The document provides 21 tips for effective content marketing. The tips include developing a strategic marketing plan with a well-designed website and marketing strategy, using platforms like Vine, Pinterest, and email lists to promote content, writing unique and high quality content including infographics, charts, videos, and guest posts, and leveraging tools like Slideshare, webinars, eBooks, hashtags, and memes. The overall recommendations are focused on creating and sharing engaging content across various online channels to drive traffic to a website.