K+ Total Fan Engagements
7/23/2015 // Life Time – The Healthy Way of Life Company℠
#30DAYSOFHWOL: SOCIAL MEDIA CAMPAIGN
JUNE 2015
#30DaysOFHWOL BRANDED LOCKUP
LT BUCK$ PROMO SPONSOR CONTENT
3. Food/Snacks/Recipes – 40%
#30DAYSOFHWOL
JUNE 2015
7/23/2015 // Life Time – The Healthy Way of Life Company℠
Metric Impressions Engagements Clicks
Life Time Facebook,
Instagram, & Twitter
1,178,615 10,667 5K
Member Photos
Shared (7,480)
1,832,600 224,400 N/A
TOTALS 3,011,215 235,067 5K
MOST SHARED CONTENT
1
2
4
3 Pre/Post-Workout Selfies – 10%
Workout Gear – 5%
In-Club Activities (GF, Training) – 20%