SlideShare a Scribd company logo
agree that tourism produces
increased local pride72%
Advance industry structural reform
designed for global competitiveness
Competitive investment in tourism for
marketing and event attraction
Invest in innovation to drive individual
and collective business and product
development
Investment in priority infrastructure
and supporting tourism development
Maximise Queensland’s destination
advantage
Preserve Queensland’s natural assets
and cultural heritage
priorities
for tourism
2020
QTIC Local Election Priorities 2016	 QUEENSLAND
Why tourism matters to Queensland
$23b1Tourism
contributes
delivers 1 in every 8 dollars to the state’s
economy through tourism spending
OR 7.6%of
QUEENSLAND’s GSP
$49m $18.3b $30bDaily Spend
in Local Economy
VISITORS SPEND
PER YEAR
2020 potential
9 in 10 are small
businesses
SUPPORTS 12%of all
Businesses in the State
Every Dollar tourism earns, Adds an
additional 87¢to other parts of the economy
#votefortourism
1
Estimated contribution of the region’s visitors economy to total tourism Gross State Product. Source of all data: Tourism Research Australia IVS and NVS, June 2015; Tourism and Events Queensland,
Tourism Economic Key Facts, September 2015; Deloitte Access Economics, Queensland Tourism Industry Outlook Potential to 2020, August 2012; Tourism Research Australia, State Tourism Satellite
Accounts 2013-2014; Tourism and Events Queensland, Social Indicators 2013. RIS2967
recognise tourism stimulates
new infrastructure
What do Queenslanders think about tourism?
91% recognise the important
economic benefits of tourism
See the greater cultural
diversity TOURISM GENERATES92%
68%
Visitor economy
Exports $5.8b2nd largest export
earner for Queensland
ARE HAPPY WITH MORE
TOURISM GROWTH
230,000 Jobs
1 in 10 Queenslanders
more than resources or agriculture
72%

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2967 QTIC Local Election Flyer_Qld_2

  • 1. agree that tourism produces increased local pride72% Advance industry structural reform designed for global competitiveness Competitive investment in tourism for marketing and event attraction Invest in innovation to drive individual and collective business and product development Investment in priority infrastructure and supporting tourism development Maximise Queensland’s destination advantage Preserve Queensland’s natural assets and cultural heritage priorities for tourism 2020 QTIC Local Election Priorities 2016 QUEENSLAND Why tourism matters to Queensland $23b1Tourism contributes delivers 1 in every 8 dollars to the state’s economy through tourism spending OR 7.6%of QUEENSLAND’s GSP $49m $18.3b $30bDaily Spend in Local Economy VISITORS SPEND PER YEAR 2020 potential 9 in 10 are small businesses SUPPORTS 12%of all Businesses in the State Every Dollar tourism earns, Adds an additional 87¢to other parts of the economy #votefortourism 1 Estimated contribution of the region’s visitors economy to total tourism Gross State Product. Source of all data: Tourism Research Australia IVS and NVS, June 2015; Tourism and Events Queensland, Tourism Economic Key Facts, September 2015; Deloitte Access Economics, Queensland Tourism Industry Outlook Potential to 2020, August 2012; Tourism Research Australia, State Tourism Satellite Accounts 2013-2014; Tourism and Events Queensland, Social Indicators 2013. RIS2967 recognise tourism stimulates new infrastructure What do Queenslanders think about tourism? 91% recognise the important economic benefits of tourism See the greater cultural diversity TOURISM GENERATES92% 68% Visitor economy Exports $5.8b2nd largest export earner for Queensland ARE HAPPY WITH MORE TOURISM GROWTH 230,000 Jobs 1 in 10 Queenslanders more than resources or agriculture 72%