1) 3G is the third generation of cellular technology that focuses on digital data in addition to voice. It uses technologies like WCDMA and CDMA2000 1x EV-DO. 2) 3G aims to provide high-speed mobile data services like video calling through personal communicators, connecting people to express identities, optimizing traffic, and enabling social learning through community connections. 3) For 3G to succeed, cellular operators need to separate into network providers and service providers while content providers learn the technologies and needs to deliver customized services across different user groups.

1. 3G – Be Technologized
Ideas for Today and Tomorrow
By Dev Yusmananda
Presented at G-Motion Seminar 14 May 2005,
at Institute Teknologi Bandung, INDONESIA

2. Dev Yusmananda
Technology Management Strategist
Regular Information Technology Columnist at KOMPAS
Sr. Manager at PT Excelcomindo Pratama
Associate at McKinsey&Company (past)
Business Representative at METRODATA/Sun Microsystem
(past)

3. 3G – Be Technologized
… What’s that?
What is Technologized?
What is 3G?

4. What is Technologized?
“be technologized” is a matter of ability to grab the
opportunities delivered by the technology
To be able to grab the opportunities …….
…… we need to know what are the opportunities avail.
To be able to know what are available ….
…… we need to study the TECHNOLOGY

5. NOW …
What is 3G?
G = Generation; 3G is the third generation of the cellular
technology development
If there is 3G; there should be 1G and 2G.
1G = the first generation of Cellular telecommunication technology,
still using the analog technology (NMT technology = Mobisel,
AMPS technology = Komselindo)
2G = the 2nd generation, using digital technology but still focus in
voice (GSM technology = Telkomsel, Indosat, XL)
3G = the 3rd generation using digital technology and already focus
on data and voice (WCDMA = CAC?, LippoTelcom? And CDMA
20001X EVDO = mobile8, TelkomFlexi?, Star1?)

6. What about GPRS and EDGE?
Transition Technology >>> 2.5G, 2,75G
Some people categorize GPRS and CDMA2000 1X
as 2.5G
Some people categorize EDGE and CDMA2000 1X
EVDO as 2.75G
Some people categorize CDMA2000 1X EVDO as
3G, in fact it is 3G in JAPAN

7. Today’s Situation
Nobody understand clearly what is 3G technology
Customer is confused
Incumbent Cellular Operator is waiting
New Comers is scared
Vendor is un-patience
Government is still in learning mode
Let’s see 3G in more detail …

8. Let’s see 3G in more detail …
The Technology (Network part) –
The vehicle
The Needs (Socio-Technology part) –
The Services
The Environment (Business-Technology part) –
The business system

9. The Technology (Network Part)
The Vehicle
The Two common approach:
Frequency band Approach
Services Delivered Approach

10. The Technology
frequency Band Approach
Telkomsel,
Indosat,
XL, ESIA,
Mobile-8
CAC, LippoTelcom
(Natrindo),
TelkomFlexy, & WIN

11. The Technology
Services Delivered Approach
Generation Technology Services Operator
3G WCDMA High Speed CAC, NAT, WIN, M8?
CDMA20001X EVDO Mobile data TELKOMSEL?
EDGE services INDOSAT?
STARONE?
2.5G GSM GPRS Medium Speed TELKOMSEL,
CDMA20001X Mobile data INDOSAT,
services XL, M8, STARONE,
TELKOMFLEXY,
ESIA
2G and GSM Low or no mobile
CDMA-One, NMT data services
below

12. The Needs (Socio-Technology Part)
The Services
goals
Efficient
1. Personal 3. Traffic
Communicator optimization
actor individual community
2. Connecting 4. Social learning by
people & connecting people
expressing and creating a
Sociable, community memory
identities
Humanistic
Source: Scenarios for Ambient Intelligent in 2010
ISTAG – EC Community Research, 2001

13. 1. Personal Communicator
People use their device as the
mobile front end of the
centralized database and
applications that they use
People use their device as the
mobile front end to access any
services needed available on-
line
People use their mobile devices
to integrate their schedule and
calendar with the services
available on line
People use their mobile device
to control remote equipment
See video
Source: Scenarios for Ambient Intelligent in 2010
ISTAG – EC Community Research, 2001

14. 2. Connecting People & Expressing
Identities
People use their mobile devices
to present their availability in
the surrounding environment
People show their preferences
to the surrounding environment
People state their condition to
the surrounding environment
People communicate based on
their availability , preferences,
and their condition by using
their mobile devices
See video
Source: Scenarios for Ambient Intelligent in 2010
ISTAG – EC Community Research, 2001

15. 3. Traffic Optimization
People connecting to their
society with their mobile
device
People interact with their
communities virtually
using their mobile device
People get socialized and
be more efficient by using
their mobile device
See video
Source: Scenarios for Ambient Intelligent in 2010
ISTAG – EC Community Research, 2001

16. 4. Social Learning by Connecting
People
People express their
community to other community
by using their mobile devices
People increase their
knowledge by connecting their
community to other community
by using their mobile device
People learn new environment
by joining new community by
using their mobile device
See video
Source: Scenarios for Ambient Intelligent in 2010
ISTAG – EC Community Research, 2001

17. The Environment (Bus-Tech Part)
The Business System

18. The Environment (Bus-Tech Part)
The Business System
Wireless Billing &
User Inter-
Content Application Publishing/ Application Portal Mobile Collection
activity Provi-
Organization Development Aggregation Service Provisioning Delivery Customer
sioning
Provisioning Care
CONTENT PROVIDER
OPERATOR
VENDOR
handset
CELLULAR OPERATOR (below 3G)

19. What should be done to get 3G
available properly?
Cellular Operator needs to change their business model by
separating the NETWORK provider and SERVICE provider
Service should be broke down into VOICE&SMS services and
CONTENT services
CONTENT service provider should learn The TECHNOLOGY
(the vehicle) and the NEEDS (the services)
The NETWORK provider and VENDOR handset need to work
together to support the CONTENT service provider delivering
the services
The NETWORK PROVIDER and CONTENT PROVIDER need
to create smooth ENVIRONMENT (the business system)

20. What you can do to get 3G available
properly?
Learn the Java 2 Platform, Micro Edition (J2ME), or BREW, or any
other programming language for mobile application
Learn the NEEDS; the needs for youngsters, businessmen, or etc.
Create business plan for a CONTENT provider to serve the NEEDS
Seeks support from the operators to start the business
… Operators need YOU!!!

21. Thank You
Dev Yusmananda
dyusmananda@gmail.com
devy@xl.co.id
YM! : Isac_asimov