The poster is for the film '300' and depicts soldiers forcing enemies off a cliff, indicating a gory war film genre. The sepia tones and splashes of red establish a dark, ominous tone tied to blood and violence. The target audience is older teenagers and adults who enjoy war and action films, attracted by the depiction of battle and blood. The film is based on a graphic novel and directed by the maker of another popular film, distinguishing it from similar war films. Major production companies involved in distribution and promotion include Warner Brothers, Legendary Pictures, and Virtual Studios.

1. Poster analyzed: 300
1. What is the title of the film? What can you say about the way in which the title graphics
have been written?
The title of the film is '300'. It has been written as though in smeared blood across the right hand
middle of the page to clearly indicate the gory nature of the film.
2. Describe the key images on your poster. Why have they been chosen? What other
pictures can you see?
The image on the poster is of a well trained group of strong looking soldiers forcing and pushing
people (enemies) off a cliff. The image seems to have been chose for its ability to both excite and
arouse curiosity and to put across the clear gory and merciless nature of the film
3. What do you think the film will be about? What type or genre of film will it be? What
makes you say this?
The poster makes me think that the film takes place in and is about a war. The title of '300' also
makes me think that the number is significant to the film somehow but won't be revealed as how until
watched.
4. Who is starring in the film? Where are the stars’ names placed on the poster? Why?
The people starring in the film are not shown on the poster.
5. What are the most important colours on your poster? Why do you think these were
chosen?
The most important colours on the poster are that of the sepia type background which makes the
whole poster darker and therefore more ominous and threatening whilst red is also very important
because it signifies blood which ties in with the genre of film and a big part of the film.
6. What is the tagline?
The tagline is 'Prepare for Glory' which insinuates that the film is about pride and attaining glory and
glory being the most important thing.
7. Who do you think is the target audience for the film? How has the poster been made
attractive to these people?
The target audience for the film is definitely for older people, 15+ and those that like war and action
films, also gory films. It has been made attractive by the clear sign that two sides are at war and
fighting and the constant use of the colour blood red and how there are splashes of 'blood' all over the
poster would appeal to the gory liking types.
8. What do you think is the Unique Selling Point (USP) of this film? (What makes it
different from other films like it?)
What makes it different from most other films is that it was directed by someone who made a fantastic
well-known, well-liked film and that it was originally a graphic novel.
9. What information can you find in the credit block?
Mostly the producers, director, people who contributed to the music side of things.
10. Who are the companies involved in the distribution and promotion of this film?
Warner brothers, Legendary pictures and Virtual studios.